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@David_Rogers
Author, The Digital Transformation Playbook
Faculty, Columbia Business School
10 Years of BRITE
Looking Back...
Why?
Brands
Tech
Media
Entrepreneurs
Thinkers
Predictions Made
Lessons Learned
5 Guides to the Future
PREDICTIONS MADE
A big YES
NOT so much
…Not quite HOW we expected
Too SOON to tell
LESSONS LEARNED
Customers are networks
Dave Carroll, United Breaks Guitars
It’s the experience, not the channel
Emily Culp, Rebecca Minkoff
Marketing needs storytelling
Linda Boff, GE
Data makes you human
Vikram Somaya, ESPN
Innovation = experimentation
Kaaren Hanson, Intuit
Platforms change the rules
Robin Chase, ZipCar
Every business is a digital business
Russell Weiner, Domino’s
Every business is a digital business
FIVE GUIDES TO
THE FUTURE
1. Digital transformation is about
strategy (not technology)
“a pizza-delivery
company”
“the digital industrial
company”
“we need a big data initiative”
“we need a social media strategy”
“we are launching an IoT project”
Key value drivers
of digital strategies
• Customer experience
• Operational excellence
• New business models
2. Enterprises are not big startups
Robin Dunbar’s
150
Funding
Metrics
Incentives
3. We need to reimagine
competition
Industry?Monopoly?
Industry?Monopoly?
Disruptive Business Model Map
Challenger
Customer
Incumbent
Value
Proposition
Differential
Value
Network
Differential
Two-...
4. Disruption is coming…
but not for whom you think
“Strategy When Creative Destruction Accelerates”
Vijay Govindarajan & Anup Srivastava
Who’s Getting Disrupted Fastest?
5. A question is worth a
thousand answers
Solve for (x)
1. Digital transformation is about
strategy (not technology)
2. Enterprises are not big startups
3. We need to reimagine c...
Thanks
for 10
10 years of BRITE: Looking Back to the Future of the Digital Business Revolution
10 years of BRITE: Looking Back to the Future of the Digital Business Revolution
10 years of BRITE: Looking Back to the Future of the Digital Business Revolution
10 years of BRITE: Looking Back to the Future of the Digital Business Revolution
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10 years of BRITE: Looking Back to the Future of the Digital Business Revolution

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Since its inception 10 years ago, the BRITE conference has featured the leading innovators, disruptors, and brand makers pioneering a path for business in the digital age. In this speech, BRITE’s founder, David Rogers (author, "The Digital Transformation Playbook"), looks back at the lessons we’ve learned and the predictions that we heard. And he shares five guiding principles for the future, with a vision for where digital transformation is taking business in the next 10 years.

Published in: Business

10 years of BRITE: Looking Back to the Future of the Digital Business Revolution

  1. 1. @David_Rogers Author, The Digital Transformation Playbook Faculty, Columbia Business School 10 Years of BRITE Looking Back to the Future of the Digital Business Revolution
  2. 2. Why?
  3. 3. Brands Tech Media Entrepreneurs Thinkers
  4. 4. Predictions Made Lessons Learned 5 Guides to the Future
  5. 5. PREDICTIONS MADE
  6. 6. A big YES
  7. 7. NOT so much
  8. 8. …Not quite HOW we expected
  9. 9. Too SOON to tell
  10. 10. LESSONS LEARNED
  11. 11. Customers are networks Dave Carroll, United Breaks Guitars
  12. 12. It’s the experience, not the channel Emily Culp, Rebecca Minkoff
  13. 13. Marketing needs storytelling Linda Boff, GE
  14. 14. Data makes you human Vikram Somaya, ESPN
  15. 15. Innovation = experimentation Kaaren Hanson, Intuit
  16. 16. Platforms change the rules Robin Chase, ZipCar
  17. 17. Every business is a digital business Russell Weiner, Domino’s
  18. 18. Every business is a digital business
  19. 19. FIVE GUIDES TO THE FUTURE
  20. 20. 1. Digital transformation is about strategy (not technology)
  21. 21. “a pizza-delivery company” “the digital industrial company”
  22. 22. “we need a big data initiative” “we need a social media strategy” “we are launching an IoT project”
  23. 23. Key value drivers of digital strategies • Customer experience • Operational excellence • New business models
  24. 24. 2. Enterprises are not big startups
  25. 25. Robin Dunbar’s 150
  26. 26. Funding Metrics Incentives
  27. 27. 3. We need to reimagine competition
  28. 28. Industry?Monopoly?
  29. 29. Industry?Monopoly?
  30. 30. Disruptive Business Model Map Challenger Customer Incumbent Value Proposition Differential Value Network Differential Two-Part Test Radically displace value? Barrier to imitation?
  31. 31. 4. Disruption is coming… but not for whom you think
  32. 32. “Strategy When Creative Destruction Accelerates” Vijay Govindarajan & Anup Srivastava Who’s Getting Disrupted Fastest?
  33. 33. 5. A question is worth a thousand answers
  34. 34. Solve for (x)
  35. 35. 1. Digital transformation is about strategy (not technology) 2. Enterprises are not big startups 3. We need to reimagine competition 4. Disruption is coming… but not for who you think 5. A question is worth a thousand answers
  36. 36. Thanks for 10

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