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Weight Watchers Digital Strategy Presentation

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MSU Advertising 420

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Weight Watchers Digital Strategy Presentation

  1. 1. Weight Watchers By: Samantha Mitchelson
  2. 2. Target • Males 24-45 years old • Considering weight loss • More concerned with dieting than exercising Goals • Increase Awareness • Boost Membership by 20% • Create an engaging community for men
  3. 3. Strategy Our campaign will encourage men to make healthier lifestyle choices without surrendering their time or control by emphasizing the simplicity and convenience of the Weight Watchers program for Men.
  4. 4. Only the Beginning
  5. 5. Social • Facebook • Motivating Monday • Busy Professional • Game Day Done Right • Twitter • Motivating Monday • Social Influencer • Instagram • Exercise Clips • Food and Recipe Posts • Pinterest • Only the Beginning Board • Game Day Done Right Board • YouTube • Interactive Video’s • Exercise and Only The Beginning
  6. 6. Pandora
  7. 7. Banner Ad • Interactive • Placed on popular websites Mobile Ad • Location based mobile promotions • Scheduled to appear around grocery stores and sports bars
  8. 8. Blogger • Sponsor a guest post on Less Doing, More Living blog AdWord’s
  9. 9. Budget Timeline: Feb. 2015 to Jan. 2016 Impressions: 136,914,363 Total: $363,805,239 Social Agency Fee Mobile Promo Banner Ad AdWords Pandora Blog
  10. 10. Weight Watchers Only the Beginning Thank You

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