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www.designforcontext.com 	
  @design4context	
  
Duane	
  Degler	
  
	
  @ddegler	
  
	
  duane@designforcontext.com	
  
C...
CreaCng	
  Personal	
  Profiles	
  Across	
  Time	
  &	
  Distance	
  	
  	
  	
  19  August  2015
@ddegler        #SmartDa...
CreaCng	
  Personal	
  Profiles	
  Across	
  Time	
  &	
  Distance	
  	
  	
  	
  19  August  2015
@ddegler        #SmartDa...
CreaCng	
  Personal	
  Profiles	
  Across	
  Time	
  &	
  Distance	
  	
  	
  	
  19  August  2015
@ddegler        #SmartDa...
CreaCng	
  Personal	
  Profiles	
  Across	
  Time	
  &	
  Distance	
  	
  	
  	
  19  August  2015
@ddegler        #SmartDa...
CreaCng	
  Personal	
  Profiles	
  Across	
  Time	
  &	
  Distance	
  	
  	
  	
  19  August  2015
@ddegler        #SmartDa...
CreaCng	
  Personal	
  Profiles	
  Across	
  Time	
  &	
  Distance	
  	
  	
  	
  19  August  2015
@ddegler        #SmartDa...
CreaCng	
  Personal	
  Profiles	
  Across	
  Time	
  &	
  Distance	
  	
  	
  	
  19  August  2015
@ddegler        #SmartDa...
CreaCng	
  Personal	
  Profiles	
  Across	
  Time	
  &	
  Distance	
  	
  	
  	
  19  August  2015
@ddegler        #SmartDa...
CreaCng	
  Personal	
  Profiles	
  Across	
  Time	
  &	
  Distance	
  	
  	
  	
  19  August  2015
@ddegler        #SmartDa...
CreaCng	
  Personal	
  Profiles	
  Across	
  Time	
  &	
  Distance	
  	
  	
  	
  19  August  2015
@ddegler        #SmartDa...
CreaCng	
  Personal	
  Profiles	
  Across	
  Time	
  &	
  Distance	
  	
  	
  	
  19  August  2015
@ddegler        #SmartDa...
CreaCng	
  Personal	
  Profiles	
  Across	
  Time	
  &	
  Distance	
  	
  	
  	
  19  August  2015
@ddegler        #SmartDa...
CreaCng	
  Personal	
  Profiles	
  Across	
  Time	
  &	
  Distance	
  	
  	
  	
  19  August  2015
@ddegler        #SmartDa...
CreaCng	
  Personal	
  Profiles	
  Across	
  Time	
  &	
  Distance	
  	
  	
  	
  19  August  2015
@ddegler        #SmartDa...
CreaCng	
  Personal	
  Profiles	
  Across	
  Time	
  &	
  Distance	
  	
  	
  	
  19  August  2015
@ddegler        #SmartDa...
CreaCng	
  Personal	
  Profiles	
  Across	
  Time	
  &	
  Distance	
  	
  	
  	
  19  August  2015
@ddegler        #SmartDa...
CreaCng	
  Personal	
  Profiles	
  Across	
  Time	
  &	
  Distance	
  	
  	
  	
  19  August  2015
@ddegler        #SmartDa...
CreaCng	
  Personal	
  Profiles	
  Across	
  Time	
  &	
  Distance	
  	
  	
  	
  19  August  2015
@ddegler        #SmartDa...
CreaCng	
  Personal	
  Profiles	
  Across	
  Time	
  &	
  Distance	
  	
  	
  	
  19  August  2015
@ddegler        #SmartDa...
CreaCng	
  Personal	
  Profiles	
  Across	
  Time	
  &	
  Distance	
  	
  	
  	
  19  August  2015
@ddegler        #SmartDa...
CreaCng	
  Personal	
  Profiles	
  Across	
  Time	
  &	
  Distance	
  	
  	
  	
  19  August  2015
@ddegler        #SmartDa...
CreaCng	
  Personal	
  Profiles	
  Across	
  Time	
  &	
  Distance	
  	
  	
  	
