Advertising in Facebook Games Alex Rampell – CEO – alex@trialpay.com

Facebook is one of the Largest Audiences for Advertisers Social games represent 40% of usage time on Facebook 40% Over 300 million people play social games every month 300M Virtual currency market is $10B globally (doubling y/y in US) $10B Facebook has over 750 million users (100% Y/Y growth) 750M

Virtual Goods is a Multi-Billion Dollar Market 50,000+ virtual items sold every second

Facebook Credits: The Virtual Currency of Facebook Games Facebook users buy and earn Facebook Credits to purchase virtual items for their games.

How Facebook Users Earn Credits – Offer Wall 1

Social games audience eclipsing primetime TV Larger audiences than TV during Sweeps Favorable & targetable demographics Male Female 14-17 18-24 25-34 35-44 45-54 55-64 65+ 77% of users aged 18 - 54 Sources: tvbythenumbers.com, App Data Source: CheckFacebook.com

Social Gaming Ad Spend on the Rise

Any Company Can Advertise In Social Games SHOPPING MEDIA ONLINE SERVICES CHARITY SURVEYS FINANCE / BANKING LOCAL DEALS TASKS VIDEO / BRANDS

Move Transaction Initiation To Facebook Vertical Search Intent Catalysts

Tips For Ensuring Relevancy Identify the types of games that attract your target demographic. Tie your promotion to seasonal events, such as Valentine’s Day, Back-To-School or the holiday shopping season. Offer users a discount or additional value to drive completions. 1 2 3

Target Your Offer To The Game Demographic

Tie Your Offer To Seasonal Events

Time-Sensitive Promotions

FOSTERING ENGAGEMENT

Brand Dialogue Clinique promotes new product lines by asking users to share success stories. Unilever helps users find their “heart age.”

Video Engagements

Brands as part of the experience Brand Interaction becomes part of the game Brand Interaction provides game play benefit

Conclusion Identify the types of games in which your brand or product can be naturally integrated. Offer players an incentive for the engagement (ex: virtual currency or virtual items). Create a sense of urgency by offering the branded content or promotion for a limited time. 1 2 3

APPENDIX

Recent Video Campaigns

Video Engagement

Video Engagement

Brand Dialogue

Grow - New Customer Acquisition

Acquire New Customers