CS377T Behavior Design for Better Health: Walking Patterns & Starfishing

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Homework 2 for BJ Fogg's 2012 class 'Behavior Design for Better Health.'

Rapid Interviews for Walking patterns
Starfishing how to skateboard at a decent level via behavior design

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CS377T Behavior Design for Better Health: Walking Patterns & Starfishing

  1. 1. David Ngo Behavior Design: Patterns to Walking 30+ mins & Starfishing to Skateboard CS377T Homework 2: Interview 3 people who regularly walk 30+min total -- find insights Starfish 6 legs to a target behavior link to syllabus CS377T is BJ Fogg’s 2012 course on Behavior Design for Better HealthTuesday, October 9, 12
  2. 2. Walking 30+ min: Informal interviews from four people to rapidly find patterns Maya Chris Current stage: Current stage: 30+ min to class, personal time, etc. 2-3 miles regularly in the morning Tejas Athena Current stage: Current stage: 50+ min during lunch hour 30+ minutes at nearby park *pictures are not representative of the person (I forgot to ask permission of interviewees if I could use their picture...) Here are the patterns that I found...Tuesday, October 9, 12
  3. 3. Walking Patterns: Started Off Social: “I Started walking with my family as a kid.” “It was my wife who pushed me to start; [also,] she joined me when we first started.” Maya Tejas Athena “I started walking in secondary school with friends.” Crystal Clear Context: “We always lived near a park.” (high ability to create a habit) “There’s a small park near the house where everyone jogs or walks around the park” Maya Athena (high ability + social norm/proof of people always walking/exercising in park) “Since I’m Already Outside”: “Couldn’t get my butt out for a walk, but I liked my sugar free Red Bull...So I stopped buying Red Bull in cases; this forced me to walk 2 blocks to 7-11 for my red bull first thing in the morning. And while I was out, I ended up walking 2-3 miles “since I’m already Chris outside.” *pictures are not representative of the personTuesday, October 9, 12
  4. 4. Walking Patterns: Started Off Social: take away: starting off with family & friends seems to work. (social proof, support, and spending time with people you enjoy) Crystal Clear Context: take away: having a designated location (i.e., park) seems to work. (high ability (no need to think of where), same context/cues) bonus: choosing designated location + social proof (park where it’s common to see others walking) “Since I’m Already Outside”: take away: making it harder to get what you crave (i.e., redbull). (decreases ability to get what you crave, make target habit (walking) the only way to get there, positive reinforcement (reward for walking once you get redbull)Tuesday, October 9, 12
  5. 5. Starfishing: how I’m going to learn to skateboard at a decent levelTuesday, October 9, 12
  6. 6. Walking Patterns: We’re trying to find universal patterns to design the habit of walking 30min+ Starfishing: It’s a systematic way of creating different trials to find what part of the behavior chain works. I chose skateboarding because it’s a goal that I’ve always wanted to achieve. link to syllabus CS377T is BJ Fogg’s 2012 course on Behavior Design for Better HealthTuesday, October 9, 12

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