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Design for Play
Bringing Play Beyond Toys & Games
Michelle Lee, IDEO
Delight Conference, September 27, 2016
Play is Engagement
Creativity Exploration Confidence
Risk-taking Social Empathy
Principles of Play
Prompt
Empowerment
Progress & Reward
Surprise
Prompt
An invitation
Empowerment
An active role to play
Progress & Reward
Feedback & satisfaction
Surprise
Keeping it fresh
Prompt Empowerment Progress
& Reward
Surprise
What will you do
with the power of PLAY?
March 2016
Thank You!
michelle@ideo.com
Delight 2016 | Bringing Play Beyond Toys & Games — Michelle Lee
Delight 2016 | Bringing Play Beyond Toys & Games — Michelle Lee
Delight 2016 | Bringing Play Beyond Toys & Games — Michelle Lee
Delight 2016 | Bringing Play Beyond Toys & Games — Michelle Lee
Delight 2016 | Bringing Play Beyond Toys & Games — Michelle Lee
Delight 2016 | Bringing Play Beyond Toys & Games — Michelle Lee
Delight 2016 | Bringing Play Beyond Toys & Games — Michelle Lee
Delight 2016 | Bringing Play Beyond Toys & Games — Michelle Lee
Delight 2016 | Bringing Play Beyond Toys & Games — Michelle Lee
Delight 2016 | Bringing Play Beyond Toys & Games — Michelle Lee
Delight 2016 | Bringing Play Beyond Toys & Games — Michelle Lee
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Delight 2016 | Bringing Play Beyond Toys & Games — Michelle Lee

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When we think about play, we often imagine a child’s world of toys and games, but who says that play has to be confined to our childhoods? With 20 years of experience researching play and bringing over 200 physical and digital toys to market, IDEO’s Toy Lab has come to realize that the opposite of play isn’t work, but boredom. Michelle explains how IDEO’s Design for Play team sees play and its potential to bring delight and engagement not only to the youngest customers, but also to people of all ages, through products and experiences that live beyond the toy aisle.

Michelle Lee, IDEO Toy Lab

http://delight.us/conference

Published in: Design
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Delight 2016 | Bringing Play Beyond Toys & Games — Michelle Lee

  1. 1. Design for Play Bringing Play Beyond Toys & Games Michelle Lee, IDEO Delight Conference, September 27, 2016
  2. 2. Play is Engagement
  3. 3. Creativity Exploration Confidence Risk-taking Social Empathy
  4. 4. Principles of Play Prompt Empowerment Progress & Reward Surprise
  5. 5. Prompt An invitation
  6. 6. Empowerment An active role to play
  7. 7. Progress & Reward Feedback & satisfaction
  8. 8. Surprise Keeping it fresh
  9. 9. Prompt Empowerment Progress & Reward Surprise
  10. 10. What will you do with the power of PLAY?
  11. 11. March 2016 Thank You! michelle@ideo.com

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