NEXT PRACTICES: THE PARADIGM
SHIFT IN DONOR RELATIONS
Lynne M. Wester
@donorguru
Donor Relations
Stewardship and
Impact reporting
Acknowledgment Recognition Engagement
Retention
Growth Influence
Nondonors
Too Much Looks Like Everything Else
Why Not?
Creativity + Implementation =
Innovation
“The Bad Clip Art Slide”
We innovate not for the sake of
being different but because it
challenges us to move forward and
shed the old guards of th...
FAILURE
• For every failure we had we had spreadsheets
that looked awesome.
• “ If anything goes bad then I did it. If any...
Who Are You?
Decision Time
WE NEED:
• More imaginative and courageous
communications
• All we need to do is to write
brilliantly, package it superbly...
12
Theory
In Practice at
It’s not about You!
Making Print Magical
16
The Power of Storytelling
WE MUST NOT:
Avoid… ODWGS
Avoid…
Be Brilliant!
INSTEAD:
Changing the Face of Communication
THANK YOU!
• Lynne M. Wester
• @donorguru
• Friend Me!
• Connect with me!
• www.donorrelationsguru.com
• wester@yu.edu
2013 wpg paradigm
2013 wpg paradigm
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2013 wpg paradigm

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  • A drunken stranger who comes up to you in the street and rambles on at you, you just want him to get out of the way as soon as possible.
  • http://www.youtube.com/watch?v=L_L1044MHHA
  • 2013 wpg paradigm

    1. 1. NEXT PRACTICES: THE PARADIGM SHIFT IN DONOR RELATIONS Lynne M. Wester @donorguru
    2. 2. Donor Relations Stewardship and Impact reporting Acknowledgment Recognition Engagement Retention Growth Influence Nondonors
    3. 3. Too Much Looks Like Everything Else
    4. 4. Why Not?
    5. 5. Creativity + Implementation = Innovation “The Bad Clip Art Slide”
    6. 6. We innovate not for the sake of being different but because it challenges us to move forward and shed the old guards of the past while challenging conventional wisdom.
    7. 7. FAILURE • For every failure we had we had spreadsheets that looked awesome. • “ If anything goes bad then I did it. If anything goes semi-good then we did it. If anything goes real good then you did it.” – Bear Bryant
    8. 8. Who Are You?
    9. 9. Decision Time
    10. 10. WE NEED: • More imaginative and courageous communications • All we need to do is to write brilliantly, package it superbly, and to present it in a way that will captivate, thrill and inspire
    11. 11. 12 Theory
    12. 12. In Practice at
    13. 13. It’s not about You!
    14. 14. Making Print Magical 16
    15. 15. The Power of Storytelling
    16. 16. WE MUST NOT:
    17. 17. Avoid… ODWGS
    18. 18. Avoid…
    19. 19. Be Brilliant!
    20. 20. INSTEAD:
    21. 21. Changing the Face of Communication
    22. 22. THANK YOU! • Lynne M. Wester • @donorguru • Friend Me! • Connect with me! • www.donorrelationsguru.com • wester@yu.edu

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