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Social Media Professionals            Payscale in India                     Survey by DigiWhirl                         Ma...
We came across conversations onsocial networks around salary forsocial media jobs.We were getting varied views and        ...
Participation• We collected over 100 entries• The survey was largely passed to social  media professionals via direct mess...
Average Payscale      70000      60000      50000      40000INR      30000      20000      10000         0                ...
• High earnings seem possible from the very beginning of  the social media career, this is mostly because a lot of  profes...
Previous Work Experience               • 56% have previously                 worked in another                 field      ...
Facts & Stats• 7.6% participants work on a part time  basis while the rest are full time• 17 (16%) participants are busine...
Complimentary Skills                                    Skilled            Other           4.56%     Coding + App         ...
Education Qualifications – Does it            matter?Data Set: 49 – postgraduates 52 – graduates 4 – undergraduatesAn over...
Comparison Payscale graphsGraduates                             Post Graduates70000                                 700006...
TeamWork                  40 67% workindividually or   30in small teams    20managing lessthan 5 people     10            ...
All participants use Facebook, Twitter &  Linkedin personallyOther choices for social media platforms are Plaxo, Orkut, My...
If you like this surveydo share it with othersWe would like to readyour feedback to us and   answer any queries         ...
Thank You!             For more: www.digiwhirl.comPic Source
We help brands socialize!Contact:www.digiwhirl.cominfo@digiwhirl.com+91-9004350022
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Social media professionals payscale - India

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We conducted a survey amongst social media professionals in India to understand the payscale in this industry. The presentation gives you the results of that survey.

Published in: Career

Social media professionals payscale - India

  1. 1. Social Media Professionals Payscale in India Survey by DigiWhirl May, 2011Contact:www.digiwhirl.cominfo@digiwhirl.com+91-9004350022
  2. 2. We came across conversations onsocial networks around salary forsocial media jobs.We were getting varied views and INRnumbers from people in the industry! $$We thought, why not find out! …Thanks to all the social media folkwho took the survey, we now get anidea of the earnings scenario inIndia!
  3. 3. Participation• We collected over 100 entries• The survey was largely passed to social media professionals via direct messages on Linkedin and Twitter hence assuring quality and authenticity
  4. 4. Average Payscale 70000 60000 50000 40000INR 30000 20000 10000 0 5.5 0.5 1.5 2.5 3.5 4.5 6.5 Years
  5. 5. • High earnings seem possible from the very beginning of the social media career, this is mostly because a lot of professionals have previous work experience of many years in another field – as can be seen in subsequent slides• There seem to be a few freak deviances where people after many years have a very low pay• Overall, social media seems to be a fairly lucrative career option in India
  6. 6. Previous Work Experience • 56% have previously worked in another field • Most are experienced in traditional marketing & sales channels
  7. 7. Facts & Stats• 7.6% participants work on a part time basis while the rest are full time• 17 (16%) participants are business owners• 55% of the participants have complimentary skills, 24% are into SEO – Search Engine Optimization
  8. 8. Complimentary Skills Skilled Other 4.56% Coding + App 9.52% Dev Graphic Design 12.38% SEO 24.76% Content Writing 8.5% 0 5 10 15 20 25 30 No. of PeopleTotal set: 105 people
  9. 9. Education Qualifications – Does it matter?Data Set: 49 – postgraduates 52 – graduates 4 – undergraduatesAn overall healthier payscale can be seen forpost grads. It can be accounted by,  Having more years of work experience  Asking a higher salary (this can be seen from the dips in the comparison chart in the next slide – they are less steep for post grads)
  10. 10. Comparison Payscale graphsGraduates Post Graduates70000 7000060000 6000050000 5000040000 4000030000 3000020000 2000010000 10000 0 0 3.5 0.5 1.5 2.5 3.5 6.5 0.5 1.5 2.5 4.5 6.5
  11. 11. TeamWork 40 67% workindividually or 30in small teams 20managing lessthan 5 people 10 0 No team <5 5 to 10 10 to 15 15+
  12. 12. All participants use Facebook, Twitter & Linkedin personallyOther choices for social media platforms are Plaxo, Orkut, Myspace and Blogs
  13. 13. If you like this surveydo share it with othersWe would like to readyour feedback to us and answer any queries 
  14. 14. Thank You! For more: www.digiwhirl.comPic Source
  15. 15. We help brands socialize!Contact:www.digiwhirl.cominfo@digiwhirl.com+91-9004350022

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