This document proposes a weekly one-minute video series and monthly livestream to help casual gamers get insider information for daily fantasy eSports games. The videos would highlight player matchups and influencers would host drafts. This gamified content distributed on social media aims to acquire new users by providing hard-to-find info to a broader demographic in an entertaining format. The proposal includes sponsor branding and opportunities to further engage influencers and generate leads.
Here We Going To Make The List of Top 5 Most Popular Sports in The World. Most popular” could mean “most talked,” “most mentions on social media,” Sports. we will concentrate on the sports are most mentions on social media/digital platforms. please feel free to leave a comment about the list in comment section below.
Google Drive suffered a short outage that disallowed the use of the following applications: Drive, Docs, Sheets, and Slides. While the issue served major convenience, many rely on Google Drive for a variety of business related uses. Users decided to take to social media to voice their complaints.
Here We Going To Make The List of Top 5 Most Popular Sports in The World. Most popular” could mean “most talked,” “most mentions on social media,” Sports. we will concentrate on the sports are most mentions on social media/digital platforms. please feel free to leave a comment about the list in comment section below.
Google Drive suffered a short outage that disallowed the use of the following applications: Drive, Docs, Sheets, and Slides. While the issue served major convenience, many rely on Google Drive for a variety of business related uses. Users decided to take to social media to voice their complaints.
Analyse the analyst hire QAs for the right reasonsThoughtworks
Lately, it seems as though the industry confuses the role of QA with ‘test automation engineer’. The presenters will explain why, for a number of reasons, being a skilled analyst is more beneficial to a team. They will propose that some of these qualities are being sidelined in the industry’s drive for QAs who code and will discuss the consequences of these hiring decisions.
Live event attendance is healthy and remains a mainstream activity in the US. Nearly two thirds (62%) of Americans told us they attended a live event in the past year, and for those that did attend, the average was 6.5 events. Both these numbers are up compared to 2011. LiveAnalytics tracks US live event attendance and purchase behavior for consumers aged 18 and older. This is the 4th wave of a study that is conducted annually and the second wave where year over year responses and trends are comparable.
The focus of TMG is to race competitively in the NASCAR Nationwide Series with top racing talent, also give affordable opportunities to up and coming drivers; Introduce and guide new companies into building successful marketing and activation programs through motorsports.
Bandsintown Reveals What Makes Live Music Fans TickBandsintown
Bandsintown, the top free concert discovery application on Facebook and smartphones, commissioned leading research firm, Insight Strategy Group, to study the behavior of concert goers nationwide and identify trends in their discovery of live music events. Taking into account both the social and musical aspects of attending a concert, the online survey splits fans into five distinct segments, revealing how bands, managers, record labels, and marketers can effectively target each one, improve the artist’s relationship with their fans and increase ticket sales and related revenue.
Survey highlights include:
• Music/Social Segmentation: Five segments of online live music fans (Super Fans, Plugged-Indies, Soloists, Dedicated Diehards, and Tag-Alongs) broken down by age, gender, household income, average number of shows per year, average spend per show, and more.
• Push Still Popular: The most influential groups - Super Fans and Plugged-Indies - are the most engaged with social media and most likely to post about the shows they attend. However, even the most engaged fans prefer to receive “push” notifications such as Facebook posts and email alerts about upcoming shows rather than search out that information themselves on Google, artist or event websites.
• Advance Planning: The most engaged fans usually buy tickets well in advance – 83 percent of Super Fans and 69 percent of Plugged-Indies – and generally within days of hearing about a concert.
• “Specialization” vs. Convenience: These target segments are more likely to pay extra for offers that make them feel “special,” such as artist meet-and-greets and preferred seats, rather than offers that improve their convenience, such as skipping the line or complimentary food and beverages.
“So much of fan behavior is anecdotal; we thought it was high time to examine real live music fans and get to the bottom of what drives their decisions around concerts,” said Julien Mitelberg, CEO of Bandsintown. “We were surprised to find that as engaged as these people are online, they now rely on ‘push’ communications to find out about new events. Clearly, musicians and promoters need to take an active role to ensure fans know about shows in advance as well as provide premium options that these fans will pay for – and Bandsintown is set up to support all these efforts.”
About Bandsintown
Bandsintown is a top-rated concert discovery application on Facebook, the App Store and Google Play for live music fans and artists. The application generates 1 billion impressions of concert promotions and sends over 1 million users to buy tickets for artists every month. For fans, Bandsintown provides a personalized way for music fans to track their favorite artists so they never miss a live concert and to discover new touring artists, based on their musical preferences and location. For artists, Bandsintown provides a best-in-class platform that allows artists to promote their l
Sports sponsorship is one of the few tools offering complete,
across the board opportunities to marketing professionals.