  19  August  2015
@ddegler        #SmartDa...
CreaCng	
  Personal	
  Profiles	
  Across	
  Time	
  &	
  Distance	
  	
  	
  	
  19  August  2015
@ddegler        #SmartDa...
CreaCng	
  Personal	
  Profiles	
  Across	
  Time	
  &	
  Distance	
  	
  	
  	
  19  August  2015
@ddegler        #SmartDa...
CreaCng	
  Personal	
  Profiles	
  Across	
  Time	
  &	
  Distance	
  	
  	
  	
  19  August  2015
@ddegler        #SmartDa...
CreaCng	
  Personal	
  Profiles	
  Across	
  Time	
  &	
  Distance	
  	
  	
  	
  19  August  2015
@ddegler        #SmartDa...
CreaCng	
  Personal	
  Profiles	
  Across	
  Time	
  &	
  Distance	
  	
  	
  	
  19  August  2015
@ddegler        #SmartDa...
CreaCng	
  Personal	
  Profiles	
  Across	
  Time	
  &	
  Distance	
  	
  	
  	
  19  August  2015
@ddegler        #SmartDa...
CreaCng	
  Personal	
  Profiles	
  Across	
  Time	
  &	
  Distance	
  	
  	
  	
  19  August  2015
@ddegler        #SmartDa...
CreaCng	
  Personal	
  Profiles	
  Across	
  Time	
  &	
  Distance	
  	
  	
  	
  19  August  2015
@ddegler        #SmartDa...
CreaCng	
  Personal	
  Profiles	
  Across	
  Time	
  &	
  Distance	
  	
  	
  	
  19  August  2015
@ddegler        #SmartDa...
CreaCng	
  Personal	
  Profiles	
  Across	
  Time	
  &	
  Distance	
  	
  	
  	
  19  August  2015
@ddegler        #SmartDa...
CreaCng	
  Personal	
  Profiles	
  Across	
  Time	
  &	
  Distance	
  	
  	
  	
  19  August  2015
@ddegler        #SmartDa...
CreaCng	
  Personal	
  Profiles	
  Across	
  Time	
  &	
  Distance	
  	
  	
  	
  19  August  2015
@ddegler        #SmartDa...
CreaCng	
  Personal	
  Profiles	
  Across	
  Time	
  &	
  Distance	
  	
  	
  	
  19  August  2015
@ddegler        #SmartDa...
CreaCng	
  Personal	
  Profiles	
  Across	
  Time	
  &	
  Distance	
  	
  	
  	
  19  August  2015
@ddegler        #SmartDa...
CreaCng	
  Personal	
  Profiles	
  Across	
  Time	
  &	
  Distance	
  	
  	
  	
  19  August  2015
@ddegler        #SmartDa...
www.designforcontext.com 	
  @design4context	
  
Duane	
  Degler	
  
	
  @ddegler	
  
	
  duane@designforcontext.com	
  
C...
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Creating Personal Profiles Across Time and Distance

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Video available: http://www.designforcontext.com/insights/personal-profiles-time-distance-smartdata2015
Personal data capture and algorithmic modeling of user preferences and interests is maturing. While its effect is felt most strongly in commercial activities and marketing, long-term value to the individual and society will arise in other disciplines like education, cultural heritage, health, and social engagement. But longitudinal user interest modeling is challenging. It is also important to be able to share that model across multiple institutions and domains, even across country borders. And what is the role of the individual user? This talk explores some of the model-building considerations for longitudinal preference management, how adaptive interfaces might play a role, as well as the way that users could interact with a model at a particular time in an application, to reflect their immediate needs and context.

