1.
Internet Penetration in India 2009 – 2010 <ul><li>Gleanings from a research report released by eTech group of IMRB International and IAMAI </li></ul>

2.
Survey conducted across... <ul><li>31 cities in India </li></ul><ul><li>19,000 households and 68,000 individuals </li></ul><ul><li>100 SME's </li></ul><ul><li>500 cyber cafes </li></ul>

3.
<ul><li>An active user is one who accesses the internet at least once a month. </li></ul><ul><li>The numbers are in millions </li></ul>

4.
Geographical Distribution Small town usage greater than Metro usage! <ul><li>Due to, </li></ul><ul><li>mobiles </li></ul><ul><li>e-kiosks </li></ul><ul><li>affordable internet plans </li></ul><ul><li>Cyber cafes </li></ul>

5.
Social-Economic Classifications: SEC are decided on the basis of education and occupation of chief wage earner. There are 8 categories: A1, A2, B1, B2, C, D, E1 & E2

6.
SECwise Distribution

7.
Internet Usage for low SEC zones still a challenge!

8.
Agewise Distribution Young Men and College Students dominate the Spectrum!

9.
These youth drive the Internet usage. They use it mainly for Education and Entertainment

10.
Access Points

11.
Cyber Cafe leading access point. Most Cyber Cafes still have old, outdated softwares. Thus large number of users unaware of alternative browsing and computer operating technology!

12.
Usage at offices increasing! Offices now have email customer service, websites and even social media presence on Facebook, Twitter etc..

13.
Frequency of Usage

14.
Major chunk of Users access Internet atleast few times a week

15.
Download the entire survey! <ul><li>via @digitalvidya </li></ul>

16.
Thank You! <ul><li>http://www.digiwhirl.com </li></ul>