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Storytelling and the Art of Getting the Design Job

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When selling ourselves for our next job or project, we can use our Experience Design skills and a story-centered approach to craft an amazing portfolio and to interview successfully.

We will walk through the steps in the interview process from a user-centered approach, focusing on the online portfolio, the portfolio review, and the interview.

This talk will appeal to anyone starting out or seeking a job change by highlighting how you can set yourself apart in an already competitive field. With a user-centered mindset and a focus on telling a great story around your work, you can sell yourself and obtain the position you want.

Published in: Technology

Storytelling and the Art of Getting the Design Job

  1. 1. May 31st, 2016 UX & Storytelling The art of getting the design job Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org #UXPA2016 Sharon Carmichael, 
 Senior Interaction Design Manager
  2. 2. Presentation 3 Agenda How to use UX & Storytelling to sell yourself as a designer Research 1 Portfolio 2 Intuit Confidential and Proprietary02 www.uxpa2016.org Some examples
  3. 3. Intuit Confidential and Proprietary02 www.uxpa2016.org Introduction The TurboTax XD interaction design team TBH
  4. 4. Intuit Confidential and Proprietary02 www.uxpa2016.org Introduction Hiring Statistics 1 job posting 23 - 30 resumes 5 - 8 phone screens 2 - 3 onsite interviews 1 hire (top 25% talent)
  5. 5. Research (know thy self) Intuit Confidential and Proprietary02 www.uxpa2016.org UX, Storytelling, and the art of getting the design job
  6. 6. Intuit Confidential and Proprietary02 www.uxpa2016.org Research Research YOU The first step in any design project is doing some research. In this case, the research needs to be about YOU. Answers to the questions will help you craft your story.
  7. 7. Intuit Confidential and Proprietary02 www.uxpa2016.org Research Questions to ask How do you compare to others in the market? What skills do you have that make you stand out? What are you passionate about in terms of design? What are your values? What type of job are you interested in? An in-house corporate position, a job at a start-up, or a consulting position?
  8. 8. Intuit Confidential and Proprietary02 www.uxpa2016.org Research What is your T shape? Motion Design Visual Design Prototyping Information Architecture Design Thinking Empathy Mobile First Research Strategy Lean UX Leadership Influence Technology Systems Thinking
  9. 9. Intuit Confidential and Proprietary02 www.uxpa2016.org Research What type of environment do you thrive in?
  10. 10. The Online Portfolio (your foot in the studio door) Intuit Confidential and Proprietary02 www.uxpa2016.org UX, Storytelling, and the art of getting the design job
  11. 11. Intuit Confidential and Proprietary02 www.uxpa2016.org UX, Storytelling, and the art of getting the design job Design your portfolio as well as the projects Curate to show only the best Focus on the future 37 pieces of flare
  12. 12. Intuit Confidential and Proprietary02 www.uxpa2016.org UX, Storytelling, and the art of getting the design job Research the companies you are interested in so you know what matters to them. Consider linking an employer to a specific project within your website and explain why that project is relevant. Relevance matters
  13. 13. Intuit Confidential and Proprietary02 www.uxpa2016.org UX, Storytelling, and the art of getting the design job Standard narrative arc Exposition Rising Action Falling Action Resolution Climax
  14. 14. Intuit Confidential and Proprietary02 www.uxpa2016.org UX, Storytelling, and the art of getting the design job Standard story structure for XD Going broad Sketches Paper prototypes Guerilla testing User validation Creation Narrowing down Detailed design High level prototype Specs Usability testing Implementation Style guides Asset libraries Business results Customer results Results Problem Concepting Implementation Launch Detailed Design Customer problem Personas Research/insights Principles Customer benefit Discovery
  15. 15. Intuit Confidential and Proprietary02 www.uxpa2016.org UX, Storytelling, and the art of getting the design job • Set context • Visually show your process • Explain your specific role • Explain your design decisions • Clearly show the “do-for”/customer benefit • Proofread everything! The devil in the details
  16. 16. The Presentation (your best self) Intuit Confidential and Proprietary02 www.uxpa2016.org UX, Storytelling, and the art of getting the design job
  17. 17. Intuit Confidential and Proprietary02 www.uxpa2016.org Presentation The show don’t tell principle The portfolio presentation is your chance to showcase the best 2-3 projects in your portfolio and to describe in detail (ideally visually) your thought process around your work.
  18. 18. Intuit Confidential and Proprietary02 www.uxpa2016.org Presentation Story arcs Personal Story Project 1 Project 2 Conclusion
  19. 19. Intuit Confidential and Proprietary02 www.uxpa2016.org Presentation No excuses NDA’s and client confidentiality are no excuse for not having quality work to show in person or via video conference in a confidential setting.
  20. 20. Intuit Confidential and Proprietary02 www.uxpa2016.org Presentation Tell your design story • Come up with a cohesive narrative • Follow the same story arcs as your portfolio • Show the right work • Make it personal with customer stories • Admit mistakes • Be clear on “I” verses “We” • Bookend your story
  21. 21. Intuit Confidential and Proprietary02 www.uxpa2016.org Presentation Communication & influence • Show your personality • Don’t over share • Be authentic • Show enthusiasm/passion for both design & role • Demonstrate poise & confidence • Show persistence & resilience
  22. 22. Intuit Confidential and Proprietary02 www.uxpa2016.org Presentation Design Rationale Recommendation Pain, Want, Need Customer Benefit Differentiation Competition Being able to provide quick context for your work, both in terms of customers and business will build your credibility and help focus the session
  23. 23. Intuit Confidential and Proprietary02 www.uxpa2016.org Presentation Feedback At the end of an interview, ask what you can do better. That shows determination and openness to coaching, traits that are really valuable.
  24. 24. Examples (Good & Bad) Intuit Confidential and Proprietary02 www.uxpa2016.org UX, Storytelling, and the art of getting the design job
  25. 25. The Good Intuit Confidential and Proprietary02 www.uxpa2016.org UX, Storytelling, and the art of getting the design job http://aaronporter.co/project/thrive/ http://melaniedaveid.com/
  26. 26. The Bad Intuit Confidential and Proprietary02 www.uxpa2016.org UX, Storytelling, and the art of getting the design job http://nerval.ch/index.php http://www.nicolastarier.com/
  27. 27. Thank You Session Survey: www.uxpa2016.org/sessionsurvey? sessionid=228 Conference Survey: http://www.uxpa2016.org/survey Intuit Confidential and Proprietary02 www.uxpa2016.org

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