Competitive events transcend traditional language and overcome cultural and linguistic barriers, speaking in a uniform and consistent manner to wide-ranging audiences. Sport, adored in all its diverse manifestations, is the perfect partner for all the marketing activities of a company – from visibility to positioning, from the conquest of new markets to strengthening relations with customers.
And more than that, because the brand name/company becomes an integral part of the show, it can bypass the psychological barriers that the viewer erects against traditional advertising and is thus particularly effective in creating preferences for companies and products.
In the following pages we offer 10 tips for maximising the
effectiveness of sponsorship and sports marketing programmes.
www.rtrsports.co.uk
Analyse the analyst hire QAs for the right reasonsThoughtworks
Lately, it seems as though the industry confuses the role of QA with ‘test automation engineer’. The presenters will explain why, for a number of reasons, being a skilled analyst is more beneficial to a team. They will propose that some of these qualities are being sidelined in the industry’s drive for QAs who code and will discuss the consequences of these hiring decisions.
Live event attendance is healthy and remains a mainstream activity in the US. Nearly two thirds (62%) of Americans told us they attended a live event in the past year, and for those that did attend, the average was 6.5 events. Both these numbers are up compared to 2011. LiveAnalytics tracks US live event attendance and purchase behavior for consumers aged 18 and older. This is the 4th wave of a study that is conducted annually and the second wave where year over year responses and trends are comparable.
The focus of TMG is to race competitively in the NASCAR Nationwide Series with top racing talent, also give affordable opportunities to up and coming drivers; Introduce and guide new companies into building successful marketing and activation programs through motorsports.
Bandsintown Reveals What Makes Live Music Fans TickBandsintown
Bandsintown, the top free concert discovery application on Facebook and smartphones, commissioned leading research firm, Insight Strategy Group, to study the behavior of concert goers nationwide and identify trends in their discovery of live music events. Taking into account both the social and musical aspects of attending a concert, the online survey splits fans into five distinct segments, revealing how bands, managers, record labels, and marketers can effectively target each one, improve the artist’s relationship with their fans and increase ticket sales and related revenue.
Survey highlights include:
• Music/Social Segmentation: Five segments of online live music fans (Super Fans, Plugged-Indies, Soloists, Dedicated Diehards, and Tag-Alongs) broken down by age, gender, household income, average number of shows per year, average spend per show, and more.
• Push Still Popular: The most influential groups - Super Fans and Plugged-Indies - are the most engaged with social media and most likely to post about the shows they attend. However, even the most engaged fans prefer to receive “push” notifications such as Facebook posts and email alerts about upcoming shows rather than search out that information themselves on Google, artist or event websites.
• Advance Planning: The most engaged fans usually buy tickets well in advance – 83 percent of Super Fans and 69 percent of Plugged-Indies – and generally within days of hearing about a concert.
• “Specialization” vs. Convenience: These target segments are more likely to pay extra for offers that make them feel “special,” such as artist meet-and-greets and preferred seats, rather than offers that improve their convenience, such as skipping the line or complimentary food and beverages.
“So much of fan behavior is anecdotal; we thought it was high time to examine real live music fans and get to the bottom of what drives their decisions around concerts,” said Julien Mitelberg, CEO of Bandsintown. “We were surprised to find that as engaged as these people are online, they now rely on ‘push’ communications to find out about new events. Clearly, musicians and promoters need to take an active role to ensure fans know about shows in advance as well as provide premium options that these fans will pay for – and Bandsintown is set up to support all these efforts.”
About Bandsintown
Bandsintown is a top-rated concert discovery application on Facebook, the App Store and Google Play for live music fans and artists. The application generates 1 billion impressions of concert promotions and sends over 1 million users to buy tickets for artists every month. For fans, Bandsintown provides a personalized way for music fans to track their favorite artists so they never miss a live concert and to discover new touring artists, based on their musical preferences and location. For artists, Bandsintown provides a best-in-class platform that allows artists to promote their l
Sports sponsorship is one of the few tools offering complete,
across the board opportunities to marketing professionals.
Competitive events transcend traditional language and overcome cultural and linguistic barriers, speaking in a uniform and consistent manner to wide-ranging audiences. Sport, adored in all its diverse manifestations, is the perfect partner for all the marketing activities of a company – from visibility to positioning, from the conquest of new markets to strengthening relations with customers.
