Internet Penetration in India 2009 – 2010 <ul><li>Gleanings from a research report released by eTech group of IMRB Interna...
Survey conducted across... <ul><li>31 cities in India </li></ul><ul><li>19,000 households and 68,000 individuals </li></ul...
<ul><li>An active user is one who accesses the internet at least once a month. </li></ul><ul><li>The numbers are in millio...
Geographical Distribution Small town usage greater than Metro usage! <ul><li>Due to, </li></ul><ul><li>mobiles  </li></ul>...
Social-Economic Classifications: SEC are decided on the basis of education and occupation of chief wage earner. There are ...
SECwise Distribution
Internet Usage for low SEC zones still a challenge!
Agewise Distribution Young Men and College  Students  dominate the Spectrum!
These youth drive the Internet usage. They use it mainly for Education and Entertainment
Access Points
Cyber Cafe leading access point. Most Cyber Cafes still have old, outdated softwares. Thus large number of users unaware o...
Usage at offices increasing!  Offices now have email customer service, websites and even social media presence on Facebook...
Frequency of Usage
Major chunk of Users access Internet atleast few times a week
Download the entire survey! <ul><li>via @digitalvidya </li></ul>
Thank You! <ul><li>http://www.digiwhirl.com </li></ul>
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Internet Penetration in India 2009 - 2010

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Summary of the I-Cube report by IAMAI and IMRB Internation. Interesting statistics for Internet usage in India.
It gives an idea of the average Internet user his Age, Socio-Economic zone, access point etc...

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Internet Penetration in India 2009 - 2010

  1. 1. Internet Penetration in India 2009 – 2010 <ul><li>Gleanings from a research report released by eTech group of IMRB International and IAMAI </li></ul>
  2. 2. Survey conducted across... <ul><li>31 cities in India </li></ul><ul><li>19,000 households and 68,000 individuals </li></ul><ul><li>100 SME's </li></ul><ul><li>500 cyber cafes </li></ul>
  3. 3. <ul><li>An active user is one who accesses the internet at least once a month. </li></ul><ul><li>The numbers are in millions </li></ul>
  4. 4. Geographical Distribution Small town usage greater than Metro usage! <ul><li>Due to, </li></ul><ul><li>mobiles </li></ul><ul><li>e-kiosks </li></ul><ul><li>affordable internet plans </li></ul><ul><li>Cyber cafes </li></ul>
  5. 5. Social-Economic Classifications: SEC are decided on the basis of education and occupation of chief wage earner. There are 8 categories: A1, A2, B1, B2, C, D, E1 & E2
  6. 6. SECwise Distribution
  7. 7. Internet Usage for low SEC zones still a challenge!
  8. 8. Agewise Distribution Young Men and College Students dominate the Spectrum!
  9. 9. These youth drive the Internet usage. They use it mainly for Education and Entertainment
  10. 10. Access Points
  11. 11. Cyber Cafe leading access point. Most Cyber Cafes still have old, outdated softwares. Thus large number of users unaware of alternative browsing and computer operating technology!
  12. 12. Usage at offices increasing! Offices now have email customer service, websites and even social media presence on Facebook, Twitter etc..
  13. 13. Frequency of Usage
  14. 14. Major chunk of Users access Internet atleast few times a week
  15. 15. Download the entire survey! <ul><li>via @digitalvidya </li></ul>
  16. 16. Thank You! <ul><li>http://www.digiwhirl.com </li></ul>

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