See how location bid adjustments can double your PPC conversions.

1. Use location bid modifiers to
drive big gains in AdWords.

2. ≠
“20% of households account for 40% of all consumer
spending and spend 3.2 times more than the average
household in most categories”
— Ipsos
The Flaw in Search Marketing:
Different customers search using the same keywords.
You pay the same cost-per-click for users that convert
very differently.

3. Revenue per Click
$3.50
Revenue per Click
$0.25
buy widget
The value of a click varies dramatically between
neighbourhoods. Its now critical to adjust your bids
according to neighborhood value.

4. You currently can’t see this local variation in your
reporting but every click you buy isn’t worth the price
you pay for it. This wasted adspend is significant.
$8.00
Revenue
per Click
Revenue per Click by Neighbourhood

5. Predicative is the first advanced geo-analytics
platform built for the needs of internet marketing. We
provide a critical new capability that brings this hidden
opportunity to light.

6. Beverly Hills +50%
Location bid optimization is a simple concept but a
complex execution. Bid more aggressively for high
ROI traffic & dominate ad positions where your best
customers live.

7. Most advertisers who employ location bid optimization
only bid cities or states. Bidding large populations the
same is rarely effective.
-15%
Most advertisers use simple location bid strategies
that bid a handful of states or cities differently.
Bidding millions of households the same way just isn’t
effective.

8. An effective location bid strategy requires bidding
neighbourhoods differently. Every city contains low
and high value areas, you can’t bid the entire city the
same.

9. MISSED
OPPORTUNITY
AdWords provides 10,000 location bid adjustments
per campaign but unlocking this opportunity requires
the expertise of a geo-specialist. Predicative is the
leader in this area of optimization.

10. We use your 10,000 location bid allotment to optimize
for growth and ROI. All advertisers, regardless of
industry, benefit from this optimization.

11. +84%
INCREASE IN ROAS
Using a ROI focused location
bid optimization Predicative
was able to improve ROAS
by 84% for One Kings Lane.
Full case study available on
request.
OBJECTIVE
Improve ROAS

12. Implementation is simple and straightforward using
the AdWords API. There is nothing to manage & we
don’t replace any of your existing bid management
tools. We enhance what you are already doing.

13. Getting Started:
We offer a free AdWords analysis which will reveal how
location bid optimization can improve your campaigns.
Get our full deck, case studies, pricing & sample report:
hello@predicative.com