Marketing plan

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Marketing plan

  1. 1. Marketing Plan Authors: Chucshwal Sangmhchai Presenters: Chucshwal S.
  2. 2. Objectives <ul><li>Marketing planning </li></ul><ul><li>Tactical and Strategic Marketing Plans </li></ul><ul><li>Marketing planning process </li></ul><ul><li>Marketing audits </li></ul><ul><li>Corporate Planning </li></ul><ul><li>Assumptions </li></ul><ul><li>Marketing Objectives </li></ul><ul><li>Marketing Strategy </li></ul><ul><li>Marketing Program </li></ul><ul><li>Mission statements </li></ul>
  3. 3. Marketing Planning Market Needs Wants Strengths of organization Weakness of organization Existing competitors Expected competitors Design for creating value
  4. 4. Marketing Planning Process <ul><li>Definition: </li></ul><ul><li>The application of marketing resources to achieve marketing objectives. </li></ul>
  5. 5. Marketing Planning <ul><li>Plan B2 classification of a business plan, short-term (1 year), medium term (1-3years) and long-term (3-5 years) by major product. </li></ul><ul><li>On the economy at that time. The Company has the flexibility to be timely. </li></ul>
  6. 6. Marketing Planning Process <ul><li>A major change in strategy. And direction of business in the last 3 years by major product. </li></ul><ul><li>Reduction steps operations to Shorter. </li></ul><ul><li>Packaging design to reduce costs. Marketing strategy is “Services.” save cost of the customer. </li></ul>
  7. 7. Marketing Planning Process <ul><li>The risks involved business operations. </li></ul><ul><li>Procurement of raw materials The packaging material Availability of backup Technical services offsite </li></ul>
  8. 8. Marketing Planning Process <ul><li>Strategies to manage risks that occur by major product. </li></ul><ul><li>Sales coordinator </li></ul><ul><li>Gantt chart </li></ul><ul><li>Meeting (A related third parties) </li></ul>
  9. 9. Marketing Planning Process <ul><li>Profile targets for business margin, The key variables to achieve the goal. </li></ul><ul><li>45 percents margin, Attention with care of existing customers with excellent service. </li></ul>
  10. 10. Marketing Planning Process <ul><li>The market penetration “New customer base or a new customer. “ </li></ul><ul><li>Sources of information Corporate sponsors such as business, government and private sector. </li></ul><ul><li>Construction group. </li></ul>
  11. 11. Marketing Planning Process <ul><li>Overview of the industry and growth. </li></ul><ul><li>The problem of insufficient raw materials. Coordination within sales, production and packaging departments. </li></ul>
  12. 12. Marketing Planning Process <ul><li>Overview of the industry and growth. </li></ul><ul><li>Home repairs, flooding. To support ASEAN in 2015. </li></ul>
  13. 13. Develop a Market Plan <ul><li>Strict compliance with Supplier. </li></ul><ul><li>Sales report design. </li></ul><ul><ul><li>System as a standard, sales performance. </li></ul></ul><ul><ul><li>As a new customer. Find and contact new customers must be made 3/4 every day. </li></ul></ul><ul><ul><li>And the report will provides a strategy . </li></ul></ul>
  14. 14. Essential of Marketing Planning <ul><li>Assessment plan “National economic policy.” </li></ul><ul><li>We need marketing planning when hostiles increased and environment is complex. </li></ul>
  15. 15. Our Challenge <ul><li>We should manage: </li></ul>Cost Optimization Revenue Profit Return on investment
  16. 16. A Goal is a dream with a deadline Chucshwal S.

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