Michael Rutter Sponsorship opportunities for 2012.

1. Sponsorship Opportunities 2012 Micheal Rutter - Motorcycle Racer

2. We give you unparalleled access to British Superbike Series, Isle of Man TT,
The International NW200, SES Zero Emission Series TT and the world renowned
Macau Grand Prix in the Far East, not only in terms of race going fans but hours of
live and repeat TV viewing and unprecedented press coverage. The monetary value
of advertising spend alone from Michael’s press last year was in excess £1.5M.
British Superbike alone this year topped 44 million global viewers
with 10 million coming from the UK and that is only part of our
offering, we believe that no one really exploits properly the
race going fans in terms of brand/product exposure and data
base capture. We will work with you to devise the best way to
maximise your ROI.
Michael’s unique combination of being competitive in both
road racing and short circuit racing and having a huge
personal fan base, means the possibilities we can
offer you and your brand are amongst the most
effective money can buy.
This brochure, outlines the championships,
the bikes and Michael Rutter. Through
maximum Live brand exposure, data
capture, or both, we will develop the
sponsorship profile required to suit
you and your budget, from camera
facing rider and helmet space to
main line team sponsors.

3. 2012 team programme
2012 sees an intensive and exhilarating schedule:
• 13 BSB races - the world’s most viewed and competitive Superbike championship
• 7 IOM TT races – the ultimate display of human endeavour on public roads
• Macau GP- Asia’s most watched and greatest international bike race
• NW200 - The world’s fastest road race
3

4. Media outline
This is an incredible opportunity to take your brand and products to the heart of Taking place from April to November, the 2012 season will involve a total of
a truly massive audience of ABC1 buying public. On screen we have full live and 26 races (20 in the UK, 5 in mainland Europe and 1 in Macau).
repeat screening by Eurosport HD, plus the BSB on ITV4, IOM TT on Eurosport HD
and ITV, and the Macau GP covered on Eurosport HD and SKYSport.

5. Media coverage
With a phenomenal viewing audience in excess of 69 million across all the events, our reliable,
professional, high profile team guarantees both press and TV interview time, as well as front running
race coverage. The winning record of the riders, the bikes and the efficient way the team is run will
match the essential professionalism required to represent your brand and products.
The team also has the advantage of sponsor support by Avvio, the leading brand engagement agency, to
ensure your brand and all its activities work on and off the track to maximise your return.
5

6. The Riders
Michael Rutter - principle team rider.
Michael Rutter is an all-round racer, famed for his ability in wet and dry weather, - 28 wins at the British Superbike Championship races.
at both road and short circuit venues. The son of four-time TT F2 World Champion - 12 wins at the North West 200.
Tony Rutter - also winner of eight Isle of Man TT races - it’s not hard to see where
he gets it from. As well as numerous TT rostrum results, Michael has scored
- 2 wins and 8 podium finishes at the Isle of Man TT.
28 British Superbike victories on four different makes of motorcycle. - 6 wins at the Macau Grand Prix - equal most ever wins.
He is a true racing professional with a large international following of loyal and - 1st in Isle of Man TT Zero in 2011.
passionate fans.

7. The Rutter dynasty
Tony Rutter and his son Michael have both enjoyed huge success on Ducati stroke twins and was the man to beat week-in, week out on British short circuits.
v-twins. Like father. Like son. Both have made their name on the Italian v-twins. But he really hit the headlines once he started racing Ducatis.
Tony won four World TTF2 titles for the Bologna factory. Michael has been a major
Michael is still involved at the very cutting edge of motorcycle technology, racing
player in the British Superbike championship with Ducatis at various times in his
the 1198 Ducati in BSB and on the roads of the TT and NW200.
career. Tony Rutter an amazing talent. He won two British titles riding Yamaha two-
7

8. Sponsor testimonials
Michael is without doubt an exceptional talent and a wonderful ambassador for the If there is one name that is synonymous with motorcycle racing fans it’s the ‘Rutter’ name,
sport. As a sponsor, I welcome every opportunity to see Michael wearing my logo and his whether it be the British Championship, the Isle of Man TT or the North West 200. Since
standing and professionalism within motorbike racing certainly gives my brand a boost. 2005 Black Horse has been sponsoring Michael Rutter. With Michael it is not just about
I’ve thoroughly enjoyed working with him. sponsoring one of the most popular and iconic British racers who will represent and promote
your Brand to the highest level , it’s also about an association with a true talent who is
Andy Baldwin, Rapid Solicitors
enthusiastic and accessible to customers, always happy to sign autographs and chat to
clients and is someone who is genuinely pleased to be associated with your business. Brand
exposure with Michael is always high due to his huge popularity both with race fans and the
media. Black Horse is the leading Motorcycle Finance provider in the UK it is a privilege to be
associated with one of the leading road and track racers of our time.
Dave Macey, Blackhorse Finance

