2. GameStop
Background
An American video game and entertainment software retailer
GameStop is the largest multichannel video game retailer
Mission Statement
“GameStop is committed to delivering great games to customers
regardless of how and where they play.”
“GameStop offers customers the most popular games, hardware
and game accessories for next generation video game systems and
the PC. In addition our buy, sell, trade program creates values for
customers while recycling products no longer being played.”
3. Marketing Goals
Increase brand awareness through social media
Invite the target audience to use official website
for purchases
Promote and improve mobile app
Start hiring celebrity endorsers
Offer online contest
4. Target Audience
People of all ages who play video games, either on their home
gaming systems or portable devices.
5. Internet Marketing
Advertise on Social Media
Websites
Use intricate mobile retail
app
Use Google analytics to get
stats on keywords
Promote contest giveaways
Email registered
gamestop.com consumers
promotions
6. Social Media
Facebook
Twitter
Use “like” page to
reach target
audience
The Followers
“followers” may
follow you
Use Facebook
insights for
guidance
Followers retweet
brand content
Pay for Facebook
ads
Tweeting is a
effective way to
promote the brand
Instagram
Great for photo
sharing
Can also have
followers
Utilizes visuals to
intrigue the target
7. Mobile App
Allow easier purchases via
app
Make game trade-in list
available on the app
Allow game pre-orders via
app
Utilize QR code
Promote contest and other
merchandise via app
8. Contest
Offer more online contest
Offer multiple ways to enter
Encourage the target
audience by offering what
they want
Show photos of contest
winners on social
networking websites
9. Celebrity Endorsers
Builds brand equity
Helps people remember
ads
Helps the brand stand out
Celebrities can share brand
content on their social
networking websites also
Increase brand awareness through the use of social mediaInvite the target audience to use official website to purchase merchandise directly form GameStopPromote mobile app, allow consumers to make online purchases on their mobile devices as well as check trade in price.Use celebrity endorsers to promote the brand.
The target audience consist of people, regardless of age, who like to play video games or purchase video games for someone who likes video games.
GameStop must advertise promotions through various social media websites. Focus on improving mobile app interface so users will use it more often. Utilize Google analytics to research the best keywords to use. Offer more contest giveaways online to intrigue the target audience. Continue sending promotional emails to people registered to the official website.
UsingFacebook will be a great asset to increasing brand awareness. Utilizing Facebook “like” pages allows GameStop fans to be informed of important GameStop updates and promotions such as contest giveaways.Twitter allows people to follow the brand. Similar to Facebook “like” pages, twitter followers will be able to keep up-to-date on anything the brand announces but in a slightly different way from facebook. Instagram is used for posting and sharing photos. Posting photos can give GameStop the opportunity to display game artwork, product promotional posters, contest winners etc. Like Facebook & Twitter, Instagram is also a very useful social networking website that will allow the company to interact with the target audiences.Each website has unique way to promote the brand. People like to share things they like with their friends online. The individuals that share brand content are in a sense acting as a form of free or volunteered promotion by sharing company ads. In addition, each of these social networking accounts can link-up with each other, further expanding its reach increasing brand awareness.
