Send an SMS to any web browser-enabled monitor to play an inventory controlled marketing game! Visit www.Brand-Gaming.com

1. S M S - TO - S C R E E N
GAMES

2. In a time of large displays, smart phones and
competitive lead-generation strategies, an
innovative idea presents itself.
The SMS-To-Screen game is an automated
marketing tool that employs a Computer
screen and a mobile phone to deliver several
value-options to various businesses and their
prospective customers.
The interesting thing about SMS-To-Screen
games is that they do not require any physical
console and can be played remotely by simply
using any mobile phone.
By employing these games, businesses would
be able to influence customer behavior with
attractive incentives, track customer
preferences and habits, generate leads, and
possibly increase their sales through strategic
positioning.
C O N C E P T

3. SMS-To-Screen games can be displayed on various kinds of screens ranging from:
 Large outdoor screen displays
 Large screen displays at game centers and sporting arenas
 Monitors displayed in malls, stalls, restaurants and other small businesses
 Game screen displayed on a web-page for playing real-time games on a global scale
S C R E E N D I S P L A Y O P T I O N S

4. S A M P L E D I S P L A Y M E S S A G E

5. The key incentives that would attract target prospects to effectively engage with businesses through the SMS-To-Screen games
is mainly categorized into prizes and value-options.
I N C E N T I V E S T O P L A Y
PRIZES
• These are the expected winnings resulting from playing a game. These can include:
• Gift items
• Free lunch dates
• Discounts on fees
• Charity donations
• Vouchers or coupons
• Free products and services.
VALUE-OPTIONS
• These are various social outcomes that players would want to be publicly displayed on a screen to express their
personal messages or objectives. These can include:
• ‘I Love You’ messages
• ‘Thank you’ messages
• ‘God Bless You’ messages
• ‘You Are The Best’ messages
• Will You Marry Me’ messages
• Sending a ‘Bouquet of Flowers’ request
• ‘Will You Go On A Date With Me’ messages
• Requesting a special song for a special someone

6. While the SMS-To-Screen game is played with only a mobile phone, the method of input for playing the game varies according
to the type of incentive offered by the specific business.
 For ‘Prize Incentives Games’, a simple texting of the player’s name to the displayed code activates a particular or a selected
choice of game to automatically play and deliver winnings to the player; while displaying their name on the screen.
 For ‘Value-option Incentive Games’, a simple texting of the player’s name to the displayed code activates a request form on
the user’s smartphone to select/describe the kind of social outcome they might want to express through a couple of
options. An example form is presented below:
I N P U T S T Y L E S
OPTION TAB SUB-OPTIONS
Select A Message
‘I Love You’
‘Thank you’
‘God Bless You’
‘You Are The Best’
‘Will You Marry Me’
‘Will You Go On A Date With Me’
Input The Recipient's Name Example: David Harkins
Make A Request
Send a ‘Bouquet of Flowers’
Request a special song for someone special (this option further presents a list of available songs to choose from)
Upload Picture Here the player optionally uploads the recipient’s picture if it’s available

7. The player follows the received instructions and plays the game or selects a value-option.
The automated game is automatically initiated and simultaneously sends ‘how to play’ instructions to the player’s phone.
Prospects or customers whose attention are captured and are interested would initiate the game with their mobile phones;
basically by sending their name to a displayed code on the screen.
The ‘CALL TO ACTION’ on the screen tries to capture the attention of prospective players/customers.
The designed game is displayed on screens of any size, positioned at selected strategic locations to effectively capture target
prospects and achieve optimum engagement from the game.
A specific game or value-option is designed for a business/client depending on its particular products, services or engagement
objectives.
T H E E N G A G E M E N T P R O C E S S

8. E N G A G E M E N T O U T C O M E S
For
Prize Winnings
• Prizes that are won are displayed on the screen.
• The players receive instructions on their phones on how to redeem their
winnings.
For
Value-Options
• The message from the selected/desired value-option is displayed on the
screen alongside the player and receiver’s name for a specified period of
time.
• For situations where there are accompanying song/gift requests, the
displayed message remains on the screen till the requested song finishes
playing of the selected gift is delivered to the specified recipient.

9. •You are in a mall of retail stores and behind the window of one of the stores is a big monitor with a ‘spin the wheel’ game and a list of
possible prizes to be won.
•A sign in the window tells you to text your name to a particular code or phone number and in 5 seconds, your name appears on the game
screen and the wheel spins.
•You receive a text that you have won a particularprize with instructions on how to redeem it in that same store.
SCENARIO 1
•For an international internal company promotion, employees from various units/departments/locations are required to play the game by
texting their names to a code on a designated webpage.
•The game results and the prize outcomes are made transparent to all participating staff across the globe in real-time through the
webpage.
SCENARIO 2
•You are in a restaurant, retail store or casino and a ‘virtual dice’ game is displayed on a big monitor with a list of possible prizes to be won.
•A message on the screen tells you to text your name to a particular code or phone number and in 5 seconds, your name appears on the
game screen and the dice is rolled.
•You receive a text that you have won a particular prize with instructions on how to redeem it either immediately or at your next visit.
SCENARIO 3
•As a guy you are in a cinema, sports arena or walking past a large outdoor display with your girlfriend and you wish to send her a special
message.
•There is a message on the screen for a variety of specific value-options to be expressed for a special someone.
•You wish to leverage the SMS-To-Screen concept to do something special so you text your name to the displayed code or phone number
and in 5 seconds, you receive a link to an online form where you fill out specific details of the impression you wish to create including
selecting a special song (probably her favorite song) and uploading a picture of your girlfriend.
•Automatically your name is displayed on the screen and her favorite song begins to play. She looks at the source of the music and sees
her picture and name displayed with an adjoining message (Example: ‘I Love You Jane’).
•The impact of this social outcome is very impressive.
SCENARIO 4
I M A G I N I N G S E V E R A L A P P L I C A T I O N S

10. B E N E F I T S O F T H E C O N C E P T T O B U S I N E S S E S
Captured customer-details
(names and phone numbers)
for lead generation
Innovative and engaging
elements for both new and
existing customers
Increased traffic to business
location or website with the
incentive of winning a prize
or expressing desired social
outcomes
Improved sales revenues
Ability to create a variety of
prizes and value-options
tailored to specific business
objectives
Access to real-time customer
data and valuable strategic
insights on customer
behavior
Can be used to generate
revenues if players are
charged small amounts for
value options displayed over
a particular period

11. There are immense business applications for the SMS-To-Screen games, where it’s value can be applied to achieving the
engagement objectives of various businesses and locations. Some of these businesses include:
B U S I N E S S A P P L I C A T I O N S
Fashion Boutiques Coffee Shops Beauty Salons Cinemas Retail Shops Restaurants
Salon & Spa Gift Shops Pet Stores
Health & Fitness
Centers
Auto Showrooms Sporting Arenas
Train/Bus Stations
Outdoor Advertising
Companies
Technology &
Software Companies
Colleges Casinos Hotels & Inns
Trade Shows Publishers
Banks & Financial
Institutions
Malls and stalls
Online marketing
campaigns
Global competitions
and games