DESIGNTHINKING
Demian Borba
DesignThinker, Developer Evangelist	

Twitter: @demianborba
ABOUT ME
• Graduated in Industrial Design (CEFET-PR)	

• Graduated in Computer Science (UFAL)	

• Crazy about Design, UX, ...
http://demian.io
BLACKBERRY 10
http://html5test.com
http://phonegapbootcamp.io
https://github.com/demianborba/phonegapbootcampsite
#1
INTRO
#2
#3
#4
#5
#6
www.designthinkingnow.com
TECHNOLOGY R&D
(PRODUCTS, PROCESSES)
INNOVATION

FUNNEL
INNOVATION

MANAGEMENT
PROBLEM

SOLVING
SUGGESTIONS
CONTINUOUS
IMP...
DESIGNTHINKING
END RESULT

V I A B I L I T Y
Capable of becoming actual, useful, practicable
Business

D E S I R A B I L I T Y
The qualit...
TEAM
Science!	

Medicine!	

Engineering!	

Administration!	

Design!	

...
Develop a package capable of creating
an amazing experience for ToNails consumers.
DESIGN CHALLENGE
EMPATHY
OBSERVE
INTERVIEW
EXPERIENCE
CURIOUS	

KID
DEFINE
PROBLEM
DEFINITION
TONS OF INNOVATION
OPPORTUNITIES
PROBLEM
SOLVING
COMPETITIVE
ADVANTAGE
+ =
INNOVATION STARTS AND ENDS W...
[ persona ] needs [ need ]
because [ insight ]
PERSONA + NEED + INSIGHT
emotions
depth
surprise
interview findings
observat...
IDEATE
PROTOTYPE
time spent on a project
costformistakes/changes
PROTOTYPE
fail & learn here
TOO LATE
EXTREME PROTOTYPING
TEST
TEST
• LET PEOPLE USEYOUR PROTOTYPES	

• EXPERIMENTTO FIND BALANCE	

• OBSERVETHE EXPERIENCE (FILM IT)	

• SHORTVIDEO DEMO...
#1
INTRO
#2
#3
#4
#5
#6
www.designthinkingnow.com
OBRIGADO
Demian Borba
DesignThinker, Developer Evangelist	

Twitter: @demianborba
Design Thinking Now - Fits
Design Thinking Now - Fits
Design Thinking Now - Fits
Design Thinking Now - Fits
Design Thinking Now - Fits
Design Thinking Now - Fits
Design Thinking Now - Fits
Design Thinking Now - Fits
Design Thinking Now - Fits
Design Thinking Now - Fits
Design Thinking Now - Fits
Design Thinking Now - Fits
Design Thinking Now - Fits
Design Thinking Now - Fits
Design Thinking Now - Fits
Design Thinking Now - Fits
Design Thinking Now - Fits
Design Thinking Now - Fits
Design Thinking Now - Fits
Design Thinking Now - Fits
Design Thinking Now - Fits
Design Thinking Now - Fits
Design Thinking Now - Fits
Design Thinking Now - Fits
Design Thinking Now - Fits
Design Thinking Now - Fits
Design Thinking Now - Fits
Design Thinking Now - Fits
Design Thinking Now - Fits
Design Thinking Now - Fits
Design Thinking Now - Fits
Design Thinking Now - Fits
Design Thinking Now - Fits
Design Thinking Now - Fits
Design Thinking Now - Fits
Design Thinking Now - Fits
Design Thinking Now - Fits
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Design Thinking Now - Fits

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Apresentação na Faculdade Fits sobre o Design Thinking e o #DesignThinkingNow. Para mais informações, favor acessar http://www.designthinkingnow.com

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Design Thinking Now - Fits

  1. 1. DESIGNTHINKING Demian Borba DesignThinker, Developer Evangelist Twitter: @demianborba
  2. 2. ABOUT ME • Graduated in Industrial Design (CEFET-PR) • Graduated in Computer Science (UFAL) • Crazy about Design, UX, Business andTechnology • Former Instructor at UCSD, Platt College and Art Institute • Working with Interactive Media for over 15 years • Founder of Action Creations, interactive agency in California • Developer Evangelist, 90% #upintheair (Americas+Asia+Europe) • CreatedTech Centers in Universities • Created the project DesignThinking Now
  3. 3. http://demian.io
  4. 4. BLACKBERRY 10 http://html5test.com
  5. 5. http://phonegapbootcamp.io
  6. 6. https://github.com/demianborba/phonegapbootcampsite
  7. 7. #1 INTRO #2 #3 #4 #5 #6 www.designthinkingnow.com
  8. 8. TECHNOLOGY R&D (PRODUCTS, PROCESSES) INNOVATION
 FUNNEL INNOVATION
 MANAGEMENT PROBLEM
 SOLVING SUGGESTIONS CONTINUOUS IMPROVEMENTINNOVATION
  9. 9. DESIGNTHINKING
  10. 10. END RESULT 
V I A B I L I T Y Capable of becoming actual, useful, practicable Business 
D E S I R A B I L I T Y The quality of being desirable Human Values 
F E A S I B I L I T Y The state or degree of being easily or conveniently done Technology
  11. 11. TEAM Science! Medicine! Engineering! Administration! Design! ...
  12. 12. Develop a package capable of creating an amazing experience for ToNails consumers. DESIGN CHALLENGE
  13. 13. EMPATHY
  14. 14. OBSERVE INTERVIEW EXPERIENCE
  15. 15. CURIOUS KID
  16. 16. DEFINE
  17. 17. PROBLEM DEFINITION TONS OF INNOVATION OPPORTUNITIES PROBLEM SOLVING COMPETITIVE ADVANTAGE + = INNOVATION STARTS AND ENDS WITH PEOPLE PoV = user + needs + insight HUMAN CENTERED DESIGN
  18. 18. [ persona ] needs [ need ] because [ insight ] PERSONA + NEED + INSIGHT emotions depth surprise interview findings observations contradictions can be used in the solution FORMULA
  19. 19. IDEATE
  20. 20. PROTOTYPE
  21. 21. time spent on a project costformistakes/changes PROTOTYPE fail & learn here TOO LATE
  22. 22. EXTREME PROTOTYPING
  23. 23. TEST
  24. 24. TEST • LET PEOPLE USEYOUR PROTOTYPES • EXPERIMENTTO FIND BALANCE • OBSERVETHE EXPERIENCE (FILM IT) • SHORTVIDEO DEMOS • CONNECT WITHYOUR USERS ! • DON’T FALL IN LOVE WITH IDEAS
  25. 25. #1 INTRO #2 #3 #4 #5 #6 www.designthinkingnow.com
  26. 26. OBRIGADO Demian Borba DesignThinker, Developer Evangelist Twitter: @demianborba

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