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Software gives marketers a greatly expanded creative palette to design memorable customer experience masterpieces — and the leverage to reach a much broader and more engaged audience with them. The secret to success, however, is not in the technology itself — but rather adapting marketing management to this new software-powered environment. In this presentation, marketing technologist Scott Brinker, author of the new book Hacking Marketing, will show you how to: recognize the parallels between software development and modern marketing; adapt agile software development management methods to "agile marketing"; and design marketing programs, systems, and organizations to embrace change.
Presented at Delight 2016 by Scott Brinker, Chief MarTec