Earth Accounting - Sustainable Shopping Made Easy. This slide share describes who we are and what we do as an information broker that provides objective and transparent product life-cycle information to consumers via a smartphone application.
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What if consumers could...
● ...get the complete environmental and social footprint of a product
● ...compare product attributes with personal sustainability preferences
● ...compare different products and different manufacturers
● ...tell manufacturers why they bought or not their products
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Current Situation
• Consumption represents 70% of the economy of industrialized
nations and 60% of the global economy
• Consumers are aware of the impact of their purchases on the
environment and between 15 and 50% are willing to pay more for
products that promote sustainability according to studies
• With an expected world population of 9 billion by 2050
sustainable practices are essential
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Current Attempts at Environmental Impact
• Corporate sustainability
• Sustainable communities
• Government initiatives
• Environmental and social justice activism
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Product oriented apps
Buycott
Products and
campaigns
How Good
Food and
nutrition
Buy
Partisan
Manufacturers
and politics
Open Label
Product social
media
GoodGuide
Ratings and
policies
PowerfulMe
Manufacturers
and
sustainability
ThinkDirty
Cosmetics
Ingredients
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What is lacking
• Full life-cycle data on environmental impact of any product at point
of purchase
• Consumer initiated feedback to producers and retailers identifying
desired product changes affecting environmental impact
• A system which allows retailers, manufacturers or suppliers to
monitor and compare the effectiveness of their sustainability
strategies
• Ability of consumers to determine personal environmental impact
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Earth Accounting System
• Earth Accounting has designed and filed two patents for a comprehensive
system that gives consumers the ability to determine the full
environmental and social impact of any product at the point of purchase
• The Earth Accounting system will empower manufacturers, retailers and
suppliers to confirm and highlight the sustainability of their products over
others
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Earth Accounting is an idea whose time has come
• It changes the economy from the consumer down
• It empowers consumers and eco-friendly companies
• The technology is not new
• The intellectual property strategy is in place
• Several go-to market strategies are possible
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Business Models
• Database access subscription fee and renewable
software license fee to manufacturers, government
agencies and environmental organizations
• Advertising
• Retailer consumer redirection fee
• Consumer applet and subscription fee for participation,
referral commission and coop compensation
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Go-to-market Strategy
• Form alliance of environmental organizations, green
manufacturers and technology providers and
Sustainability Consortium rejected retailers
• Select initial product categories that favor early
adopters and facilitate supply chain information
gathering
• Offer one year free access to consumers and all
organizations
• Expand product categories
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Phase I
• Complete design, development and launch of initial
version
• Complete design of final version
• Launch information cooperative
• Establish key alliances
• Obtain funding to launch initial product categories
demonstrating credibility and attractive user experience
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Phase II
● Design, develop and launch initial life cycle framework
components and product categories.
● Write business plan for Phase III
● Obtain funding for Phase III
Phase III
● Design, develop and launch complete life cycle
framework with additional product categories.
● Achieve positive cash flow
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Our Team
Bruce P. Hector M.D.
Chairman and Founder
Accounting for the “real world” impact of human transactions
Alberto Saavedra
CEO and Co-Founder
A. Michael Marzolla
Chief Environmental Officer
Mare'ka Enright
Director of Business Development
Woodrow Clark II PhD.
Chief Science Officer
David Evans
Executive VP
Contact: AlSaavedra@EarthAccounting.com
Phone: 1-818-730-1785