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Creating Innovative Interfaces using Design Thinking
1. C R E A T I N G I N N O V A T I V E
I N T E R F A C E S U S I N G
D E S I G N T H I N K I N G
Demian Borba
Design Thinker, Developer Evangelist
@demianborba
2. • Graduated in Industrial Design (CEFET-PR)
• Graduated in Computer Science (UFAL)
• Crazy about Design, UX, Business and Technology
• Former Professor at University of California San Diego (UCSD)
• Working with Interactive Media for over 15 years
• Founder of Action Creations, interactive agency in California
• Developer Evangelist, 90% #upintheair (Americas+Asia+Europe)
• Created the Tech Centers in Universities
• Created the project Design Thinking Now
A B O U T
M E
21. I N N O V A T I O N
TECHNOLOGY R&D
(PRODUCTS, PROCESSES)
INNOVATION
FUNNEL
INNOVATION
MANAGEMENT
PROBLEM
SOLVING
SUGGESTIONS
CONTINUOUS
IMPROVEMENT
22. W A T E R F A L L
REQUIREMENTS
DESIGN
IMPLEMENTATION
VERIFICATION
MAINTENANCE
?
27. E N D R E S U L T
V I A B I L I T Y
Capable of becoming actual, useful, practicable
Business
D E S I R A B I L I T Y
The quality of being desirable
Human Values
F E A S I B I L I T Y
The state or degree of being easily or conveniently done
Technology
28. T E A M
Science!
Medicine!
Engineering!
Administration!
Design!
...
29.
30. C H A L L E N G E
Desenvolver uma embalagem que crie
uma excelente experiência para
o consumidor das películas ToNails.
D E S I G N
44. I N N O V A T I O N
TECHNOLOGY R&D
(PRODUCTS, PROCESSES)
INNOVATION
FUNNEL
INNOVATION
MANAGEMENT
PROBLEM
SOLVING
SUGGESTIONS
CONTINUOUS
IMPROVEMENT
45. H U M A N C E N T E R E D
D E S I G N
PROBLEM
DEFINITION
TONS OF INNOVATION
OPPORTUNITIES
PROBLEM
SOLVING
COMPETITIVE
ADVANTAGE
+ =
INNOVATION STARTS AND ENDS WITH PEOPLE
PoV = user + needs + insight
46. Design Thinking is more PROBLEM FINDING than PROBLEM SOLVING
N E E D S I N S I G H T S+
Needs + Insights = Meaningful Challenge
47. [ persona ] needs [ need ]
because [ insight ]
PERSONA + NEED + INSIGHT
emotions
depth
surprise
interview findings
observations
contradictions
can be used in the solution
F O R M U L A
68. T E S T
LET PEOPLE USE YOUR PROTOTYPES
EXPERIMENT TO FIND BALANCE
OBSERVE THE EXPERIENCE (FILM IT)
SHORT VIDEO DEMOS
CONNECT WITH YOUR USERS
DON’T FALL IN LOVE WITH IDEAS