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 Grad Students
 Master Students
 They don´t know what they want to do
 They want to look for a better paying job
than the previous one they had
 They want to start their own business
 They want to continue at the same job they
are now part-time but looking for a full-time
contract.
 They will work at their family business.
 Studying their degree
 Studying a masters degree
 Taking continuous education courses
 Thinking of starting their own business
 Working in a part-time job while studying
degree
 Looking for a job
 Salaries are still low in the region compared to
other states in Mexico.
 There are many opportunities to start new
businesses because of demand but there are
many obstacles to get financial help to do so.
 They want to stay and live in the same region for
security reasons.
 School does not prepare them completely when
it comes to just the degree but extracurricular
activities do.
 Mexico is a good place to do business, regional
growth forecast.
 Those who will work in family business do not feel
concerned.
 Those who have not idea what they want do not feel
pressured until year is almost over.
 Those who have an entrepreneurial idea in mind feel they
need to succeed in their attempt.
 Those who are studying a master feel it will give them
better working opportunities.
 They all feel happy to live in this city.
 They feel just the normal amount of fear to the new
challenge.
 They do not feel frustrated.
 Those who have a part-time job feel they just have to
continue with what they have been doing.
 Working in a private university transition from
school to work is a bit different.
 Students have the normal fear of change still
have different ideas of what they will do.
 People who study and work are more concerned
once they finish to get a better salary.
 When it comes to family business many students
know what they will do once they finish school.
 There is an entrpreneurs need in the region.
Empathize and define

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Empathize and define

  • 1.  Grad Students  Master Students
  • 2.  They don´t know what they want to do  They want to look for a better paying job than the previous one they had  They want to start their own business  They want to continue at the same job they are now part-time but looking for a full-time contract.  They will work at their family business.
  • 3.  Studying their degree  Studying a masters degree  Taking continuous education courses  Thinking of starting their own business  Working in a part-time job while studying degree  Looking for a job
  • 4.  Salaries are still low in the region compared to other states in Mexico.  There are many opportunities to start new businesses because of demand but there are many obstacles to get financial help to do so.  They want to stay and live in the same region for security reasons.  School does not prepare them completely when it comes to just the degree but extracurricular activities do.  Mexico is a good place to do business, regional growth forecast.
  • 5.  Those who will work in family business do not feel concerned.  Those who have not idea what they want do not feel pressured until year is almost over.  Those who have an entrepreneurial idea in mind feel they need to succeed in their attempt.  Those who are studying a master feel it will give them better working opportunities.  They all feel happy to live in this city.  They feel just the normal amount of fear to the new challenge.  They do not feel frustrated.  Those who have a part-time job feel they just have to continue with what they have been doing.
  • 6.  Working in a private university transition from school to work is a bit different.  Students have the normal fear of change still have different ideas of what they will do.  People who study and work are more concerned once they finish to get a better salary.  When it comes to family business many students know what they will do once they finish school.  There is an entrpreneurs need in the region.