1.
11.21.15
@AdobeUX @demianborba
Product Management
Demian Borba
Product Manager for Project Comet
Adobe, San Francisco
@demianborba

2.
11.21.15
@AdobeUX @demianborba
@demianborba

3.
11.21.15
@AdobeUX @demianborba@thibault_imbert
11.21.15
@AdobeUX

4.
11.21.15
@AdobeUX @demianborba
PM XD ENG

5.
11.21.15
@AdobeUX @demianborba
PM ENG
XD
PM ENG
XD
PM ENG
XD
PM ENG
XD
PM ENG
XD

6.
11.21.15
@AdobeUX @demianborba
PRODUCT MANAGER
RESEARCH
& LEARN
PLAN &
PRIORITIZE
MANAGE
EXECUTION
TEST &
VALIDATE
VISION
& GOALS
CUSTOMER
VALUE
SCOPE,
TIME & COST
PASSION

7.
11.21.15
@AdobeUX @demianborba
Roller coaster
@demianborba
11.21.15

8.
11.21.15
@AdobeUX @demianborba
Tools
EMAIL
MEETINGS
GOOGLE DOCS & WIKIS
PIVOTAL TRACKER
GIT & GITHUB
TWITTER
USERVOICE
LIVE SCRIBE (SMART PEN)
SLACK
TRELLO
KEYNOTE
WUNDERLIST
EVERNOTE
PROJECT COMET

9.
11.21.15
@AdobeUX @demianborba
Empathy
Interview, observe or experience

10.
11.21.15
@demianborba
11.21.15
@AdobeUX

11.
11.21.15
@AdobeUX @demianborba
Data gives you the WHAT,
not the WHY

12.
11.21.15
@AdobeUX @demianborba
Explicit needs
Implicit needs
ALWAYS ASK:
WHY?
@demianborba
11.21.15

13.
11.21.15
@AdobeUX @demianborba
Need finding
NEEDS INSIGHTS
@demianborba
11.21.15
NAME
AGE
TYPE

14.
11.21.15
@AdobeUX @demianborba
What does success look like?

15.
11.21.15
@AdobeUX @demianborba
Instrumentation

16.
11.21.15
@AdobeUX @demianborba
Save time for the “future”

17.
11.21.15
@AdobeUX @demianborba
Diverge
create
options
Converge
choose
options

18.
11.21.15
@AdobeUX @demianborba
Prioritize

19.
10.17.15
@AdobeUX @demianborba@demianborba
11.21.15
@AdobeUX

20.
@demianborba
11.21.15
@AdobeUX

21.
10.17.15
@AdobeUX @demianborba
Maya
@demianborba
11.21.15
@AdobeUX

22.
11.21.15
@AdobeUX @demianborba
Prototype
@demianborba
11.21.15
"A prototype is worth a thousand meetings"

23.
11.21.15
@AdobeUX @demianborba
Test and validate

24.
11.21.15
@AdobeUX @demianborba
Hats of a perfect PM
THE ANTHROPOLOGIST
THE EXPERIMENTER
THE CROSS-POLLINATOR (T)
THE HURDLER
THE COLLABORATOR
THE DIRECTOR
THE EXPERIENCE ARCHITECT
THE SET DESIGNER
THE STORYTELLER
THE CAREGIVERSource: http://www.tenfacesofinnovation.com/tenfaces/index.htm

25.
@demianborba
11.21.15
@AdobeUX

26.
Thank you.
Questions?
Product Manager for Project Comet
Adobe, San Francisco
@demianborba
http://adobe.ly/comet