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11.21.15 @AdobeUX @demianborba Product Management 
 Demian Borba
 Product Manager for Project Comet Adobe, San Francisco @...
11.21.15 @AdobeUX @demianborba @demianborba
11.21.15 @AdobeUX @demianborba@thibault_imbert 11.21.15 @AdobeUX
11.21.15 @AdobeUX @demianborba PM XD ENG
11.21.15 @AdobeUX @demianborba PM ENG XD PM ENG XD PM ENG XD PM ENG XD PM ENG XD
11.21.15 @AdobeUX @demianborba PRODUCT MANAGER RESEARCH & LEARN PLAN & PRIORITIZE MANAGE
 EXECUTION TEST & VALIDATE VISION...
11.21.15 @AdobeUX @demianborba Roller coaster @demianborba 11.21.15
11.21.15 @AdobeUX @demianborba Tools EMAIL MEETINGS GOOGLE DOCS & WIKIS PIVOTAL TRACKER GIT & GITHUB TWITTER USERVOICE LIV...
11.21.15 @AdobeUX @demianborba Empathy Interview, observe or experience
11.21.15 @demianborba 11.21.15 @AdobeUX
11.21.15 @AdobeUX @demianborba Data gives you the WHAT, not the WHY
11.21.15 @AdobeUX @demianborba Explicit needs
 Implicit needs ALWAYS ASK: WHY? @demianborba 11.21.15
11.21.15 @AdobeUX @demianborba Need finding NEEDS INSIGHTS @demianborba 11.21.15 NAME AGE TYPE
11.21.15 @AdobeUX @demianborba What does success look like?
11.21.15 @AdobeUX @demianborba Instrumentation
11.21.15 @AdobeUX @demianborba Save time for the “future”
11.21.15 @AdobeUX @demianborba Diverge create options Converge choose options
11.21.15 @AdobeUX @demianborba Prioritize
10.17.15 @AdobeUX @demianborba@demianborba 11.21.15 @AdobeUX
@demianborba 11.21.15 @AdobeUX
10.17.15 @AdobeUX @demianborba Maya @demianborba 11.21.15 @AdobeUX
11.21.15 @AdobeUX @demianborba Prototype @demianborba 11.21.15 "A prototype is worth a thousand meetings"
11.21.15 @AdobeUX @demianborba Test and validate
11.21.15 @AdobeUX @demianborba Hats of a perfect PM THE ANTHROPOLOGIST THE EXPERIMENTER THE CROSS-POLLINATOR (T) THE HURDL...
@demianborba 11.21.15 @AdobeUX
Thank you. Questions? 
 Product Manager for Project Comet Adobe, San Francisco @demianborba http://adobe.ly/comet
Product Management
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Product Management

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Talk delivered in Los Angeles at the UXPALA event in November 2015.

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Product Management

  1. 1. 11.21.15 @AdobeUX @demianborba Product Management 
 Demian Borba
 Product Manager for Project Comet Adobe, San Francisco @demianborba
  2. 2. 11.21.15 @AdobeUX @demianborba @demianborba
  3. 3. 11.21.15 @AdobeUX @demianborba@thibault_imbert 11.21.15 @AdobeUX
  4. 4. 11.21.15 @AdobeUX @demianborba PM XD ENG
  5. 5. 11.21.15 @AdobeUX @demianborba PM ENG XD PM ENG XD PM ENG XD PM ENG XD PM ENG XD
  6. 6. 11.21.15 @AdobeUX @demianborba PRODUCT MANAGER RESEARCH & LEARN PLAN & PRIORITIZE MANAGE
 EXECUTION TEST & VALIDATE VISION & GOALS CUSTOMER VALUE SCOPE, TIME & COST PASSION
  7. 7. 11.21.15 @AdobeUX @demianborba Roller coaster @demianborba 11.21.15
  8. 8. 11.21.15 @AdobeUX @demianborba Tools EMAIL MEETINGS GOOGLE DOCS & WIKIS PIVOTAL TRACKER GIT & GITHUB TWITTER USERVOICE LIVE SCRIBE (SMART PEN) SLACK TRELLO KEYNOTE WUNDERLIST EVERNOTE PROJECT COMET
  9. 9. 11.21.15 @AdobeUX @demianborba Empathy Interview, observe or experience
  10. 10. 11.21.15 @demianborba 11.21.15 @AdobeUX
  11. 11. 11.21.15 @AdobeUX @demianborba Data gives you the WHAT, not the WHY
  12. 12. 11.21.15 @AdobeUX @demianborba Explicit needs
 Implicit needs ALWAYS ASK: WHY? @demianborba 11.21.15
  13. 13. 11.21.15 @AdobeUX @demianborba Need finding NEEDS INSIGHTS @demianborba 11.21.15 NAME AGE TYPE
  14. 14. 11.21.15 @AdobeUX @demianborba What does success look like?
  15. 15. 11.21.15 @AdobeUX @demianborba Instrumentation
  16. 16. 11.21.15 @AdobeUX @demianborba Save time for the “future”
  17. 17. 11.21.15 @AdobeUX @demianborba Diverge create options Converge choose options
  18. 18. 11.21.15 @AdobeUX @demianborba Prioritize
  19. 19. 10.17.15 @AdobeUX @demianborba@demianborba 11.21.15 @AdobeUX
  20. 20. @demianborba 11.21.15 @AdobeUX
  21. 21. 10.17.15 @AdobeUX @demianborba Maya @demianborba 11.21.15 @AdobeUX
  22. 22. 11.21.15 @AdobeUX @demianborba Prototype @demianborba 11.21.15 "A prototype is worth a thousand meetings"
  23. 23. 11.21.15 @AdobeUX @demianborba Test and validate
  24. 24. 11.21.15 @AdobeUX @demianborba Hats of a perfect PM THE ANTHROPOLOGIST THE EXPERIMENTER THE CROSS-POLLINATOR (T) THE HURDLER THE COLLABORATOR THE DIRECTOR THE EXPERIENCE ARCHITECT THE SET DESIGNER
 THE STORYTELLER THE CAREGIVERSource: http://www.tenfacesofinnovation.com/tenfaces/index.htm
  25. 25. @demianborba 11.21.15 @AdobeUX
  26. 26. Thank you. Questions? 
 Product Manager for Project Comet Adobe, San Francisco @demianborba http://adobe.ly/comet

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