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As a faith-based financial services institution, Everence, at first glance, seems like an odd digital strategy mission for a Pacific Northwest agency guy. Thinking Mennonites were the guys that shun electricity and use horses and buggies, I came in with my own assumptions, and perhaps some bias about where a digital strategy might even fit. But in the act of doing qualitative research, I found a personal truth even more surprising and transformative. By seeking to define stewardship (a core belief and pillar of the Everence mission), I recalibrated a belief system and found myself personally moved by the work. I made friends, and I found an internal logic more compelling than I had anticipated. I was willing to offer vulnerability for its benefits: understanding and empathy.
Presented at Delight 2016 by Tom Bennett, Connective DX