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Using Social to Engage Millennials

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At 80 million and counting, millennials are the fastest growing talent segment and expected to be 50% of the workforce in just five years. But how do you reach this growing group?

Flip through this on-demand webinar by Dice and Ashley Cheretes, Recruitment Marketing Manager at ADP, to learn:

• The five need-to-know facts about millennial candidates
• Proven ways to excite and motivate millennials to learn more
• Immediate social recruiting takeaways and tips for writing content

Published in: Social Media, Recruiting & HR

Using Social to Engage Millennials

  1. With Ashley Cheretes, Recruitment Marketing Manager at ADP HOWTOENGAGE MILLENNIALS THROUGHSOCIAL RECRUITING
  2. The world’s talent at your fingertips Five need-to-know facts about Millennial candidates Three proven ways to motivate Millennials to learn more about your organization Immediate social recruiting takeaways and tips for writing your own content 1 2 3 WHAT YOU’LL LEARN: #GETTECH
  3. The world’s talent at your fingertips MILLENNIALS ARE JUST DIFFERENT #GETTECH ENDURED 9/11 AND THE GREAT RECESSION HAVE SMALLER INCOMES LARGEST GENERATION IN U.S. HISTORY GEN WE GEN Y BOOMERANG KIDS 1980 2000 BORN BETWEEN DIGITAL NATIVES MOTIVATED TO MAKE A DIFFERENCE
  4. The world’s talent at your fingertips THE U.S. BUREAU OF LABOR PREDICTS THAT MILLENNIALS WILL MAKE UP APPROXIMATELY 75% OF THE WORKFORCE BY 2025. …THAT’S WHY. #GETTECH BUT WHY SHOULD YOU CARE?
  5. The world’s talent at your fingertips 5 KEY COMPONENTS OF A MILLENNIAL’S BRAIN Technology Expressiveness Altruism Ambition Creativity #GETTECH
  6. The world’s talent at your fingertips CREATIVITY FACT: 78% of Millennials were strongly influenced by how innovative a company was when deciding if they wanted to work there WHAT THEY WANT: To work in an environment that fosters innovation and encourages creative problem-solving Source: Deloitte Millennial Survey, 2014 #GETTECH
  7. TECHNOLOGY The world’s talent at your fingertips FACT: 4 in 5 Millennials own a smartphone 65% say losing their phone or computer would have a greater negative impact on their daily routine than losing their car WHAT THEY WANT: Technology and communication tools to feel connected Source: Zipcar, Inc. Independent Study of Millennials, 2013 #GETTECH
  8. EXPRESSIVENESS The world’s talent at your fingertips FACT: 71% engage in social media daily, averaging 3+ hours on social sites 56% of Millennials won’t work at a company if they ban social media access WHAT THEY WANT: A collaborative work environment where they can have a voice but also know that it’s heardSource: Cisco Connected World Technology Report, 2014 #GETTECH
  9. ALTRUISM The world’s talent at your fingertips FACT: 84% say that helping to make a positive difference in the world is more important than professional recognition WHAT THEY WANT: To know their employer cares about the greater good and takes action to contribute to it Source: "Millennials in the Workplace" by Bentley University's Center for Women and Business, 2012 #GETTECH
  10. AMBITION The world’s talent at your fingertips FACT: 2 out of 3 Millennials see themselves in a mid or senior management role in the next 10 years But 69% believe office attendance is unnecessary on a regular basis WHAT THEY WANT: A career path, mentorship and constant feedback – peppered with flexible work arrangementsMillennial Majority Workforce Report, 2015 "Millennials in the Workplace" by Bentley University's Center for Women and Business, 2012 #GETTECH
  11. 3 WAYS TO MOTIVATE MILLENNIALS TO LEARN MORE ABOUT YOUR ORGANIZATION USE MORE VISUALS RALLY THE TROOPS RECOGNIZE ACCOMPLISHMENTS The world’s talent at your fingertips #GETTECH