And more than that, because the brand name/company becomes an integral part of the show, it can bypass the psychological barriers that the viewer erects against traditional advertising and is thus particularly effective in creating preferences for companies and products.
In the following pages we offer 10 tips for maximising the
effectiveness of sponsorship and sports marketing programmes.
www.rtrsports.co.uk
A pictorial overview of how leading games companies have leveraged KTplay to drive more player engagement and revenue in their games. With user acquisitions costs climbing ever higher, retaining and monetizing the players you already have is a critical component to success in the mobile market. KTplay’s in-game community platform opens a two-way communication channel between publishers and their players, to increase engagement, retention, monetization, and customer satisfaction amongst their high-value customers.
An overview of the UK Gaming audience of influential tweeters on PiQ. Track the most important people and the trending content within one of the internets busiest and most passionate communities.
Internet Marketing Company Report 2017 Fall Part 1Janghyuk Lee
This document compiles ‘Internet marketing cases’ conducted by Korea University Business School undergraduate students in Fall semester of 2017. Each of company report includes following contents;
- A brief history of target company
- A summary of target company’s Internet Marketing activities
- Target campaign: description & performance
- References
Presenter: Jon Pulsipher, Integration Success Engineer
Date: August 3, 2017
Event: Casual Connect
Success on Twitch can mean success with your game. How can you tilt the odds in favor of your game resonating with Twitch creators and viewers? Join Jon Pulsipher, Integration Success Engineer at Twitch, for a fast-paced look at some of the best ways to make your game broadcast-worthy, provide a fun experience for viewers, and turn viewers into paying players who keep coming back.
Adobe Digital Insights Big Game 2017 AnalysisAdobe
To get a better understanding of what to expect during the big game this year, Adobe’s Digital Insights (ADI) team took a look at massive amounts of aggregated, anonymous data around social engagements, advertising performance, and web site visits from championships past.
This is the successful pitch deck of the Bettery company that Angel and Seed investors positively appreciate. The pitch deck has 15 key slides and 13 appendix slides that describe Bettery aspects in more detail. Bettery is a play-to-earn social betting platform to bet with friends and influencers using social media content, gamble-free & based on blockchain.
Senior Strategic Consultant for Destination Think!, Aaron Nissen is a digital native, who in his 11 years of experience, has worked on just about every kind of web project imaginable. Aaron was formerly the Director of e-Strategies for Travel Alberta where he managed an annual budget of $3.8 Million. He has served three years on advisory committees for Canada e-Connect and Online Revealed Canada.
As part of Travel Alberta’s Management Committee, Aaron shared responsibility for setting the organizational strategy. He was responsible for building digital strategies that considered both internal and external stakeholders. Aaron has extensive experience working with large DMOs, Governments, and consortia partnerships.
Aaron has been asked to speak at a wealth of conferences and Annual General Meetings, such as TIC BC, Canada eConnect, Cariboo Chilcotin Coast Tourism Association AGM, Tourism Kelowna AGM and the Travel Alberta Industry Conference.
2. Once a week we will produce a one-minute video
highlighting the best player matchups to prepare
you for your daily eSports fantasy draft.
Once a month we produce a livestream of an
influencer led and branded draft.
Gamified
Get the inside scoop so you
know that Vega is super
aggressive and gets a ton of
kills, but also dies a lot so
can be hit or miss.
3. Challenges
1. Insiders dominate the platform
2. Lack of information makes filling out a line-up very
time consuming
3. Narrow demographic
4. Solutions
1. Cross over to casual gamers
2. Distribute hard to find info to casual fans
3. Build audience and track conversions on
fantasy website
4. 76% of American Facebook users say they
use the social network to discover videos
5. Native Facebook videos see 135% average
increase in boost versus other posts
6. Format – Weekly Show
Posted weekly @9am EST
One minute in length
Shot in front of a green screen with a graphics package
Content infused with analytics and platform info
7. Format – Monthly Event
Monthly livestream of influencers leading a
branded AlphaDraft draft with a branded
contest to drive user acquisition.
8. Host
Vianessa Syed
Host, producer and
gamer; Vianessa
produced the show
Xbox Wine. Introduced
to gaming as a child
when she received the
greatest gift of all – an
Atari 5200.
13. Proposal Includes:
• Sponsor logo, mentions and segments
during show
• Distribution on social networks
Opportunities To Scale:
• Influencer led live events
• Influencer branded contests
• Real-time fantasy news posting
Proposal