Sleek was the first modular kitchen brand to bring wire baskets to India. Sleek is a specialist in kitchen accessories, appliances & modular kitchens. it is company presentation about sleek

3. Presented by

5. Ö Greet Immediately.
Ö Give Consumer Space.
Ö Connect with Consumer.
Ö Active Listening.
Ö Think Consumer.
Ö Make Need Offer.
Ö Ask for the Order.
SLEEK SEVEN
NORMS

8. Sleek was the first modular kitchen brand to bring wire
baskets to India. Sleek is a specialist in kitchen accessories,
appliances & modular kitchens.
COMPANY PROFILE
Sleek International has made giant strides from being a
basket manufacturer in 1993 to a complete kitchen solution
provider. Sleek has witnessed tremendous growth ever since.
Sleek's core competency translates into increased customer
satisfaction, better innovations and higher value, both in
quality and craftsmanship. Sleek has also tied up with the best
in kitchen brands, namely Sige, Tecnoinox, Falmec, BC3
Cocinas…etc. in order to bring global standards to Indian
kitchens. With over 25000 kitchens installed annually, and
About Us

9. QUALITY STATEMENTQUALITY STATEMENT
Dream kitchens for every IndianDream kitchens for every Indian
OurOur MissionMission
To bring you the world’s finest in modular kitchens.To bring you the world’s finest in modular kitchens.
OurOur VisionVision
To design kitchens that are creative, distinctive, and unique expressions ofTo design kitchens that are creative, distinctive, and unique expressions of
your lifestyle, while also allowing you the choice of designing your ownyour lifestyle, while also allowing you the choice of designing your own
kitchen through the provision of the best components available.kitchen through the provision of the best components available.
OurOur GoalGoal
-To provide the best in the modular kitchen category-To provide the best in the modular kitchen category
-To offer an exhaustive range of accessories, appliances and kitchens.-To offer an exhaustive range of accessories, appliances and kitchens.
-To exceed consumer expectations-To exceed consumer expectations
-To provide efficient and prompt after-sales service-To provide efficient and prompt after-sales service
OurOur PromisePromise
To consistently deliver the latest products, while achieving progressTo consistently deliver the latest products, while achieving progress
through design, innovation and improvement.through design, innovation and improvement.

10. OUR JOURNEY
1996
• The journey begun with the marketing of plastic coated wire baskets for
household usage.
1998
• The launch of Sleek Kitchen Accessories. Gradually, the pioneer standardized
the accessories industry; making standard products available at most modular
kitchen outlets and hardware stores.
2000
• Achieved market leader status in kitchen accessories, spreading its network
across the country.
• Product range expanded to offer everything necessary for the complete
kitchen– cutlery trays, storage units or utility shelves, wire baskets or merry-go-
rounds.
• Import of appliances and hardware extending to hobs, chimneys, utility shelves
and exclusive hardware and fittings.
• Establishment of the First Franchisee outlet of Sleek Kitchen World – Status,
in Borivali, Mumbai.
2002
• Pioneered the ‘Total Kitchen Solution Provider’ concept by setting up its own
manufacturing units and mastering the design installation process.

11. 2004
• The leader in the ‘Total Kitchen Solution Provider’ category.
• The largest accessories manufacturer and supplier across the country.
• Installations reach the 7,500 kitchens per annum mark. Now in the year 2010 it
is 20,000 per annum.
• Establishment of the Second Franchisee outlet of Sleek Kitchen World–
Silverline, in Powai, Mumbai.
2006-2007
•Various Outlets established across India - Pune, Ghaziabad, Bangalore,
Hyderbad, New Bombay.
•Sleek in collaboration with various top brands started shop in shop.
•In the first year it started with 5 store with @home brand.
•Second year 12 more stores were started in collaboration with home and croma
brand.
•Third year more 10 store came into existence in collaboration with brands like
hypercity, Lifestyle, Off the shelves.
•Now in all there are 28 shop galleries in top of the line retail outlets.
2008
•Sleek started its first panel processing base exclusively for shutters and
carcass with Sleek Furnitech in Udaipur.
• Sleek also was associated with one of the India's most respected and powerful
brands - Kitchen Grace, for supplying the hing end high to the consumers.
2009
• Company has been awarded credential ISO 9001-2008.

12. • Mr. T. T. Ahuja
Chairman
• Mr. Rajesh T. Ahuja
Director Corporate Affairs
• Mr. Monesh T. Ahuja
CEO
• Mr.Jayraj Nair
Vice President - Marketing
• Mr. Deepak Sapru
Vice President - Retails and Arch-
Builder Dept
• Mr. Ritesh Jain
Vice President - ERB Division
• Mr. Anup Nair
Sr. Manager Operations
• Mr. Mohan Reddy
Factory Operational Manager
• Mr. Shripad Sawant
Technical Manager (Accessories)
• Ms. Bharti Shah
Design Center Manager
• Ms. Mary Rane
AGM

13. Sleek has an experience of over 15 years in the modular
kitchen industry and hence understands the consumer’s taste
very well. Sleek also has an in house team of designing
professionals. From customized kitchen solutions within a
budget to easy installment of the kitchen, Sleek stands true
to its specialist image.
Sleek is a specialist in kitchen solutions. From kitchen
accessories to appliances to complete modular kitchens, Sleek
provides everything you need, to transform your kitchen into a
specialist kitchen.

14. • Over seven years of experience in this still nascent industry
• A professional team of Interior Designers with Specialisations in
Kitchen Designing
• Use of Ergonomics – a scientific method of designing interiors
• One of the largest manufacturers and marketers of kitchen
accessories and products in India
• Over 25,000 kitchens installed across India and abroad per annum
• A network of over 450 Sleek dealers across India selling average
of 20,000 kitchens and components for over 9 lakh kitchens every
year
• A widespread dealer network that affords prompt after sales
service across the country
• Over 200 trained kitchen designing professionals across our
dealerships
The pioneer and specialist in
Kitchen Solutions

15. THE DISADVANTAGES OF CARPENTER-DESIGNED
KITCHENS
Design Options
• Limited options, depending on the carpenter's resources
Finish
• Hand-made, and thus lacks precision, finish and quality
Planning & Design
• Lacks the know-how of space management
• You have little or no control on the final product

16. Durability
• No guarantee
Time Span
• Depends on the efficiency of the carpenter
• Both fabrication and assembling is done onsite, means your
home turns into a workshop for a very long time
After-Sales Service
• Non-existent
Cost-effectiveness
• In terms of money spend - a cheaper option.
• Convenience and looks deteriorate over usage, meaning
more money spent servicing
Design options
• Minimal design alternatives. Designing

19. A kitchen is much more than just a cooking
place. It is the heart of your home. By combining
aesthetics with functionality and elegance, Sleek
modular kitchens can truly transform your
kitchen into a specialist kitchen. With the
advent of Sleek, the kitchen specialist, you can
now alter your daily cooking task into a beautiful
experience. From innovative accessories to high-
tech appliances, your Sleek modular kitchen has
it all. Customized to perfection, your Sleek

23. Plastic washer
Chipboard screw
WALL CABINET
HANGING
Glass support
set
Cabinet
connector
SS GTRT support Glass support
SS SCREW /
NYLO

24. Shutter