Market research for product development purposes minimizes the risk of failure for a new product or app entering the market. Market research is particularly useful in four stages of product or app development:
2. Market research for product development purposes minimizes the risk
of failure for a new product or app entering the market. Market
research is particularly useful in four stages of product or app
development:
4. Formation:
Market research can help turn an idea
into a concept that you can test, testing
packaging, advertising, and pricing.
5. Introduction
Use market research to evaluate
customer opinions once the product is in
the market, adapting your messaging or
targeting a different segment.
6. Improvement:
Research can help identify areas of
improvement to your product or app. Research
also can find opportunities to introduce your
product to different markets