2. Once a week we will produce a one-minute video
highlighting the best player matchups to prepare
you for your daily eSports fantasy draft.
Once a month we produce a livestream of an
influencer led and branded draft.
Gamified
Get the inside scoop so you
know that Vega is super
aggressive and gets a ton of
kills, but also dies a lot so
can be hit or miss.
3. Challenges
1. Insiders dominate the platform
2. Lack of information makes filling out a line-up very
time consuming
3. Narrow demographic
4. Solutions
1. Cross over to casual gamers
2. Distribute hard to find info to casual fans
3. Build audience and track conversions on
fantasy website
4. 76% of American Facebook users say they
use the social network to discover videos
5. Native Facebook videos see 135% average
increase in boost versus other posts
6. Format – Weekly Show
Posted weekly @9am EST
One minute in length
Shot in front of a green screen with a graphics package
Content infused with analytics and platform info
7. Format – Monthly Event
Monthly livestream of influencers leading a
branded AlphaDraft draft with a branded
contest to drive user acquisition.
8. Host
Vianessa Syed
Host, producer and
gamer; Vianessa
produced the show
Xbox Wine. Introduced
to gaming as a child
when she received the
greatest gift of all – an
Atari 5200.
13. Proposal Includes:
• Sponsor logo, mentions and segments
during show
• Distribution on social networks
Opportunities To Scale:
• Influencer led live events
• Influencer branded contests
• Real-time fantasy news posting
Proposal
