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2013-11-05 The Network Is Your Customer - Euclid Tech Presentation
- 1. The Network Is Your Customer 5 Strategies to Thrive in a Digital Age @David_Rogers Author Faculty Director, Digital Marketing Strategy Columbia Business School www.davidrogers.biz
- 2. 3
- 3. Some companies worked with
- 4. Books & publications David Rogers Host, BRITE conferences Executive Director, Center on Global Brand Leadership 5
- 7. •Free academic tutorials •1800+ videos on YouTube •Anywhere in the world •32 million lessons delivered worldwide •New grants from Gates & Google
- 8. 16
- 11. Customer Network Model Customer Customer Blogs Comments Customer Customer Company Forums Customer 20
- 13. What kinds of services, experiences & communications… …will inspire advocacy & participation in your customer networks?
- 15. ACCESS Be faster, be easier, be everywhere, be always on 26
- 16. Last Year’s Christmas Card
- 26. ENGAGE Become a source of valued content 47
- 28. 49
- 29. Every organization must think like a media company
- 31. 60
- 32. 64
- 33. 65
- 35. CUSTOMIZE Make your offering adaptable to your customers’ needs 73
- 36. 77
- 37. 78
- 38. 80
- 39. 81
- 40. Image of person buying online
- 41. CONNECT Become a part of your customers’ conversations 90
- 43. EXPECTED: DISCOVERED: 80 things to do to increase likelihood guests would recommend 5 things in the first 20 minutes make the most positive impact Social Media Analysis
- 45. 97
- 46. 103
- 47. COLLABORATE Invite your customers to help build your enterprise 106
- 49. 111
- 50. 112
- 51. 113
- 52. 114
- 54. The world has changed…
- 56. …to customer networks Customer Customer Blogs Comments Customer Customer Company Forums Customer 121
- 59. Thank you! David.Rogers@columbia.edu Email me for: • Slides • Sample chapter