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Analytics in Practice:
An Institutional Perspective

                   John P. Campbell
   Associate Vice President – Academic Technologies
                   Purdue University
About Purdue
In the beginning…
Data rich, information poor
Challenge: How do you find the student at risk?




http://www.youthareawesome.com/wp-content/uploads/2010/10/wheres-waldo1.jpg
Challenge: How do you find the student at risk?




http://www.youthareawesome.com/wp-content/uploads/2010/10/wheres-waldo1.jpg
Our Focus
Signals detects early warning signs
and provides interventions for
students who may not be performing
to the best of their abilities before
they reach a critical point in their
class.
Signals Approach
            Student Preparation
                     +
         Student Engagement/Effort
                     +
            Student Performance




                 Messages
                     +
               interventions
http://bit.ly/signalsdemo


QUICK VIDEO ON WHAT COURSE
SIGNALS IS & HOW IT WORKS
Signals after 5 Years
Fall 2007 Cohort                         Retention Rate
 Number of
              Cohort                                                        Average SAT
   Signals             1 Year   2 Year      3 Year        4 Year   5 Year
                Size                                                           Score
  Courses
No Courses     5,071   83.34%   73.04%      70.34%    68.92%       68.74%      1155
At least 1     1,629   96.44%   93.80%      89.93%    88.03%       86.80%      1130
1 instance     1,377   96.44%   93.32%      89.18%    87.00%       86.49%      1134
2 or more        252   96.43%   96.43%      94.05%    93.65%       88.49%      1103
Four & Five Year Graduation Rates
   Fall 2007 Cohort
                               Graduation Rate
    Number of Signals Cohort                      Average
                               4 Year   5 Year
       Courses         Size                      SAT Score

   No Courses          5,071   42.06%   61.39%     1155

   At Least 1 Course   1,629   43.52%   74.34%     1130
Faculty-centered approach
http://bit.ly/SignalsFaculty

QUICK VIDEO ON FACULTY
PERCEPTIONS OF COURSE SIGNALS
Actionable by the student
Student Perceptions
• 89% of students that experienced Signals had a positive
  experience
• 86% of students said that the benefits outweigh the
  drawbacks in Signals
• 73% said they would like Signals in every course
• 61% of students felt they got a higher grade in a course
  because of Signals
• 58% of students said they sought more help because of
  the personalized interventions
• 74% of students believed that their motivation was
  directly affected by Signals
Student perceptions
• “It was an interesting concept to use a stoplight to let me
  know how my progress was going. Just the simple color
  change was enough for me to know how I was doing in
  the class.”

• “Seeing green motivated me to continue to maintain my
  positive progress in the class, and once I saw yellow, I
  knew I had to increase my efforts to do better in the
  class.”
Student Perceptions
• “It was nice knowing my overall grade and progress in the
  class at the beginning, middle, and end of the course and
  allowed me to step up my effort before it was too late to
  help my grade significantly”

• “It made me feel like the instructor was aware of me and
  was interested in my progress.”

• “Signals helped me become more motivated towards the
  class and I raised my grade 20 points!”
How does a campus build capacity?
Institutional Challenge: Leaders
Institutional Challenge: Silos
Institutional Challenge: Focus on
Actionable Intelligence
Institutional Challenge: Team
Institutional Challenge: Lost
Opportunities
New Possibilities
• Using data that exists on campus
• Taking advantages of existing programs
• Bringing a “complete picture” beyond
  academics
• Focusing on the “Action” in “Actionable
  Intelligence”
How to Begin – My Advice
•   Actionable intelligence
•   Moving research to practice
•   Fostering change in institutional culture
•   Understanding the limitations and risks
•   Take a long term view
•   Be part of a community
How to Begin – My Advice
• Keep it simple
• Start with some manual steps before
  developing/purchasing the “ultimate”
  system
• Have a diverse team
• Don’t forget the faculty and students as
  part of the process
SoLAR Annual Conference
• 8-12 April, 2013
• University of Leuven in Leuven, Belgium.
Final Thought: Obligation of
Knowing
Thank You
                John P. Campbell
Associate Vice President – Academic Technologies
                Purdue University

              jpcampbe@purdue.edu
http://www.itap.purdue.edu/learning/tools/signals/

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Finding Students at Risk with Analytics