Presented at SmartData 2015 conference, San Jose, CA, 19-Aug-2015

Published in: Data & Analytics
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Creating Personal Profiles Across Time and Distance

  1. 1. www.designforcontext.com  @design4context   Duane  Degler    @ddegler    duane@designforcontext.com   Crea%ng  Personal  Profiles   Across  Time  and  Distance   SmartData:  19  August  2015     #SmartDataWeek  
  2. 2. CreaCng  Personal  Profiles  Across  Time  &  Distance        19  August  2015 @ddegler        #SmartDataWeek Photo  of  addiConal   presenter  here  (in   grayscale)   INFORMATION   ARCHITECTURE  /  DESIGN   Understand  the  models   that  make  informa?on   ?ck,  and  help  people  get   things  done. Duane  Degler   This  talk  .  .  .   Emerging  thoughts  from   work  on  info  discovery,   linked  data,  adapCve  UI,   personalizaCon   designforcontext.com/insights/   personal-­‐profiles-­‐Cme-­‐distance-­‐smartdata2015  
  3. 3. CreaCng  Personal  Profiles  Across  Time  &  Distance        19  August  2015 @ddegler        #SmartDataWeek “Time  and  Distance”  ?   •  Going  beyond  what  we  tend  to  see  today   •  How  to  consider  personalizing  user  experience  for  educaCon,   cultural  heritage,  social  environments,  medicine,  law  …?     •  Distance  –  different  situa/ons   •  How  do  our  experiences  and  profiles  carry  across  interacCons     with  mulCple  insCtuCons  and  domains?   •  Time  –  longitudinal  evolu/on   •  How  do  our  experiences  and  preferences  evolve  as  we  learn,   experience…  and  our  tastes  and  needs  grow  and  change?  
  4. 4. CreaCng  Personal  Profiles  Across  Time  &  Distance        19  August  2015 @ddegler        #SmartDataWeek Now:  Typically  a  closed-­‐world  scenario   Site   Set  of  Objects   Site   Set  of  Objects   Profile   Site   Set  of  Objects   Profile  Profile  
  5. 5. CreaCng  Personal  Profiles  Across  Time  &  Distance        19  August  2015 @ddegler        #SmartDataWeek Ecosystem   Now:  Ecosystems  behave  as  (semi)  closed-­‐worlds   Site   Set  of  Objects   Site   Set  of  Objects   Site   Set  of  Objects   Profile   Profile   Profile  Profile  
  6. 6. CreaCng  Personal  Profiles  Across  Time  &  Distance        19  August  2015 @ddegler        #SmartDataWeek Profile   Ecosystem   Future:  Requires  open-­‐world  scenarios   Site   Set  of  Objects   Site   Set  of  Objects   Site   Set  of  Objects   Context   Context   Context  
  7. 7. CreaCng  Personal  Profiles  Across  Time  &  Distance        19  August  2015 @ddegler        #SmartDataWeek Emerging  Tastes  –  Considering  How  Preferences  Evolve,  Degler,  PATCH  workshop,  29-­‐Mar-­‐2015   h[p://www.designforcontext.com/files/patch2015_degler_emerging-­‐tastes.pdf   Considera%ons  when  crea%ng  and  using  personal  profiles   •  SituaConal   •  Domain  models  interact  with  user  knowledge   •  Scenarios  may  be  transitory   •  Balancing  models  with  serendipity   •  SituaCons  are  influenced  by  social  interacCons   •  Longitudinal   •  Personal  interests  emerge  over  Cme   •  Interests  evolve  through  lifelong  experiences   •  Profiling  can  be  uneven  across  descripCve  dimensions  
  8. 8. CreaCng  Personal  Profiles  Across  Time  &  Distance        19  August  2015 @ddegler        #SmartDataWeek DOMAIN  MODELS  ARE     A  SOURCE  FOR  MATCHING   CONTENT  TO  INTERESTS   Tree of Library Classifications, Library of Congress. http://www.loc.gov/pictures/item/2011647038/
  9. 9. CreaCng  Personal  Profiles  Across  Time  &  Distance        19  August  2015 @ddegler        #SmartDataWeek Domains  have  profiles,  which  our  knowledge  overlays   SITUATIONAL   Knowledge   depth   Knowledge  breadth   Domain  overview  
