Simplicity, flexibility and cost-savings are but a few of the virtues driving the rapid growth of software-defined storage (SDS) offerings. Hear how Dell’s broad x86 server portfolio enables us to deliver the most extensive range of SDS offerings in the industry—from hyper-converged appliances to software-only options to open-source solutions—helping organizations of all sizes find a storage solution that best meets their needs and objectives.

1. MT1: Accelerating business through next
generation storage
Alan Atkinson, General Manager, Dell Storage Solutions

2. New apps drive need for new architectures
But no one size fits all
Mobile
Virtualization
Core apps
Big data
Cloud/XaaS
14
23
2013 2017
% Revenue
Software
Defined
Infrastructure
Traditional
Infrastructure

3. $0
$5
$10
$15
$20
$25
$30
$35
$40
$45
2011 2012 2013 2014 2015 2016
Performance-
optimized
Cost-
optimized
$$$BStorageRevenue
I/O intensive
(Flash)
Enterprise Storage Revenue*
Flash offers opportunity to accelerate
demanding apps with lower TCO
General purpose arrays with spinning
drives decline in significance
Growth fueled by rise of compute-
centric & Software Defined Everything
New architectures impact storage trends

4. Dell Storage strategy: anticipated trends
Converge to Single
Stack Architecture
Converge to Single
Stack Architecture
Accelerate Flash
Leadership
Accelerate Flash
Leadership
Build on Software
Defined Storage
momentum
Build on Software
Defined Storage
momentum
• Deliver common architecture
from entry to enterprise
• Accelerate Innovation via single
stack
• Industry-leading Total Cost of
Ownership
• Drive industry adoption
with lowest $/GB
• Flexible architecture
combines performance
with capacity
• Future ready flash design
accommodates new
technology
• Industry’s broadest portfolio of
SDS solutions
• Hardened and functional SDS
solutions running
• Runs on optimized hardware
with Tier 1 global service and
support

5. SC Series: intelligent storage foundation

6. Next gen Dell Storage sets a higher standard

7. Dell leads the market in Flash $/GB today and will
expand our lead with introduction of dedupe
Dell SC Series Flash Advantage Raw $/GB
For comparison: 600G 15K HDD $1.6
WI SSD (SLC) $11.3
Premium RI SSD (MLC) $2.1
Mainstream RI (TLC) $1.5
With data reduction
With data compression & dedupe
Mainstream RI (TLC) $1.4
$0.67
$0.34
vs other vendors at $1.8-$2.8/GB
Today
Dell’s SC Series architecture
delivers the lowest $/GB in the
industry
Leveraging active data
compression delivers 2.25:1
reduction

Tomorrow
Dell’s will continue to lead in $/GB
with the SCOS 7.0 release:
Data Reduction – 5:1
Thin Provisioning – 9:1

8. SSD capacity shipped in
hybrid arrays, 1H14
Dell hybrid shipments now
2x NetApp, 6x HP, 10x Nimble
Trajectory – SSDs capacity in hybrid arrays (TBs)
Dell year-over-year growth: 115%
On track to be leader in capacity shipped

9. Dell provides fast, assured paths to SDDC your way
Open systems
Compute
Dell PowerEdge servers
Storage
Dell Storage +
Dell PowerEdge servers
Networking
Dell Open Networking
Open systems
Open standards
interfaces
Integration with
container
frameworks
Management
Active System Manager
Software-defined
data center
Open source
Enterprise IT services
Workloads/applications
Easeof
deployment
Simplicity of
management
Best-of-breed
platforms Reference
architectures
Engineered
solutions
Dell Blueprints
Dell Blueprints, including
• Virtualization
• Cloud-client computing/virtual desktop
infrastructure
Dell SDS solutions
Dell SDN solutions
Dell OpenStack reference architecture
Engineered solutions, including
hyper-converged
• Dell VMware EVO:RAIL
• Dell VSAN-Ready Nodes
• Microsoft Cloud Platform System
powered by Dell
• XC Series powered by Nutanix
Multiple flexible ways to
integrate new capabilities

10. Dell software defined advantages
Dell value-add
• End to end solutions and reference architectures for enterprise workloads
• R&D collaboration across divisions increases performance and maximize uptime.
• Improved system management by driving SW changes in partner’s stack
• API-based provisioning, monitoring, management and recovery
• Global supply chain management improves product availability and quality assurance.
Choice: Broad portfolio of enterprise class infrastructure
Innovation: Optimized hardware and monitoring
Reliability and assurance: Global services and support

11. Dell
offering
Dell XC Series
Powered by
Nutanix SW
Dell’s VSAN Ready
Nodes and
EVO:RAIL
Validate Dell HW
+ MS Storage
Spaces
Validated Dell
HW
+ Nexenta SW
PowerEdge +
RedHat Inktank
Ceph +
Openstack
Dell Scality
Reference
Configurations
Value
prop
Hyper
converged;
Fast time to
value;
Hyper converged;
Easy management
for VMware
administrators
OS included
feature for
familiar
management for
Windows admins
Highly flexible
storage built on
opensource ZFS
Opensource
technology with
Openstack ties
Flexible and cost
effective for
large virtualized
and file
workloads
Primary
use case
High
performance VDI
linear scalability
SMB storage for
VMware
Scale out storage
for Microsoft
Cloud
Cheap and deep
file storage
Advanced private
cloud
Archive, large-
scale backup
• Industry-leading technologies • End to end system architectures
• Workload targeted solutions • Global services and support
The most complete SDS portfolio in the industry

12. Improve performance and get simple,
precise scalability for virtualized workloads.
XC Series Appliance Powered by Nutanix
Virtual desktop infrastructure, private cloud, database and virtualized applications
$
Costs
27% less
per virtual
desktop
Deploy
6x faster
per virtual
desktop
Featuring
North America’s
#1 x86 server
platform
• Add virtual desktops to an existing XC Series
cluster in less than a minute.
• Linear, bite-size scalability—No more under- or
over-provisioning
• Simplicity—Easy to implement and use, one admin
• Flexibility—Hypervisor-agnostic
1 2
3
Up to 53% less
power and
69% less
datacenter
space*

13. A flexible software-defined foundation for the future
 Integrated
Built on open standards, making it easier to
quickly adapt to changing needs
 Modular
Cost-effectively scales up, down, or out as
workloads and budgets dictate
 Automated
Simplifies IT operations and service delivery
Best-of-breed
systems
System of
systems
Server-centric,
software-defined
systems
IT evolution Future-Ready IT design tenets
Hardware-accelerated | Software-based | Workload-centric

14. Accelerate business, your way.
Start
today
Schedule an enterprise IT
consultation to learn how
Dell future ready solutions
can move your business
forward.
For more information, please visit
Dell.com/FutureReady

15. Thanks!