  12. WORDS ARE CHEAPUSE MORE VISUALS The world’s talent at your fingertips #GETTECH JOB DESCRIPTIONS Millennials have short attention spans
  13. The world’s talent at your fingertips #GETTECH WORDS ARE CHEAPUSE MORE VISUALS SOURCING FOLLOW-UP SHEETS Millennials have short attention spans You can tell a story 3× as fast with a visual
  14. The world’s talent at your fingertips #GETTECH WORDS ARE CHEAPUSE MORE VISUALS Millennials have short attention spans You can tell a story 3× as fast with a visual Plus, you’ll get better social engagement Tools used: Jobgram, Piktochart,Adobe Creative Cloud and PowerPoint SOCIAL MEDIA
  15. The world’s talent at your fingertips RALLY YOUR TROOPS AROUND A CAUSE #GETTECH Millennials are social by nature and they love to document their lives, so give them the outlet to do so
  16. Feedback isn’t something Millennials want once a year – it’s something they crave YOU BETTA’ RECOGNIZE The world’s talent at your fingertips #GETTECH instagram.com/adpsalesrecruiteremma
  17. The world’s talent at your fingertips #GETTECH BUILD A MILLENNIAL CANDIDATE PROFILE PLAN AND GET INTERNAL BUY-IN EXECUTE YOUR RECRUITING CAMPAIGN MEASURE YOUR SUCCESS SO HOW DO YOU ATTRACT MILLENNIALS THROUGH SOCIAL?
  18. The world’s talent at your fingertips #GETTECHThe world’s talent at your fingertips #GETTECH Research where Millennials fit into your organization Put a profile together of your ideal Millennial candidate Survey current employees 1. BUILD AN IDEAL MILLENNIAL CANDIDATE PROFILE
  19. The world’s talent at your fingertips #GETTECH 2. PLAN AND GET INTERNAL BUY-IN Identify key stakeholders and ambassadors Partner with your marketing team Create campaigns Identify call-to-actions Choose social sites The world’s talent at your fingertips #GETTECH
  20. MOST POPULAR SOCIAL MEDIA APPS AMONG MILLENNIALS Source: comScore Mobile Metrix, 2014 The world’s talent at your fingertips #GETTECH SNAPCHATFACEBOOK 76% INSTAGRAM 43% 33% PINTEREST 18% VINE 11% TUMBLR 6% TWITTER 24% GOOGLE+ 18%
  21. DICE’S OPEN WEB MAKES IT EASY TO IDENTIFY WHICH SOCIAL SITES YOUR TARGET TECH CANDIDATES USE The world’s talent at your fingertips #GETTECH
  22. 3. EXECUTE YOUR RECRUITING STRATEGY Create content themes Build a posting schedule Implement tools to help automate the work Launch campaign The world’s talent at your fingertips #GETTECH
  23. 4. MEASURE YOUR SUCCESS Source of hire data Traffic to career site Share of voice mentions Increase in applications completed from social sites The world’s talent at your fingertips #GETTECH
  24. TIPS: CREATING AN EMPLOYEE- GENERATED CONTENT ENGINE · Identify your social superstars and learn their social habits · Get their input as you create your strategy · Use social analytics to find the best times to post and the best content · Schedule content in advance · Encourage employees by reposting content · Maximize exposure using employee communication channels · Solicit content from internal groups · Think of every situation as a form of content to share LISTEN INSPIRE & BE INSPIRED REFINE The world’s talent at your fingertips #GETTECH
  25. The world’s talent at your fingertips #GETTECH ADVANCED TIPS EMBED CONTENT IN DISCOVERABLE PLACES Leverage social plugins to embed content on your career site and find ways to integrate it into the hiring process IDENTIFY THEMES TO EXPAND YOUR CONVERSATION Use existing outside campaigns to participate in larger social conversations (#MilitaryMonday) REPURPOSE YOUR CONTENT Use employees in your recruitment collateral and communications
  26. JOIN THE OPEN WEB COMMUNITY Learn more at dice.com/openweb The world’s talent at your fingertips #GETTECH

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