The Ultimate Peel Off Game Promotion


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WSP International has created the Ultimate Peel Off Game promotion for your next on cup or on package contest.

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The Ultimate Peel Off Game Promotion

  1. 2. The Ultimate Peel n ’ Win Ticket. <ul><li>WSP has invented the ultimate Peel n’ Win ticket to drive your next contest. It’s simple, it’s flexible and it’s extremely effective. </li></ul><ul><li>The following presentation shows you how we can utilize this new game ticket - but custom is the key. It’s all about you and your brand. </li></ul><ul><li>We want to work with you and your team to customize this program to meet all of your marketing objectives in a powerful game promotion. </li></ul>
  2. 3. The Magic of Variable Print Technology <ul><li>Say Good-bye to “Sorry, Try Again”! </li></ul><ul><li>Our ticket makes every customer a WINNER! </li></ul><ul><li>Our Peel off ticket includes: </li></ul><ul><ul><li>Bar-coded Instant Prizes – Your Products and Incentives! </li></ul></ul><ul><ul><li>Unique PIN numbers – to play online for chances to win big! </li></ul></ul>
  3. 4. Don’t Settle for a Bad Game Ticket The “Try Again” Game The “illegible PIN” Game The “Value Added” Game
  4. 5. Why Games? <ul><li>In today’s marketplace, game promotions are more relevant than ever. Our contests: </li></ul><ul><ul><li>Drive Sales: </li></ul></ul><ul><ul><ul><li>Driving new customers to your locations to make a purchase and getting your current customers back more often for chances to win big. </li></ul></ul></ul><ul><ul><li>Build Loyalty: </li></ul></ul><ul><ul><ul><li>Our programs strive to reward your top customers. Tickets are only available at site – which means your big winners are your big customers. </li></ul></ul></ul><ul><ul><li>Make Every Customer a Winner: </li></ul></ul><ul><ul><ul><li>Instant Prizes drive contests. We want to make sure every one of your customers are a winner – because winners are happy customers! </li></ul></ul></ul><ul><li>Our games come back year after year – our average game runs for 5 years plus! </li></ul>
  5. 6. Instant Win <ul><li>Instant Win is what drives the Peel n ’ Win contest by giving your customers instant gratification with your products and incentives. </li></ul><ul><li>These are the NEED prizes. Customers NEED to be a winner and feel important in your store. Customers NEED savings and discounts in the marketplace today. </li></ul><ul><li>Instant prizes are what put smiles on customer ’s faces – it’s a “thank you” for being a customer. </li></ul>Making a Big Impression with Small Prizes WSP drove Double Digit sales increases at Irving Oil ’s C-Stores by giving away over a million Cokes, Beef Jerky's and chocolate bars. Yee-haw indeed!
  6. 7. Instant Prize Redemptions <ul><li>WSP has over 50 years experience in predicting Instant Prize Redemptions. This allows us to accurately budget your program so you are able to offer the largest prize pool possible with the smallest redemption cost. </li></ul><ul><li>Understanding prize redemptions is the key to turning your next $50,000 contest into a $1,000,000 contest – and that ’s something to talk about. </li></ul>7 Million Reasons; 7 Million Redemptions WSP handled 7 million prizes for Sobeys across Canada in 2010 alone. That ’s 1 in 5 odds to win for every person in the country.
  7. 8. Online WIN! <ul><li>Build your CRM database and engage your customers online with the WANT prizes. </li></ul><ul><li>Customers WANT to WIN BIG! They WANT the iPads, the Trips and Experiences they normally wouldn't be able to afford. </li></ul><ul><li>Forget about “Sorry, Try Again”. We have value in every ticket label! </li></ul>Stay a Night, Win a Prize! WSP told every customer who stayed at any InterContinental Hotel this past summer that “You’re a Winner – reveal your prize online!” Customers played their unique PIN online to SPIN to WIN great prizes!
  8. 9. Online Results <ul><li>Simply put, our PIN ’s drive results. </li></ul><ul><li>If you print 1,000,000 ticket labels: </li></ul><ul><ul><li>150,000 Instant Prize winners (1 in 7 odds to win) </li></ul></ul><ul><ul><li>850,000 Unique PIN ’s. </li></ul></ul><ul><ul><ul><li>15% of PIN ’s played online = 127,500 online plays </li></ul></ul></ul><ul><ul><ul><li>51,000 unique plays (avg. 2.5 PIN ’s per customer) </li></ul></ul></ul><ul><ul><ul><li>35,700 unique email opt-ins (avg. 70% opt-in rate) </li></ul></ul></ul><ul><ul><ul><li>5,000 Facebook ‘Likes’ </li></ul></ul></ul><ul><ul><ul><li>2,500 Twitter Followers </li></ul></ul></ul>PIN tickets drive customers to the online contest – signing up for future email offers. The online contest drives customers to your social networks for more chances to win.
  9. 10. It ’s All About Prizes <ul><li>“ If only we could attract our customers by giving them a chance to win a ’67 Mustang Convertible, California Special, in fire-engine red with a white racing stripe … ” We can do that! </li></ul><ul><li>From Custom Kid ’s Pedal Cars to Custom Mustangs, WSP has done it. Our sourcing team can produce OEM product overseas or leverage relationships in the marketplace to find the perfect prize for your customers. </li></ul>
  10. 11. Vendor Commitment Drivers™ <ul><li>WSP ’s Vendor Commitment Drivers™ allow you to leverage your Vendor relationships to maximize your prize pool. We work hand in hand with you and your vendors to create a win-win package. </li></ul><ul><li>And there ’s nothing Vendor’s like more than putting product into new customers hands – and that’s exactly what Peel n’ Win will do! </li></ul>
  11. 12. Making it Turn-Key <ul><li>Contests are a WSP specialty. We use 50 years of best practices to make your contest the best it can be. Here ’s how: </li></ul>Rules, Regulations and Winner Indemnification We create them for approval from your legal team, including handling Quebec bonding and fees. Prize Redemptions and Fulfilment For trips, cars and cash, we handle your winners as our top responsibility. Customer Support / Online Support / Store Support Dedicated phone and email support for every game we run. WSP Site Admin Kits / Employee Contests This is a make or break for a game. Our store kits get your stores executing to their top potential. Contest Budgeting / Prize Sourcing and Development From millions of prizes right down to a Custom ’67 Mustang, we have you covered. Print Production High security production specialists with 3 million dollars errors and omissions insurance. The IDEA We have the game tactics to support your brand strategies.
  12. 13. Making it Yours <ul><li>WSP would like to create a custom program proposal for you – with no obligation on your part. We run our business by listening to your goals and objectives and custom tailoring our program to meet and exceed those expectations. </li></ul><ul><li>What we need to know to create your custom proposal: </li></ul><ul><ul><li>How long would you run a game program (typical game is 6-12 weeks) </li></ul></ul><ul><ul><li>How many ticket labels would you need? </li></ul></ul><ul><ul><li>What objectives do you look to achieve in a promotion? </li></ul></ul><ul><ul><li>What challenges have you had with past promotions? </li></ul></ul><ul><ul><li>What time of year would you run (typically your lowest sales period) </li></ul></ul>
  13. 14. Make Your Next Promotion a Winner! <ul><li>Thank you! We look forward to creating a custom proposal to show you how we can make your next promotion a winner! </li></ul><ul><li>For any questions in the meantime, contact: </li></ul><ul><li>Mike Campbell [email_address] 905.881.3625 ext. 232. </li></ul>