1. Shashwat Srivastava
Phone: +91-7022281738 • Email: shashwatsri03@gmail.com • DOB: 26th Jun, 1993
Work Experience
Mu Sigma Business Solutions Pvt. Ltd, Bangalore (August’14 to Present)
 Decision Scientist : August’14 to Present
 Mu Sigma is a leading provider of Big Data andanalytics solutions for Fortune 500 organizations. Through my time here,
I have been working with one of the world’s largest biopharmaceuticalfirm andassisting their Marketing Analytics and
Business Insights subgroupin understanding the business landscape andidentifying key opportunity areas to grow their
business
 I closely work with the sales team which revolves around identifying key sales targets and devising strategies to
effectively target them
Key Projects
 Hospital Opportunity Analysis (SAS, Excel)
 Our client felt that the sales and market share from hospitals didn’t justify the investment currently in play and hence
there was an opportunity for the business to grow
 We identified such hospitals and the opportunity within them keeping in mind a multitude of factors like sales,
marketing investment, modus operandi of the hospital, market scenario in the hospital
 We then usedexisting marketing mix outputs to suggest howto tapthis opportunity by optimally spending on different
marketing channels
 The sales team implementedour suggestions in four of their districts and found that sales in these districts went up by
10% as compared to last year and against other districts
 Target Identification (SAS, Excel)
 Our client’s drug got approvedfor a therapeutic area for which she wantedto identify potentialtargets
 We suggesteda list of targets considering multiple factors like patient count, claims count, area of expertise, writing
pattern for other drugs, years of experience, college of graduation, their referralnetwork
 Effectiveness of Ambassador Program (Test andControl, SAS, Excel)
 We foundout the effectiveness of our client’s flagshipmarketing program using Test andControltechnique
 The program hadbeen running since 2013 andhence the controlselection was done on time aligneddata
 For controlselection – the categoricalvariables were kept same while for continuous variables we usedcorrelation
matching andDickey Fuller test
 The lift due to the campaign was calculatedby double differencing
 Creation of a data mart(Teradata, SAS, Excel)
 Createdviews on existing tables in our client’s Teradata production environment
 The creation of these views reduceda lot of manualwork done by the client’s ITteam andwere usedby almost allthe
dashboardrefresh teams in the client’s environment

2. Technical Skills
Business Knowledge: Physician andAccount leveltargeting, IMS Data Sources, Formularymanagement
Tools & Techniques: SAS, Excel, SQL, R, Excel, Teradata, Test andControlAnalysis
Other Tools: AutoCAD, STAADPro
Managerial Skills: Client Communication, Presentation Skills, CriticalThinking, Brainstorming
Academic Qualifications
2014 B.Tech (Civil Engineering) MNNIT, Allahabad 76.80%
2010 ISC (XII Board) Spring Dale College, Lucknow 90.50%
2008 ICSE(X Board) Spring Dale College, Lucknow 93.50%
Extracurricular Activities & Achievements
 Taught & mentoredfresh analysts at MuSigma with focus on business andtechnology
 Student placementco-ordinator for MNNIT
 Marketing Co-ordinator for 2012 and2013 for AVISHKAR and CULRAV, the technicalandculturalfests of MNNIT respectively
 Active participation in college levelevents of English Literature
 Hobbies : Playing Guitar, Watching Footballmatches
Declaration: I herebydeclare that allthe above information is true according to my knowledge andconcern.
Station: Bangalore
Date: 4th June, 2016 SHASHWAT SRIVASTAVA