The document discusses how Wealthfront, a financial technology company, was able to significantly grow its user base and conversion rates using techniques learned from LinkedIn's growth strategy. It notes that many doubted Wealthfront could grow virally or double its conversion rate given that people do not openly discuss personal finances. However, through exploring user data, experimenting frequently, and focusing on strengthening existing strengths, Wealthfront was able to increase its viral growth by over 100% and conversion rate by 98% in under a year. The key takeaway is that with the right approach, a product like Wealthfront can successfully grow.

1. The Billion Dollar Question
VP Product and Growth at Wealthfront
(Led LinkedIn’s Growth from 20M to 200M)

6. The Billion Dollar
Question:
“Can the approaches
learned at LinkedIn & other
web products make a
product like Wealthfront
grow?”

7. “People don’t talk about
their money … You’ll never
make this viral.“

8. In 2013, we increased
Wealthfront’s viral growth
by more than 100%.

9. “Double conversion rate?
You’ve got to be kidding
me … You’re never going
to do that! “

10. We increased conversion
rate by 98% in roughly a
year.

12. How did we do it?

13. Figure out your one (or
few) key metrics

14. Watch and explore your
data like a hawk.
Be prepared for
unexpected insights.

15. IF YOU DON’T
UNDERSTAND WHY
YOUR NUMBERS ARE
MOVING, YOU ARE
NOT DOING YOUR
JOB.

16. Double down on what’s
already working

17. IT IS EASIER TO
BUILD ON A
STRENGTH THAN TO
IMPROVE A
WEAKNESS

18. IT IS EASIER TO GET
AN ACTIVE USER TO
DO MORE THAN TO
GET AN INACTIVE
USER TO DO
ANYTHING

20. Experiment, Experiment,
Experiment

22. The Billion Dollar
Answer

23. © 2014 Elliot Shmukler. All right reserved. Follow me @eshmu.
Thank You!
 Follow me on twitter: @eshmu
 Find me on LinkedIn: www.linkedin.com/in/eshmu
 Try Wealthfront here: https://www.wealthfront.com/
( or here for a discount: http://wlth.fr/11bGkMx )
Nothing in this presentation should be construed as a solicitation or offer, or recommendation, to buy or sell any
security.The information provided is for educational purposes only. Financial advisory services are only provided to
investors who become Wealthfront clients pursuant to a written agreement, which investors are urged to read and
carefully consider in determining whether such agreement is suitable for their individual facts and
circumstances. Past performance is no guarantee of future results, and any hypothetical returns, expected
returns, or probability projections may not reflect actual future performance. Investors should review
Wealthfront’s website for additional information about advisory services.