ESPN has found success on Instagram and Snapchat by leveraging professional athletes and popular hosts. On Instagram, ESPN's followers grew from 1.5 million to over 4 million from 2015 to 2016, generating over 110 million views in December 2016 alone. ESPN's SportsCenter show on Snapchat attracts 1.8 to 2 million views daily, with 75% of its audience being teenagers. Both platforms provide ESPN opportunities to reach large audiences and engage with professional athletes.