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Fintech Belgium Summit 2017 - Societal Impact - Anais Digital by Reynald Lemaire.

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The Power of Human Centric Design by Reynald Lemaire.

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Fintech Belgium Summit 2017 - Societal Impact - Anais Digital by Reynald Lemaire.

  1. 1. THE P OWER OF HUM A N C EN TR I C D ES I GN A structured approach to successful and adopted products driving societal change FINTECH SUMMIT DEC 2017
  2. 2. N I C E T O M E E T Y O U ! REYNALD LEMAIRE CE O of ANAIS Digital Digital Expert, passionate about technology & digital innovation. In charge of meaningful product development. “Life is too short to build products nobody wants”
  3. 3. WE CONCEIVE , VALIDATE, BUILD & IMPROVE DI GI TAL PR ODUCTS D I G I T A L I N N O V A T I O N UX DIGITAL PRODUCTS ADOPTED BY END USERS DEV SCALABLE PRODUCTS THAT WORK ux-research & design certifying cusrusShare ! Scientific approach 50 years of cumulated experience Latest digital technologies
  4. 4. U S E F U L R E F E R E N C E S F I N A N C I A L S E C TO R M O B I L E D I G I T A L P L A T F O R M SM O B I L E D I G I T A L P L A T F O R M S
  5. 5. B L O C K C H A I N A I ( F I N T E C H ) T E C H N O L O G I E S R O B O T S I O T V R M O B I L E A P P S … E N D - U S E R A D O P T I O N M E A N I N G F U L P R O D U C T S Bring opportunities Bring sense and value for users P R O D U C T D E S I G N Corporate centric H U M A N C E N T R I C D E S I G N I S A N A C C E L E R A T O R O F S U C C E S S F U L P R O D U C T D E S I G N P R O C E S S User centric
  6. 6. Bring sense and value for users Corporate centric H U M A N C E N T R I C D E S I G N I S A N A C C E L E R A T O R O F S U C C E S S F U L P R O D U C T D E S I G N P R O C E S S User centric product design approach 1. A LIGN & VA LIDATE USERS NEEDS 2. CONCEIVE WI TH YOUR USERS 3. VA LI DATE & I TERATE 4. BUI LD 5. I MPROVE (STA RT SM ALL…) LEAN ! Build MeasureLEARN
  7. 7. S C I E N T I F I C V A L I D A T I O N = > ( U X ) D A T A D R I V E N D E C I S I O N S 2 0 ’ h e a t m a p B E F O R E A F T E R D I A G N O S T I C : I N T E R V I E W S Exemple de livrable interviews: Mesure de émotions par le rythme cardiaque Utilisateur1 Utilisateur2 Utilisateur3 Recherche ne fonctionne pas Formulaire rapidement complété Formulaire efficace Erreur Attente Difficultés dans le formulaire
  8. 8. INVESTING IN UX OPTIMISATION BRINGS VALUE ! UX I M PR OVE MENT PR OJE CTS R E S ULTS I MPACT S TATI S TI CS : o Sales/conversion rate +100% o Traffic/user Account +150% o User performance/productivity +161% o Specific functions usage +202% Nielsen
  9. 9. USER EXPERIENCE IS 60% HEDONIC P R A G M A T I C H E D O N I C
  10. 10. USER EXPERIENCE IS 60% HEDONIC In order to be successful, we must address both sides. No exception ! P R A G M A T I C H E D O N I C
  11. 11. C O M P E T I T I O N I S H A R D . Y O U M U S T O F F E R P R O D U C T S W I T H P E R S U A S I V E U X ! Successful products today must be more than simply useful, accessible, they must motivate, engage, bring sense & happiness Brangier et al. (2015)
  12. 12. • Competition & the raise of user’s UX expectation => product will be more hedonic … • New technologies bring new disruptive paradigms S O C I E T AL I M P AC T ? S O C I E T A L I M P A C T 1°/ a higher pace of changes & disruptions in usages with more focus on the user & his wellness (also social)! 2°/ more meaningful products 12M donations… …
  13. 13. Don’t bet on UX GURU’s; Follow a structured product design approach: guaranteed results ! Go for it : no waste! LEAN UX & AGILE APPROACH – SCIENTIFIC METHODS – HUMAN CENTRIC DESIGN LEARN 4. Improve digital projectadoption 1. Align FACE THE CHALLENGE project with market needs We capture user needs and relate them to business objectives We conceive a solution responding to user needs and validate it We measure user behavior & increase results BUILD STRONGLY LEAN & AGILE DEVELOPMENT 3. Build digital projects thatwork We create the most ambitious, reliable and effective project 2. Conceive BE END USERS CENTRIC solution users will adopt We conceive a solution responding to user needs and validate it
  14. 14. NOUS AUDITONS, CONCEVONS, DÉVELOPPONS ET AMÉLIORONS VOS PROJETS DIGITAUX. Reynald LEMAIRE reynald.lemaire@anais.digital +32 496 57 84 76

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