  10. 10. CreaCng  Personal  Profiles  Across  Time  &  Distance        19  August  2015 @ddegler        #SmartDataWeek Example:  Visi%ng  a  museum,  context  informs  relevance   SITUATIONAL   Domain  overview   With  children   (broader,  shallower)   With  students   (narrower,  deeper)   Personal  research   (deep,  cross-­‐domain)  
  11. 11. CreaCng  Personal  Profiles  Across  Time  &  Distance        19  August  2015 @ddegler        #SmartDataWeek SITUATION  SIGNALS   SITUATION  SIGNALS   LocaCon   Co-­‐occurring  events   Date  /  Cme   CondiCons   Devices  /  connecCvity   SITUATION  SIGNALS   USER  SIGNALS   Usage  pa[erns   Experience   Interests  /  profile   History   Community   CONTENT  SIGNALS   Link  relaConships   Text  pa[erns   Categories  /  keywords   Metadata   TASK  SIGNALS   Outcomes  /  goals   Rules  /  requirements   CriCcality   Sequence  /  status   Frequency  for  user   Relevance  models   involve  more  than   content   Suppor>ng  Relevance  for  Users  –  A  Design  Challenge     Duane  Degler,  SemTechBiz  3-­‐Jun-­‐2013   h[p://www.designforcontext.com/insights/supporCng-­‐relevance-­‐for-­‐users  
  12. 12. CreaCng  Personal  Profiles  Across  Time  &  Distance        19  August  2015 @ddegler        #SmartDataWeek CreaCng  Personal  Profiles  Across  Time  &  Distance        19  August  2015 @ddegler        #SmartDataWeek •  SituaConal   •  Domain  models  interact  with  user  knowledge   •  Scenarios  may  be  transitory   •  Balancing  models  with  serendipity   •  SituaCons  are  influenced  by  social  interacCons   CONSIDERATIONS  WHEN   CREATING  AND  USING  PROFILES   Emerging  Tastes  –  Considering  How  Preferences  Evolve,  Degler,  PATCH  workshop,  29-­‐Mar-­‐2015   h[p://www.designforcontext.com/files/patch2015_degler_emerging-­‐tastes.pdf  
  13. 13. CreaCng  Personal  Profiles  Across  Time  &  Distance        19  August  2015 @ddegler        #SmartDataWeek Domain  models  interact  with  user  knowledge   •  InteracCon  is  purposeful   •  Resource  seeking   •  Knowledge  seeking   •  Entertainment   •  Social  communicaCon  /  collaboraCon  (and  as  surrogates  for  others)     •  Rich  experience  and  knowledge  =  rich  and  nuanced  interacCon   SITUATIONAL  
  14. 14. CreaCng  Personal  Profiles  Across  Time  &  Distance        19  August  2015 @ddegler        #SmartDataWeek Scenarios  may  be  transitory   •  We  must  understand  the  user’s  goals/tasks     •  Every  goal  and  task  has  a  performance  Cmeline   •  SomeCmes  it  is  a  single  quesCon  or  single  session   •  SomeCmes  it  is  an  extended,  mulC-­‐month  or  mulC-­‐year  project     •  When  completed,  the  intensity  of  focus  recedes   •  It  doesn’t  mean  the  interest  disappears,  but  need  for  informaCon  might   SITUATIONAL  
  15. 15. CreaCng  Personal  Profiles  Across  Time  &  Distance        19  August  2015 @ddegler        #SmartDataWeek Balancing  models  with  serendipity   •  Guard  against  over-­‐simplicity  or  rigidity     •  People  find  delight  in  new  things     •  Knowledgeable  experts  specifically  seek  serendipity,  discovery   SITUATIONAL  
  16. 16. CreaCng  Personal  Profiles  Across  Time  &  Distance        19  August  2015 @ddegler        #SmartDataWeek Situa%ons  are  influenced  by  social  interac%ons   •  Is  the  focus  of  my  interacCon  on  me,  or  on  other  people?   •  If  others,  how  well  do  I  know  them?  How  oken  do  we  interact?     •  How  do  we  discover  this?     •  How  do  we  balance  the  signals?     •  Are  my  immediate  items  of  focus  aligned  with  my     ongoing  interests?   SITUATIONAL  
