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Inkfruit – online tee brand

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DigiWhirl
DigiWhirl

A case-study of our work with Inkfruit. Inkfruit is a B2C brand selling youth-centric t-shirts in India. Their community consists mainly of anyone and everyone who loves t-shirts with snazzy graphic designs.

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Inkfruit – Online Tee Brand DigiWhirl Client Case-Study Contact: www.digiwhirl.com info@digiwhirl.com +91-9004350022
Company Overview • Inkfruit is a youth centric website, they print and sell t-shirts crowdsourced from the community • Their target audience is everyone that likes tees, mostly the young Indians
Strategy Aspects ONLINE ACTIVITY Community Engagement Increase engagement OBJECTIVE with fans FACEBOOK PAGE Content & Contests FOCUS by Community Manager METRIC Active Users & Interactions
Facebook Fan Page Management • We outlined a content strategy that would appeal to the young audience • The strategy was further refined based on their interactions and responses
In 2 months we saw a clear jump in fan interactions and active users
While fan base grew organically the active users grew 4x times RISE IN ENGAGEMENT
Thank You! For more: www.digiwhirl.com Pic Source
We help brands socialize! Contact: www.digiwhirl.com info@digiwhirl.com +91-9004350022

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Inkfruit – online tee brand

  • 1. Inkfruit – Online Tee Brand DigiWhirl Client Case-Study Contact: www.digiwhirl.com info@digiwhirl.com +91-9004350022
  • 2. Company Overview • Inkfruit is a youth centric website, they print and sell t-shirts crowdsourced from the community • Their target audience is everyone that likes tees, mostly the young Indians
  • 3. Strategy Aspects ONLINE ACTIVITY Community Engagement Increase engagement OBJECTIVE with fans FACEBOOK PAGE Content & Contests FOCUS by Community Manager METRIC Active Users & Interactions
  • 4. Facebook Fan Page Management • We outlined a content strategy that would appeal to the young audience • The strategy was further refined based on their interactions and responses
  • 5. In 2 months we saw a clear jump in fan interactions and active users
  • 6. While fan base grew organically the active users grew 4x times RISE IN ENGAGEMENT
  • 7. Thank You! For more: www.digiwhirl.com Pic Source
  • 8. We help brands socialize! Contact: www.digiwhirl.com info@digiwhirl.com +91-9004350022