9. Our affiliation with Michael started in 2009 and has Sponsoring Michael over 10 years has certainly helped We were a sponsor for Michael for the first time this season,
continued to grow ever since. He provides an excellent develop awareness and foster customer relations through having never done any sponsorship before. He could not
platform, which we use to grow public recognition for our race-meeting hospitality. Michael is a consummate have done any more professionally to ensure we were
products. Michael’s professionalism and track success is professional - a humble and highly likeable talent happy with our logo presence and has genuinely been a
commensurate with our own standards. who really knows his craft. He brings a rare blend of pleasure to work with. We’ve also enjoyed terrific personal
competitive focus and people skills to a tough, yet very experiences and opportunities for the profile of the company,
Matt & Tim Batham, Bathams
glamorous profession. and would not hesitate to sponsor him again.
Phil Crocker, Director of WW Channels Marketing, Glennis Toms, Employers Aide Ltd
Isilon Systems – an EMC Company
9

10. British Superbike Championships (BSB)
The most spirited and aggressive races in the Superbike
championships.
- Coverage by Eurosport reaches around 10 million homes in the UK.
- Overseas audience of 44 million households, across 61 countries.
- Minimum of 128 hours of live and 66 hours of highlights coverage per season in the
UK, plus Video on Demand and online clips.
Audience profile
- 65% aged 18 to 39* - 69% own 1 or more
motorcycles
- 58% ABC1 with 75%
being male - 76% own 1 or more
credit cards
- 92% own 1 or more cars
*Source: TNS Sport Survey

11. Isle of Man TT
Experience the spectacle and danger of one of the last, truly great TT Zero emission TV – won by Michael Rutter in 2011
sporting challenges. Michael was thrilled to be invited by Motoczysz to race their new bike. A fantastic
- 80k spectators on the island, with 652k TV viewing audience at its peak. new generation of racing motorcycles, aimed at accelerating the development of
alternative powered transport. Not sluggish battery bikes, but true racing bikes
- 30 hours of top TV media coverage.
capable of speeds in excess of 140mph.
- TT featured in stories in over 50 countries worldwide including TV, radio,
Despite narrowly missing out on cracking the prestigious 100mph lap average,
national press, specialist bike press and online.
Michael has absolute faith in the future of these machines.
11

12. Macau Motorcycle Grand Prix
Reaching iconic status for many road racing fans across the globe, this race boasts an
impressive field.
- Potential audience of over 7.1m viewers worldwide including the Arab states.
- 932 media members from 263 global organisations.

13. North West 200
Enjoy the allure of Ireland’s largest outdoor sporting event and one of the world’s - 67k collectively watch through BBC’s iPlayer the preview and highlight
fastest road races. programmes.
- Over 100k spectators crowd the triangle circuit. This is an event that has been dominated by Michael Rutter in recent years.
- Speeds in excess of 200mph.
- Coverage includes 2 hour highlights on BBC1 Northern Ireland with a peak
audience of 126k.
13

14. Sponsorship package costs
Our sponsorship offering has been scaled to allow for great brand exposure vary so rather than setting specific sponsorship packages; we are very open to
opportunities in conjunction with fantastic hospitality experiences for you and discuss the sponsorship options available based on the level of your available
your customers. financial commitment.
As a result, there will be a combination of main title sponsors alongside equally Whatever the scale of support – our pledge is that secondary partners will not feel
important secondary partners. However, we recognise the level of budget will like poor relations and will still get a great return and experience.

15. 15

16. The bikes
The BSB bikes average more than 190bhp and are capable of reaching 200mph. and their bikes to the limit, whilst never forgetting that they’re racing to entertain
If you haven’t witnessed the atmosphere first hand, the explosive acceleration the massive crowds at the circuits. BSB is now a globally recognised brand,
off the line or the riders rubbing elbows at incredible speeds - then you really broadcast live throughout Europe, Asia and Australasia, with some of the world’s
should! BSB has a huge following of fans who follow the championship around best riders and most prestigious manufacturers. And, above all, it’s possibly the
the UK, and that is a testament to the teams and riders who push themselves most thrilling spectator sport on the planet!

17. Hospitality at the races
For you and your customers seeking the real, exhilarating and very live race - Exclusive partner suites fully hosted by a team host
encounter, we can ensure you will have a very unique experience. To achieve
- Pre-race rider access
this, we will work with you either directly or with your agencies to make sure
every part of your visit will create an ultimate day. - Pit garage access
- Paddock passes with meet and greet at the entrance - B2B networking
17

18. Experiential – away from the races
To increase return, we also offer experiential marketing at events and sampling, competitions, PR association and company link-ups. Ultimately, the
elsewhere. The nature of which depends entirely on the sponsor. Each opportunity will be used for data capture to provide information that you can
opportunity will be assessed on an individual basis, but could include product use and act upon.

19. 19

20. To start a conversation
We would be delighted to discuss any
aspect of these opportunities in more
detail, so please contact us:
Michael Rutter
Email: suzyburr@btinternet.com
Mob: 07850 740 313
Duncan Gardner
Email: duncan.gardner@avvio.co.uk
Mob: + 44 (0)7747 792113