2. PRODUCTION
• THE ROLE OF AN EXECUTIVE PRODUCER IS THAT THEY DEAL WITH THE
MANAGEMENT AND LEGAL ISSUES.
A MUSIC PRODUCER CHOOSES IDEAS FOR PROJECTS, SONG CHOICES…THEY CAN
HAVE RESPONSIBILITY FOR THE BUDGET, SCHEDULES, CONTRACTS, AND
NEGOTIATIONS.
3. PRE- PRODUCTION
INVOLVES:
BUDGETING: SORT OUT PRICES SO YOU BUY WHAT IS IN THEIR PARTICULAR PRICE
RANGE.
CHOOSING A LOCATION: ACCESSIBLE LOCATIONS WHICH REFLECT THE SONG
ITSELF.
DESIGN: THIS CAN INCLUDE MAKE-UP, HAIR AND SETTINGS. SO THE VIDEO IS HOW
THE PRODUCERS WANT IT TO BE.
EQUIPMENT: CAMERAS, LENSES, TRIPODS AND EDITING SOFTWARE.
CASTING: PEOPLE RECRUITED TO ACT IN THE VIDEO THEY MUST HAVE THE
CORRECT SPECIFICATIONS E.G- GENDER…
4. SUCCESSFUL VIDEO PRODCUTION COMPANY
• VEVO HOSTS MUSIC VIDEOS FROM BOTH UNIVERSAL MUSIC GROUP AND SONY
MUSIC ENTERTAINMENT SYNDICATED ON YOUTUBE AND ITS WEBSITE.
• THEY ARE THE ONE OF THE "BIG THREE" RECORD COMPANIES’
5. ROLES IN THE INDUSTORY
• DIRECTOR: A DIRECTOR CONTROLS AND DIRECTS THE WHOLE FILM
PRODUCTION. ADDING THEIR OWN VISIONS AND INTERPRETATIONS TO THE
VIDEO.
ROLE OF THE RECORD LABEL: THIS IS A SPECIFIC BRAND THAT ARE RELATED TO
THE ADVERTISING AND MARKETING OF MUSIC VIDEOS – PRODUCTION AND
DISTRIBUTION PURPOSES.
6. DISTRIBUTION
• THESE CAN INCLUDE UPLOADING MUSIC VIDEOS TO ONLINE WEBSITE
SUCH AS YOUTUBE, ITUNES AND SENDING THEM TO MUSIC CHANNELS.
ONLINE ALLOWS EASIER ACCESS .
A LARGE MUSIC VIDEO DISTRIBUTION COMPANY COULD BE MTV.
WE COULD DISTRIBUTE OUR VIDEO THROUGH YOUTUBE WHERE IT CAN BE
STREAMED WORLD WIDE AND VIEWED BY ANYONE INTERESTED.
•
7. EXHIBITION OF MUSIC VIDEOS
• RELEASING THE PRODUCT INTO THE PUBLIC WHERE IT REACHES DIFFERENT
PLATFORMS FOR A WIDER AUDIENCE.
•
EXHIBITED ON: ITUNES SPOTIFY, YOUTUBE … THIS ENSURES A WIDER AUDIENCE.
8. CENSORSHIP
• MUSIC DISTRIBUTION COMPANIES NEED TO ENSURE THEIR CONTENT IS NOT
OFFENSIVE AND IS APPROPRIATE TO ALL AUDIENCES. OFFENSIVE CONTENT
COULD INCLUDE; RELIGION, MORALS, DRUGS…
• THIS ENSURES WHAT THEY ARE PRODDUCING IS SUITABLE FOR A WIDE AUDIENCE
AND BRINGS THE COMPANY A BIGGER PROFIT AS PEOLE WILL FEEL MORE
COMFOTABLE WITH WHAT THEY ARE VIEWING.
