When we think about play, we often imagine a child’s world of toys and games, but who says that play has to be confined to our childhoods? With 20 years of experience researching play and bringing over 200 physical and digital toys to market, IDEO’s Toy Lab has come to realize that the opposite of play isn’t work, but boredom. Michelle explains how IDEO’s Design for Play team sees play and its potential to bring delight and engagement not only to the youngest customers, but also to people of all ages, through products and experiences that live beyond the toy aisle. Michelle Lee, IDEO Toy Lab http://delight.us/conference

1. Design for Play
Bringing Play Beyond Toys & Games
Michelle Lee, IDEO
Delight Conference, September 27, 2016

3. Play is Engagement

4. Creativity Exploration Confidence
Risk-taking Social Empathy

5. Principles of Play
Prompt
Empowerment
Progress & Reward
Surprise

6. Prompt
An invitation

10. Empowerment
An active role to play

13. Progress & Reward
Feedback & satisfaction

17. Surprise
Keeping it fresh

20. Prompt Empowerment Progress
& Reward
Surprise

21. What will you do
with the power of PLAY?

22. March 2016
Thank You!
michelle@ideo.com