6 Social Crowd-Sourced Campaign Strategies

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Brand case-studies to highlight 6 crowd-sourced campaign strategies for your social media marketing

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6 Social Crowd-Sourced Campaign Strategies

  1. 1. www.digiwhirl.com buzz@digiwhirl.com +91-90043500226 Crowd-Sourced CampaignStrategiesSocial Media Content Strategy Tips
  2. 2. www.digiwhirl.com buzz@digiwhirl.com +91-9004350022Brand PicturesOne of the simplest crowd-sourcing strategy is to askcustomers to submit brandpictures. Upload the best pic asthe cover image, highlight it onthe website or hold a contest.Example: Australia
  3. 3. www.digiwhirl.com buzz@digiwhirl.com +91-9004350022Endorse a CauseFans support a cause usingpictures. A powerfulcampaign to promote acause/thought/brand…Similar campaigns can berun using just slogans,tweets or videosExample: The Alternative
  4. 4. www.digiwhirl.com buzz@digiwhirl.com +91-9004350022Experiences & SharingsA lot of people means a lot ofstories. Are there a lot of storiesunfolding in your backyard or in theemployee cafeteria?Example: Tilton Experience
  5. 5. www.digiwhirl.com buzz@digiwhirl.com +91-9004350022Customer InvolvementInvolve your fans & customersin your brand! Let them tellyou what they like.Example: Lays Do Us a Flavor
  6. 6. www.digiwhirl.com buzz@digiwhirl.com +91-9004350022Customer FeedbackBusiness decisions based oncustomer feedback &responseExample: Amazon Sitcoms
  7. 7. www.digiwhirl.com buzz@digiwhirl.com +91-9004350022Fundraise/CSRRaise funds for your newprojects or donations for yournon-profit or CSR effort.Example: KickStarter
  8. 8. www.digiwhirl.com buzz@digiwhirl.com +91-9004350022“I find crowd-sourced campaigns to be a very exciting part of socialmedia marketing. It requires loyal community participation to makeit work. It also has great potential to go viral.We have implemented crowd-sourced strategies in various forms withour clients and it’s a treat to see fans coming up with innovativeresponses!”Priyanka DalalDigiWhirl Founder
  9. 9. www.digiwhirl.com buzz@digiwhirl.com +91-9004350022THANK YOUContact us for a chat on social for your business!

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