  17. 17. CreaCng  Personal  Profiles  Across  Time  &  Distance        19  August  2015 @ddegler        #SmartDataWeek DIGITAL  OBJECTS     RESPOND  TO     CONTEXTUAL  FORCES   ©  Duane  Degler  2009   Autopilot & dynamic feedback
  18. 18. CreaCng  Personal  Profiles  Across  Time  &  Distance        19  August  2015 @ddegler        #SmartDataWeek Concept  model  for  dynamic  context  forces   SITUATIONAL   Suppor%ng   forces   Limi%ng   forces   External   suppor%ng  forces   External   limi%ng  forces   Retrieved  info   UI  components   Serendipity,   far  transfer   Strongly   related  objects   Weakly   related  objects  
  19. 19. CreaCng  Personal  Profiles  Across  Time  &  Distance        19  August  2015 @ddegler        #SmartDataWeek Time   Distrac%ons   Par%cipant  experience   A^en%on   Social  connec%on   Knowledge   Place   Goals   Experience   Retrieved  info   UI  components   Broader,  shallower  informa%on  interac%on   e.g.  Taking  my  children  to  the  museum  on  Saturday  a`ernoon   SITUATIONAL  
  20. 20. CreaCng  Personal  Profiles  Across  Time  &  Distance        19  August  2015 @ddegler        #SmartDataWeek Available  informa%on   Distrac%ons   Student  experience   Device  types   Subject  focus   Knowledge   Place   Student  mo%va%on   Device  loca%on  awareness   Retrieved  info   UI  components   Deeper,  narrower  informa%on  interac%on   e.g.  Taking  my  college  students  to  the  museum  on  Wednesday  morning   SITUATIONAL  
  21. 21. CreaCng  Personal  Profiles  Across  Time  &  Distance        19  August  2015 @ddegler        #SmartDataWeek Cross-­‐domain  experience   Collaborators   Resource  management   Time   Device  capabili%es   Project  Goal   Available  informa%on   Subject  knowledge   Retrieved  info   UI  components   Deep,  cross-­‐domain  informa%on  interac%on   e.g.  Conduc%ng  research  as  part  of  my  next  book   SITUATIONAL  
  22. 22. CreaCng  Personal  Profiles  Across  Time  &  Distance        19  August  2015 @ddegler        #SmartDataWeek OPPORTUNITIES  FOR     UI  /  USER  EXPERIENCE   Cleveland  Museum  of  Art,  Gallery  One,  Howard  Agressi,  h[p://www.clevelandart.org/gallery-­‐one   More than Information Retrieval
  23. 23. CreaCng  Personal  Profiles  Across  Time  &  Distance        19  August  2015 @ddegler        #SmartDataWeek Context  profile  adding  user  control  when  mobile   Traveling  (work)       At  home   Out  to  play   Traveling  (work)   Traveling  (vacaCon)   Research   Personal  interests   Family  interests   Ignore  profile   INTERACTION  
  24. 24. CreaCng  Personal  Profiles  Across  Time  &  Distance        19  August  2015 @ddegler        #SmartDataWeek Duane      Account      Workspaces      >Logout   Search  this  site   Duane      Account      Workspaces      >Logout   Search  this  site   Ac>ve  profile:  CogniCve  paper  (Research)   At  home   Out  to  play   Traveling   Research:   CogniCve  paper   Historical  methods  class   Lifestyle  percepCon  book   Personal  interests   Family  interests   Ignore  profile  in  this  session   Context  profile  applied  to  search  and  naviga%on   INTERACTION  
  25. 25. CreaCng  Personal  Profiles  Across  Time  &  Distance        19  August  2015 @ddegler        #SmartDataWeek Context  profile  as  a  lens  filter  on  a  results  page   Terms:  Impressionist  light  soken   Landscapes   European  art     Ac>ve  profile:  Book  research   Search  within   Your  Search  Criteria   Search  Results      (135  of  358  results)   ×   ×   Genre   −   +   ArCsts   −   +   Media   −   +   Availability   −   +   Book  research   ×   INTERACTION  
