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From Empathy
to Insight:a path.
Tom Bennett,
Experience Strategist
Connective DX
We grew up
rational.
Emotionsand
empathy were
a curiosity.
Research	is	
often	
understood	as	
numbers	and	
surveys
Where is the
intuition?
Dave	Gray	– Liminal	Thinking
• Views	of	Indiana
• Views	of	Indiana
Live	
responsibly
Discover	and	
plan	for	
God’s	purpose
Prepare	for	
the	future
Give	
generously
Stewardship
• Shareabundancewithothers
• Investinsocially responsibleways
• Manyhandsmakelightwork
• Communitygives powert...
Stewardshipasks us to
do something far more
difficultthan giving our
money away.
It is a calling to share our
time and our...
Engage with
a varied, national
audience.
Interviews
Iterative
discovery
Sense
making
Some	people	feel	lost.
When	we	were	younger	we	thought	we’d	have	our	lives	figured	out.
Something	 is	making	it	harder
I	s...
People feel lost.
“I stilldon’t have the
sense of being a true
grownup.I don’tknow
what factors are in it.”
“When we were younger
we thought we’d have
our lives figured out.
Something is making it
harder.”
“I knowI should
think aboutthe future.
I don’tknowthe right
questionsto ask.”
Considered	[tuition	loans]	it	
before	the	choice,	and	based	on
the	path	I	wanted,	based	on	
future	income,	it	was	worth	it...
“How can I save for
retirement? I am
qualified, but I can’t
afford my dream.”
Plain-ness
drives a search
for beauty.
Mennonitestalk
about money the
way they talk about
sex: save it for
someone you love.
Kenlyn &Wilmer
“Once we have enough,
it’s time to give to others.”
“Generosity can go
beyond money.”
“Parents & children
create a cycle of giving.”
“How are you doing,Tom?”
&
https://www.mennolink.org/doc/cof/art.21.html
As stewards of God's earth, we are calledto care for
the earth and to bring ...
Maria Dennis Glenn
Did I fall in head first?
Ask for insight.
Reflect &
be present.
Hold loosely
to your goals.
Allowan
intuitiveframe.
Be transformed.
Thanks
Delight 2016 | Research for Delight: Empathy & Vulnerability — Tom Bennett
Delight 2016 | Research for Delight: Empathy & Vulnerability — Tom Bennett
Delight 2016 | Research for Delight: Empathy & Vulnerability — Tom Bennett
Delight 2016 | Research for Delight: Empathy & Vulnerability — Tom Bennett
Delight 2016 | Research for Delight: Empathy & Vulnerability — Tom Bennett
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Delight 2016 | Research for Delight: Empathy & Vulnerability — Tom Bennett

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As a faith-based financial services institution, Everence, at first glance, seems like an odd digital strategy mission for a Pacific Northwest agency guy. Thinking Mennonites were the guys that shun electricity and use horses and buggies, I came in with my own assumptions, and perhaps some bias about where a digital strategy might even fit. But in the act of doing qualitative research, I found a personal truth even more surprising and transformative. By seeking to define stewardship (a core belief and pillar of the Everence mission), I recalibrated a belief system and found myself personally moved by the work. I made friends, and I found an internal logic more compelling than I had anticipated. I was willing to offer vulnerability for its benefits: understanding and empathy.

Presented at Delight 2016 by Tom Bennett, Connective DX
http://delight.us/conference

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Delight 2016 | Research for Delight: Empathy & Vulnerability — Tom Bennett

  1. 1. From Empathy to Insight:a path. Tom Bennett, Experience Strategist Connective DX
  2. 2. We grew up rational.
  3. 3. Emotionsand empathy were a curiosity.
  4. 4. Research is often understood as numbers and surveys
  5. 5. Where is the intuition?
  6. 6. Dave Gray – Liminal Thinking
  7. 7. • Views of Indiana
  8. 8. • Views of Indiana
  9. 9. Live responsibly Discover and plan for God’s purpose Prepare for the future Give generously
  10. 10. Stewardship • Shareabundancewithothers • Investinsocially responsibleways • Manyhandsmakelightwork • Communitygives powertolivedifferently
  11. 11. Stewardshipasks us to do something far more difficultthan giving our money away. It is a calling to share our time and our abilities and expand our relationships through neighborliness.
  12. 12. Engage with a varied, national audience.
  13. 13. Interviews
  14. 14. Iterative discovery
  15. 15. Sense making
  16. 16. Some people feel lost. When we were younger we thought we’d have our lives figured out. Something is making it harder I still don’t have the sense of being a true grownup. I don’t know what factors are in it. Not meeting expectations. I have other things to deal with. I feel like retirement is a long way away. I don’t see a job on the horizon through education.
  17. 17. People feel lost.
  18. 18. “I stilldon’t have the sense of being a true grownup.I don’tknow what factors are in it.”
  19. 19. “When we were younger we thought we’d have our lives figured out. Something is making it harder.”
  20. 20. “I knowI should think aboutthe future. I don’tknowthe right questionsto ask.”
  21. 21. Considered [tuition loans] it before the choice, and based on the path I wanted, based on future income, it was worth it t make the investment. Debt does feel overwhelming. How can I save for retirement when there is loan interest? It is a hole to dig out of. Life decisions limit choices.
  22. 22. “How can I save for retirement? I am qualified, but I can’t afford my dream.”
  23. 23. Plain-ness drives a search for beauty.
  24. 24. Mennonitestalk about money the way they talk about sex: save it for someone you love.
  25. 25. Kenlyn &Wilmer
  26. 26. “Once we have enough, it’s time to give to others.”
  27. 27. “Generosity can go beyond money.”
  28. 28. “Parents & children create a cycle of giving.”
  29. 29. “How are you doing,Tom?”
  30. 30. &
  31. 31. https://www.mennolink.org/doc/cof/art.21.html As stewards of God's earth, we are calledto care for the earth and to bring rest and renewal to the land and everything that lives on it. As stewards of money and possessions, we are to live simply, practicemutual aid within the church, uphold economic justice, and give generously and cheerfully. As persons dependent on God's providence, we are not to be anxious about the necessitiesof life, but to seek first the kingdom of God. We cannot be true servants of God and let our lives be ruled by desire for wealth.
  32. 32. Maria Dennis Glenn
  33. 33. Did I fall in head first?
  34. 34. Ask for insight.
  35. 35. Reflect & be present.
  36. 36. Hold loosely to your goals.
  37. 37. Allowan intuitiveframe.
  38. 38. Be transformed.
  39. 39. Thanks

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