BlackBerry is investing in innovation initiatives in Brazil through technology centers located inside universities and mobile development groups in 14 cities. The technology centers provide scholarships for students to work on building applications for BlackBerry 10 and porting Android apps. They have developed 35 apps and ported several major Android apps. The centers also host training sessions and conferences. BlackBerry is running an app marathon where each center addresses an enterprise problem through the development of a paid app for the BlackBerry 10 platform.

1. April 9, 2014
Prepared by Demian Borba
BlackBerry Developer Evangelist
dborba@blackberry.com
INNOVATION AT
BLACKBERRY IN BRAZIL

2. April 9, 2014
• Mobile Scenario in Brazil
• BlackBerry Initiatives in Brazil
• Tech Centers inside Universities
• Mobile Dev Groups in 14 cities
CONTENTS

3. April 9, 2014
MOBILE SCENARIO
IN BRAZIL

4. April 9, 2014
MOBILE
SCENARIO
IN BRAZIL
• Forecasted to be 5th biggest global Smartphone market by 2014. (source: CI master)
• Forecasted to be 10th biggest by 2015 on +500USD segment. (source: CI master)
• Country IT/Telecom spend of USD 168B in 2012,
Bigger than UK and 51% of LATAM. (source: IDC megatrends 2013)
• Accounts for 54% of the enterprise mobility market in LATAM. (source: Frost and Sullivan)
• Biggest base of BB10 connect to BES devices in LATAM. 2nd biggest base of BBOS and servers
installed.

5. April 9, 2014
TECH CENTERS
INSIDE UNIVERSITIES

6. April 9, 2014
TECH CENTERS MISSION IN BRAZIL
"Contribute to BlackBerry global goals
and create Built for BlackBerry applications
to solve real world problems."

7. April 9, 2014
TECH CENTERS STRUCTURE
• Monthly investment per Tech Center covering:
• 10 Scholarships for top students
• + 1 Manager from the industry
• + 1 Coordinator from the University with a PHD
• 1 dedicated laboratory and 1 training lab
per Tech Center
• Weekly 1 hour calls with Demian Borba
for reports, objectives and alignment
• Each Tech Center provides a weekly
report with results, plans and impediments

8. April 9, 2014
TECH CENTERS LOCATIONS
• Tech Center UFPE at Federal University of Pernambuco
Started operating in January 2013, City: Recife
Launch video: http://bit.ly/1gVrWjY
• Tech Center UFAL at Federal University of Alagoas
Started operating in December 2012, City: Maceio
Launch video: http://bit.ly/1dwtHvO
• Tech Center PUC Rio de Janeiro at Catholic University
Started operating in August 2013, City: Rio de Janeiro
Launch video: http://bit.ly/1bESG3q
• Tech Center USP at University of Sao Paulo
Started operating in July 2013, City: Sao Paulo

9. April 9, 2014
METHODOLOGIES IN PLACE
• Lean Startup
• Design Thinking
• Scrum & Agile Methodologies
• Customer Validation
• Collaboration with Versioning & Git
• Open Source initiatives
• Human Centered Design
• Entrepreneurial Approaches

10. April 9, 2014
WHY ARE THEY WITH BLACKBERRY?
• For the opportunity to grow
• We trust BlackBerry
• To learn
• Innovation motivates us
• To make most of college years
• The working environment
• We can make a difference in the platform
• To have fun

11. April 9, 2014
TECH CENTERS PROJECTS
• Creating BFB apps to solve enterprise problems
• Supporting the Alliances Team by porting and testing Android apps for key brands
• Designing and developing BFB apps for key brands in partnership with Alliances
• Working with gaming companies on porting mobile games to BlackBerry 10
• Creating tools for developers to increase their productivity
• Hosting BlackBerry Dev Group Meetings
• Hosting BlackBerry 10 training sessions at their labs
• Teaching BlackBerry 10 development on Computer Science classes

12. April 9, 2014
TECH CENTERS RESULTS
• 35 BFB apps developed by all 4 Tech Centers, with average rating over 4 points. 8 of them are 5 star
applications (9 more apps currently being developed)
• Key Android apps ported (and tested) by the Tech Centers, including Banco do Brasil (biggest bank in
Brazil), Asana, Avianca, GOL Mobile (airline), HSBC Token, HSBC Mobile, Placar Magazine, Santander
Empresa, Santander Minha Conta, Santander Token and Veja Magazine (one of the most important
magazines in Brazil)
• Designed and developed the GUI tool for WebWorks 2.0, working closely with the WebWorks team in
Canada (weekly calls and issue solving via github and irc)
• In just one month, 146 Brazilian games ported to BlackBerry 10 and 228 Brazilian gaming companies
now registered, with ongoing discussions and collaboration

13. April 9, 2014
TECH CENTERS RESULTS
• One “Android to BlackBerry 10” converter developed in September
• Worked with the WebPlatform.org team to create samples, collaborating with Adobe, W3C and
BlackBerry
• Developed GAP for AIR and HTML5, where the GUI reduced in 80% the development time for AIR and
HTML5 developers targeting BlackBerry 10
• Developed over 55 Amazon AWS APIs for the BlackBerry 10 platform
• 1 BlackBerry Open Day for end users was organized and delivered in Recife
• 3 Hackathons and 15 workshops took place in all 4 Tech Centers
• 12 tech conferences had sessions delivered by Tech Center members

14. April 9, 2014
X-PRO
APP MARATHON

15. April 9, 2014
X-PRO APP MARATHON
• Each Tech Center targets one enterprise problem
• Use Design Thinking as main process
• Paid App
• Focus on the X-Pro user
• Solution 100% mobile
• Option to import and export content
• Content saved using the cloud
• Only for BlackBerry 10. BUILT FOR BLACKBERRY
(Cascades or HTML5)
• Plans to integrate with BES in the future

16. April 9, 2014
PROBLEM #1
"I wish our meetings were more productive, we have so many
distractions and there is no way to review what happened in past
meetings."
APP: PRO MEETING
Developed by Tech Center PUC Rio de Janeiro
Published on February 25th

17. April 9, 2014
PROBLEM #2
"My company doesn't have a tool to collect different kinds of
information quickly (locations, pictures, copy etc)."
APP: CONVERGE
Developed by Tech Center UFPE Recife
Published on February 25th

18. April 9, 2014
PROBLEM #3
"My organization needs to keep track of my time more effectively
and I hate the traditional time sheets."
APP: PRO TIMING
Developed by Tech Center UFAL Maceio
Published on February 25th

19. April 9, 2014
PROBLEM #4
"Creating expense reports is painful, so many different pieces all over
the place. I spent so much time scanning receipts, filling up
spreadsheets, entering them on a system and generating reports for
my managers."
APP: EASY REPORTS
Developed by Tech Center USP Sao Paulo
Published on February 25th

20. April 9, 2014
MOBILE DEV
GROUPS IN 14 CITIES

21. April 9, 2014
14 CITIES : 14 MOBILE DEV GROUPS

22. April 9, 2014
14 CITIES : 14 MOBILE DEV GROUPS

23. 24
April 9, 2014
Internal Use Only
Demian Borba
BlackBerry Developer Evangelist
dborba@blackberry.com
OBRIGADO