  26. 26. CreaCng  Personal  Profiles  Across  Time  &  Distance        19  August  2015 @ddegler        #SmartDataWeek Context  profile  as  a  drop-­‐down  filter  on  related  links   Louis  Marcoussis:  Catalogue   raisonné  de  l'oeuvre  gravé.   Solange  Milet.  1991     French  PainCngs  in  the   collecCon  of  Mr.  and  Mrs.  John   Hay  Whitney   John  Rewald.  1956     The  World's  Most  InfluenCal   Painters  and  the  ArCsts  They   Inspired   David  Gariff,  Eric  Denker,  and   Dennis  P.  Weller.  2009     Tout  l'oeuvre  peint  de  MaCsse   1904-­‐1928   Pierre  Schneider,  Massimo   Carra  and  Xavier  Deryng.  1982       Focus  not  applied     Related  Content   Focus  level   Related  Content   Set  your  focus  for  content:   þ    Landscapes   þ    People  in  nature   þ    French  arCsts   þ    European  arCsts     þ    Oils   þ    Watercolors   þ    Sketches   þ    On  display  in  gallery   þ    Online  collecCon   þ    Online,  open  access    cancel   Louis  Marcoussis:  Catalogue   raisonné  de  l'oeuvre  gravé.   Solange  Milet.  1991     Set   General   Specific   Focus  seungs   Related  Content   Genre   −   +   ArCsts   −   +   Media   −   +   Availability   −   +   INTERACTION  
  27. 27. CreaCng  Personal  Profiles  Across  Time  &  Distance        19  August  2015 @ddegler        #SmartDataWeek Portable  interests  in  gallery   Users  take  their  selecCons  with  them  through  the  museum’s  galleries   Cleveland  Museum  of  Art:  Gallery  One   Take a Deep Dive into Gallery One at the Cleveland Museum of Art, Jane Alexander, http://www.slideshare.net/JaneAlexander2/take-a-deep-dive-into-gallery-one-at-the-cleveland-museum-of-art INTERACTION  
  28. 28. CreaCng  Personal  Profiles  Across  Time  &  Distance        19  August  2015 @ddegler        #SmartDataWeek    Portable  profile:  Carry  interests  to  different  loca%ons?   National Gallery of Art Rousseau, Henri French 1844-1910 -Tropical Forest with Monkeys -The Equatorial Jungle Phillips Collection Anonymous 19th Century American c. 1880 -Tropical Forest with Birds 2   1  
  29. 29. CreaCng  Personal  Profiles  Across  Time  &  Distance        19  August  2015 @ddegler        #SmartDataWeek PERSONALIZATION  MODELS   EVOLVE  THROUGH  LIFELONG   EXPERIENCES   Bartholomeus  van  der  Helst,  The  Governors  of  the  Kloveniersdoelen,     Amsterdam  Museum    h[p://www.amsterdammuseum.nl/  
  30. 30. CreaCng  Personal  Profiles  Across  Time  &  Distance        19  August  2015 @ddegler        #SmartDataWeek Our  knowledge  grows  with  experience   LONGITUDINAL   IniCal  exposure   Increased  learning   Deeper  understanding/knowledge   Algorithms  need  to  recognize  when   learning  and  exploraCon  are  happening,   rather  than  tasks  focused  on  accessing   “known”  informaCon.   Likely  reduced   signal  priority  
  31. 31. CreaCng  Personal  Profiles  Across  Time  &  Distance        19  August  2015 @ddegler        #SmartDataWeek Our  personal  profiles  refine  by  incorpora%ng  our  situa%ons   LONGITUDINAL   Transient   interest   SituaCons  Longitudinal  Profile  
  32. 32. CreaCng  Personal  Profiles  Across  Time  &  Distance        19  August  2015 @ddegler        #SmartDataWeek Domain  overview   Domain  cross-­‐walks  extend  our  understanding   SITUATIONAL   Domain  overview   Domain  cross-­‐walks  encourage  knowledge  growth  and  support  serendipity  