  • 1. Analytics in Practice: An Institutional Perspective John P. Campbell Associate Vice President – Academic Technologies Purdue University
  • 5. Challenge: How do you find the student at risk? http://www.youthareawesome.com/wp-content/uploads/2010/10/wheres-waldo1.jpg
  • 6. Challenge: How do you find the student at risk? http://www.youthareawesome.com/wp-content/uploads/2010/10/wheres-waldo1.jpg
  • 7. Our Focus Signals detects early warning signs and provides interventions for students who may not be performing to the best of their abilities before they reach a critical point in their class.
  • 8. Signals Approach Student Preparation + Student Engagement/Effort + Student Performance Messages + interventions
  • 9. http://bit.ly/signalsdemo QUICK VIDEO ON WHAT COURSE SIGNALS IS & HOW IT WORKS
  • 10. Signals after 5 Years Fall 2007 Cohort Retention Rate Number of Cohort Average SAT Signals 1 Year 2 Year 3 Year 4 Year 5 Year Size Score Courses No Courses 5,071 83.34% 73.04% 70.34% 68.92% 68.74% 1155 At least 1 1,629 96.44% 93.80% 89.93% 88.03% 86.80% 1130 1 instance 1,377 96.44% 93.32% 89.18% 87.00% 86.49% 1134 2 or more 252 96.43% 96.43% 94.05% 93.65% 88.49% 1103
  • 11. Four & Five Year Graduation Rates Fall 2007 Cohort Graduation Rate Number of Signals Cohort Average 4 Year 5 Year Courses Size SAT Score No Courses 5,071 42.06% 61.39% 1155 At Least 1 Course 1,629 43.52% 74.34% 1130
  • 13. http://bit.ly/SignalsFaculty QUICK VIDEO ON FACULTY PERCEPTIONS OF COURSE SIGNALS
  • 14. Actionable by the student
  • 15. Student Perceptions • 89% of students that experienced Signals had a positive experience • 86% of students said that the benefits outweigh the drawbacks in Signals • 73% said they would like Signals in every course • 61% of students felt they got a higher grade in a course because of Signals • 58% of students said they sought more help because of the personalized interventions • 74% of students believed that their motivation was directly affected by Signals
  • 16. Student perceptions • “It was an interesting concept to use a stoplight to let me know how my progress was going. Just the simple color change was enough for me to know how I was doing in the class.” • “Seeing green motivated me to continue to maintain my positive progress in the class, and once I saw yellow, I knew I had to increase my efforts to do better in the class.”
  • 17. Student Perceptions • “It was nice knowing my overall grade and progress in the class at the beginning, middle, and end of the course and allowed me to step up my effort before it was too late to help my grade significantly” • “It made me feel like the instructor was aware of me and was interested in my progress.” • “Signals helped me become more motivated towards the class and I raised my grade 20 points!”
  • 18. How does a campus build capacity?
  • 21. Institutional Challenge: Focus on Actionable Intelligence
  • 24. New Possibilities • Using data that exists on campus • Taking advantages of existing programs • Bringing a “complete picture” beyond academics • Focusing on the “Action” in “Actionable Intelligence”
  • 25. How to Begin – My Advice • Actionable intelligence • Moving research to practice • Fostering change in institutional culture • Understanding the limitations and risks • Take a long term view • Be part of a community
  • 26. How to Begin – My Advice • Keep it simple • Start with some manual steps before developing/purchasing the “ultimate” system • Have a diverse team • Don’t forget the faculty and students as part of the process
  • 27. SoLAR Annual Conference • 8-12 April, 2013 • University of Leuven in Leuven, Belgium.
  • 29. Thank You John P. Campbell Associate Vice President – Academic Technologies Purdue University jpcampbe@purdue.edu http://www.itap.purdue.edu/learning/tools/signals/

Editor's Notes

  1. It also reinforces strong students by telling them they’re doing well and should continue working in the same manner in the future.The system can be run as soon as there is one grade in the grade book. Many instructors want to provide feedback as to where students stand after the first test. Course Signals allows for students to know where they stand in a class in the weeks leading up to the test and the weeks after the test so that they can continue to make appropriate changes (more studying, visiting SI sessions or office hours, coming to class…) in an effort to improve the grade. The more feedback students get, the more likely they are to take advantage of the resources provided and, in turn, the more likely they are to earn a better (or simply passing) grade.
  2. Magical SSA ;-) I will animate this as well