Pay-per-click (PPC) advertising is a form of online advertising where advertisers pay a fee each time one of their ad links or text ads is clicked. With PPC on Google AdWords, ads are ranked and priced through an auction system based on relevance and the bid amount. The amount advertisers pay per click depends on factors like competition for keywords and ad quality. PPC is commonly used alongside search engine optimization (SEO) efforts to drive more immediate traffic while SEO rankings improve over time.

1. PAY-PER-CLICK
ADVERTISING
EXPLAINED
If someone clicks on an ad. the company will pay the search engine
for the click.
With Google AdWords, the ads that show up w/ search results are
the ones that Google thinks are most relevant and had the highest
bid among the most relevant ads.
The amount of competition for particular keywords •
Quality score: a measure of how relevant a search within your ad
is.
The amount you pay each time someone clicks on your ad is based
on a few factors:
Pay Per Click advertising is form of search engine advertising. It
involves paying for ads when someone clicks on a link, as opposed
to banner ads, where you pay if someone sees an ad no matter what
action they take.
Companies use PPC to send traffic to their sites while waiting for
results from their SEO efforts.
But if you're already at the top of search results and you have a PPC
ad showing up with fill up a person's screen, which nearly
guarantees that people will visit your site.
HOW PPC ADS WORK
HOW MUCH DO PPC
ADS COST?
CAN PPC WORK WITH
SEO?
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