  33. 33. CreaCng  Personal  Profiles  Across  Time  &  Distance        19  August  2015 @ddegler        #SmartDataWeek Not  just  content  profiles:  Tasks  produce  learning  pa^erns   1   2   3   4   5   Yellow  brick  road   (set  path)   A   G   D   S  N   8   Family  Circus   (wandering)   1b   1c   1d   Spelunking   (deep  dive)   Window  shopping   (look-­‐leave-­‐look)   !   Serendipitous   (‘aha’  discovery)   LONGITUDINAL   Suppor>ng  Relevance  for  Users  –  A  Design  Challenge     Duane  Degler,  SemTechBiz  3-­‐Jun-­‐2013   h[p://www.designforcontext.com/insights/supporCng-­‐relevance-­‐for-­‐users  
  34. 34. CreaCng  Personal  Profiles  Across  Time  &  Distance        19  August  2015 @ddegler        #SmartDataWeek CreaCng  Personal  Profiles  Across  Time  &  Distance        19  August  2015 @ddegler        #SmartDataWeek •  Longitudinal   •  Personal  interests  emerge  over  Cme   •  Interests  evolve  through  lifelong  experiences   •  Profiling  can  be  uneven  across  descripCve  dimensions   CONSIDERATIONS  WHEN   CREATING  AND  USING  PROFILES   Emerging  Tastes  –  Considering  How  Preferences  Evolve,  Degler,  PATCH  workshop,  29-­‐Mar-­‐2015   h[p://www.designforcontext.com/files/patch2015_degler_emerging-­‐tastes.pdf  
  35. 35. CreaCng  Personal  Profiles  Across  Time  &  Distance        19  August  2015 @ddegler        #SmartDataWeek Personal  interests  emerge  over  %me   •  Some  things  are  “in  the  moment”  –  some  “stay  with  you”     •  LasCng  signals  may  be  addiCve,  becoming  more  focused     over  Cme     •  In  any  situaCon,  do  I  value  the  object,  or  the  experience?   •  InteracCon  may  not  be  the  same  as  long-­‐term  interest   LONGITUDINAL  
  36. 36. CreaCng  Personal  Profiles  Across  Time  &  Distance        19  August  2015 @ddegler        #SmartDataWeek Interests  evolve  through  lifelong  experiences   •  Personal  profiles  are  informed  by  a  rich  array  of  experiences,     not  just  formal  interacCons   •  EducaConal  and  cultural  exposure   •  Travel   •  Local  experiences   •  ConversaCons   •  Casual  and  brief  engagement   •  How  well  do  we  understand  the  transiCon  from  “experience”     to  knowledge?     •  Is  it  the  case  that  the  more  we  know,  the  less  we  need  to  be  shown?   •  Greater  interest  in  cross-­‐domain  interacCons,  specificity  –  and  serendipity   LONGITUDINAL  
  37. 37. CreaCng  Personal  Profiles  Across  Time  &  Distance        19  August  2015 @ddegler        #SmartDataWeek Profiling  can  be  uneven  across  descrip%ve  dimensions   •  What  a[ributes  ma[er?     •  If  the  a[ributes  of  an  object  itself  change  in  future,  does  that   change  my  interest  in  it?  Or  the  map  between  it  and  my  profile?     •  With  increasing  richness  and  diversity  comes  complexity   LONGITUDINAL  
  38. 38. CreaCng  Personal  Profiles  Across  Time  &  Distance        19  August  2015 @ddegler        #SmartDataWeek CreaCng  Personal  Profiles  Across  Time  &  Distance        19  August  2015 @ddegler        #SmartDataWeek •  SituaConal   •  Domain  models  interact  with  user  knowledge   •  Scenarios  may  be  transitory   •  Balancing  models  with  serendipity   •  SituaCons  are  influenced  by  social  interacCons   •  Longitudinal   •  Personal  interests  emerge  over  Cme   •  Interests  evolve  through  lifelong  experiences   •  Profiling  can  be  uneven  across  descripCve  dimensions   CONSIDERATIONS  WHEN   CREATING  AND  USING  PROFILES   Emerging  Tastes  –  Considering  How  Preferences  Evolve,  Degler,  PATCH  workshop,  29-­‐Mar-­‐2015   h[p://www.designforcontext.com/files/patch2015_degler_emerging-­‐tastes.pdf  
  39. 39. www.designforcontext.com  @design4context   Duane  Degler    @ddegler    duane@designforcontext.com   Crea%ng  Personal  Profiles   Across  Time  and  Distance   SmartData:  19  August  2015     #SmartDataWeek  

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