Sustainable Consumption_Deloitte Sustainability


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A little teaser on some of the work we do on Sustainable Consumption in Deloitte Sustainability, Denmark.

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Sustainable Consumption_Deloitte Sustainability

  1. 1. © 2013 Deloitte Sustainable consumptionSustainable Consumption Bahare Haghshenas Manger, Deloitte Sustainability
  2. 2. © 2013 Deloitte Background - sustainable fashion experience Deloitte Sustainability, September 2013
  3. 3. © 2013 Deloitte Deloitte and Danish Fashion Institute have asked 90 Nordic companies how they regard their own work with sustainability. Their answers showed that: • 7 out of 10 don’t prioritize environmental and resource challenges. • Only 4 out of 10 are looking beyond the conventional approaches to manage supply chain sustainably. • Only 1 of 10 is putting high degree of effort in engaging with end-consumers on sustainable consumption. More than the majority of the companies do not see the re-using and re-cycling of materials as a business opportunity. Redesigning the fashion industry - research shows… Global studies show that almost all consumers would choose a sustainable product if price and quality were the same as alternatives. Deloitte Sustainability, September 2013
  4. 4. © 2013 Deloitte Sustainability Sustainable consumption (active engagement) Sustainable production (risk-management) From risk to consumer engagement Deloitte Sustainability, September 2013
  5. 5. © 2013 Deloitte Why consumption & sustainability? Deloitte Sustainability, September 2013
  6. 6. © 2013 Deloitte An example from fashion The average Nordic consumer Water: 3650 L Chemicals: 3 Kg Energy: 400 MJ Land: 13 m2 A regular pair of jeans One planet 15 Kg of clothes every year But a need for 2.3 planets in 2050 if we proceed with ‘business as usual’ Deloitte Sustainability, September 2013
  7. 7. © 2013 Deloitte Four ways of engaging with end consumers PROTECT THE PLANET Models that enable consumers to prevent global resource scarcity, climate change, deforestation, eco- system degradation and other environmental considerations. RE-CONCEPTUALIZE WASTE Models that enable consumers to contribute to a holistic product lifecycle, such as closed loop, cradle to cradle and other recycling schemes. RE-IMAGINE CONSUMPTION Models that empower consumers to reduce consumption and to do more with less, by offering collaborative models such as, leasing, lending, repairing schemes and durable design. IMPROVE QUALITY OF LIFE Models that empower consumers to contribute to better societal conditions and animal welfare, by creating transparency, traceability or new generation of cause related marketing. Deloitte Sustainability, September 2013
  8. 8. © 2013 DeloitteDeloitte Sustainability, September 2013 Protect the planet - from passive products to consumer empowerment Companies offer consumers a chance to buy pro-environmental products such as organic cotton clothing. Protect the Planet 1.0 Nest used artificial intelligence, smart design and consumer behaviour understanding to re-create the simple at home thermostat. The Nest learns how people live in their home and helps regulate temperatures to optimize energy efficiency. It is user friendly, so consumers easily learn how to program their HVAC systems to save money and achieve maximum household comfort. Protect the Planet 2.0
  9. 9. © 2013 DeloitteDeloitte Sustainability, September 2013 Re-conceptualize waste - from recycling schemes to lifecycle thinking Re-Conceptualize Waste 1.0 Companies allow consumers to bring in old products or batteries and take care of the recycling. Innovative schemes such as the one offered by Puma – incorporate cradle to cradle thinking into the design of their garments – with considerations such as fabric and reuse considered from product conception. Puma’s In Cycle line is 100 percent recyclable or bio-degradable and they offer in store collection for consumers to return used products. Re-Conceptualize Waste 2.0
  10. 10. © 2013 Deloitte Re-imagine consumption - from informal economies to new business models An informal economy of sharing and selling between consumers and reuse via charity donations have been around for years. Re-Imagine Consumption 1.0 Re-Imagine Consumption 2.0 Second-hand and sharing has become much sexier with newer models such as the swapping scheme created by Bib & Tuck allowing companies to harness technology to create market potential and new ways of creating consumer value. Bib & Tuck has a waiting list of nearly 5,000 members.
  11. 11. © 2013 DeloitteDeloitte Sustainability, September 2013 Improve quality of life - from philanthropy to active engagement Improve Quality of Life 1.0 Companies, such as Disney’s donation to the Boys and Girls Club of America, use charitable donations as a form of CSR and brand building. Improve Quality of Life 2.0 Tom’s shoes – One for One project Collaboration with 75 Giving Partners, humanitarian organizations supporting in the distribution of shoes. For every pair of shoes a costumer purchase, one shoe is donated to a child in need.
  12. 12. © 2013 DeloitteDeloitte Sustainability, September 2013 Sustainable engagement 3.0 - a holistic approach Protect the Planet The world’s fist garment recycling program. Converted entire sportswear line to 100% organically grown cotton in 1996. Use recycled nylon and polyester. Re-Imagine Waste Patagonia takes back consumers’ used clothing and reuses or recycles it – since July 2005 they have recycled 56,6 tons of clothing. Re-Imagine Consumption In 2011 Patagonia made a bold statement suggesting, “Don’t Buy this Jacket” in which they urged consumers to reconsider purchasing new products and directed them to a new eBay partnership in which they could buy and sell used Patagonia products. They also offer repair on Patagonia products free of charge or at “fair prices” and guarantee 10 day turnarounds. Improve Quality of Life As part of their “footprint chronicles” Patagonia includes an interactive map of all of their suppliers throughout the world. They also include videos and interviews with suppliers so consumers can learn more about key issues in the supply chain.
  13. 13. © 2013 Deloitte Successful Sustainable Engagement A personalized approach based on industry, product offering and consumer target group New ways of conceiving consumption and providing value Creative tools to overcome the barriers A solid understanding of consumers and their needs Deloitte Sustainability, September 2013
  14. 14. © 2013 Deloitte If you have any questions, or want to know more about sustainable consumption, please contact: Bahare Haghshenas Manager, Deloitte Sustainability More information Deloitte Sustainability, September 2013
  15. 15. Deloitte Consulting – turning ideas into reality Deloitte Consulting focuses on developing and improving the efficiency of the clients’ organisation, core processes, financial management and IT to help realise their strategic objectives. We know all the ins and outs of the public and private sectors and combine our professional competencies with the skill in managing, steering and implementing projects in complex environments. Be it as advisers or process managers from idea stage to implementation. Deloitte Touche Tohmatsu Limited Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee, and its network of member firms, each of which is a legally separate and independent entity. Please see for a detailed description of the legal structure of Deloitte Touche Tohmatsu Limited and its member firms. © 2013 Deloitte Statsautoriseret Revisionspartnerselskab. Member of Deloitte Touche Tohmatsu Limited