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Mobile Games: Analyzing the Needs and Values of the Consumers Global Mobility Roundtable 24.11.2008 Esko Penttinen, HSE (joint paper with Samu Sylvander, Matti Rossi, and Virpi Kristiina Tuunainen)
Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Research Questions ,[object Object],[object Object]
Mobile games, definition ,[object Object],[object Object],[object Object]
Value-based thinking (Keeney 1994, 1999) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Deriving the fundamental and means objectives ,[object Object],[object Object],[object Object]
Empirical study ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Fundamental objectives ,[object Object],[object Object],[object Object],[object Object],[object Object]
Means objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cluster analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Value seekers
Heavy players
Casual gamers
Non-players
Conclusions ,[object Object],[object Object],[object Object],[object Object]
Questions?
Fundamental objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Means objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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