1. Hebat-Allah Yehia Mourad
Address: Y Garden Compound - Doha
Mobile: +974 7026 8028 Email: hebamourad1811@hotmail.com
Background
Having spent almost 8 years at the Nielsen Company I had the opportunity to grow in a challenging
marketing research industry, servicing telecommunication companies and internet service providers as
well as Government entities. This opportunity enabled me to multitask, work under pressure and get
exposed to various areas of research that included brand measurement studies, satisfaction as well as
segmentation studies & concept testing.
Moving forward, I am now looking for an opportunity to further bring enthusiasm and expertise to the
forefront of a leading company’s HR team through a challenging role. This would give me the opportunity
to utilize and further develop my knowledge on all aspects of HR & management within a team
framework.
Experience
Jul 14 – Jun 16 Senior Research Manager, Nielsen, Doha, Qatar
Client Management
Managed the Adhoc business for a telecommunication service company in Doha
along with brand measurement and major trackers through understanding the
client’s objectives and working on meeting those objectives by providing
meaningful analysis and insights.
Technical Knowledge
Undertook different quantitative research programs, including; concept testing,
pricing, U&As and brand measurement studies
Team Management
Ensured that for the different research projects I engaged in, the team members
from executives, field interviewers and supervisors as well as the data processing
are motivated & monitored.
Ensured that the team managed is motivated, monitored and that their performances
are in line with performance standards. Responsible for ensuring that any gaps in
performance or quality are quickly identified and addressed.
Trained and mentored the juniors and new members of the team.

2. Oct 13 – Jun 14 Research Manager, Nielsen, Doha, Qatar
Client Management
Managed various projects whether the mystery shopping research program or sizing
and segmentation of the market as well as various concept testing projects for a
telecommunication operator in Doha through understanding the client’s objectives
and working on meeting those objectives by providing meaningful analysis and
insights.
Technical Knowledge
Undertook different quantitative research programs, including; concept testing,
pricing, U&As, brand measurement studies as well as mystery shopping
Team Management
Ensured that for the different research projects I engaged in the team members from
executives, field interviewers and supervisors as well as the data processing are
motivated & monitored. Co-held trainings and conducted visits to set an example to
other team members.
Mar 13 – Oct 13 Research Manager, Nielsen, Sharjah, UAE
Client Management
Managed the mystery shopping research program of a major client in the Abu-
Dhabi government through understanding client’s needs and working on meeting
targeted objectives by providing meaningful analysis and insights.
Serviced the client from their premises which gave me the opportunity to appreciate
their internal dynamics and deepened my understanding of their research
requirements.
Technical Knowledge
Undertook different quantitative research programs, including; concept testing,
pricing, U&As as well as mystery shopping for multiple government entities in
Abu-Dhabi & Dubai.
Team Management
Ensured that for the different research projects I engaged in the team members from
executives, field interviewers and supervisors as well as the data processing are
motivated & monitored. Co-held trainings and conducted visits to set an example to
other team members.
Mar 12 – Oct 12 Research Manager, Nielsen, Cairo, Egypt
Client Management
Managed the business segment & the retail segment for a telecommunication
operator through understanding the client’s objectives and working on meeting
those objectives by providing meaningful analysis and insights.

3. Also managed syndicated smartphone-related and internet services projects while
managing multiple clients.
Conducting multiple workshops with internal teams within a telecommunication
operator to come up with a way forward.
Undertaking a new research project in Italy, a new market for the client, that
included a segmentation exercise and managing the project remotely.
Technical Knowledge
Deliverables included valuable insights from specific research projects, synthesis of
consumer insights with internal data as well as syndicated studies.
Oversaw different quantitative research projects; including: needs assessments,
concept testing, pricing, customer segmentation, satisfaction and loyalty, shopping,
as well as market sizing.
Team Management
Ensured that the team managed is motivated, monitored and that their performances
are in line with performance standards. Responsible for ensuring that any gaps in
performance or quality are quickly identified and addressed.
Coordinated the allocation of work within the team.
Trained and mentored the juniors and new members of the team.
Supervised the team in following the research process in a timely manner (Writing
Proposals, Questionnaires and Presentations as well as managing the client’s
requests and finally conducting workshops with the internal teams to discuss the
results and come up with a way forward).
Mar 09- Feb 12 Senior Research Executive, Nielsen, Cairo, Egypt
Understand a telecommunication company’s business needs & assist in meeting
their business objectives by providing meaningful analyses and actionable insights.
Designing, planning and executing marketing research studies.
Launching new research projects in Qatar for a telecommunication operator such as
a segmentation exercise as well as satisfaction and loyalty projects and managing
the projects on the ground and remotely.
Mar 08- Feb 09 Research Executive, Nielsen, Cairo, Egypt
Apr 07- Mar 08 Research Executive Trainee, Nielsen, Cairo, Egypt.
Managed from five to eight research projects at different stages at a time.

4. Education
February 2007, October University for Modern Sciences and Arts, (MSA), Cairo, Egypt
BA in Marketing and International Business, Minor in Political Science
GPA 3.85
Skills
Technical : Proficient in Microsoft word, Excel, PowerPoint, Internet applications. Basic knowledge
of SPSS, in depth knowledge of Nielsen’s research products such as Quanvert, QPS,
Easiquest.
Languages : Native Arabic, Fluent English (spoken and written).
References are available upon request.