The document outlines the top reasons to choose search engine optimization (SEO) over pay-per-click (PPC) advertising. It states that SEO is better for long-term success by organically increasing brand awareness, trust, and high-quality website traffic. In contrast, PPC provides only short-term gains and requires constant spending. The document also notes that SEO improves conversion rates and domain authority over time, provides higher returns on investment, and allows free, 24/7 promotion of websites indefinitely.

2. TOP REASONS
FOR CHOOSING
SEO OVER PPC
www.thoughtfulminds.org

3. Wondering which one would be
beneficial for your business – SEO
or PPC?
Both are powerful techniques to
generate massive traffic. However,
SEO is beneficial for long-term
success and PPC is a short-term fix.
WWW.THOUGHTFULMINDS.ORG

4. SO WHY SHOULD
YOU CHOOSE
SEO OVER PPC?
WWW.THOUGHTFULMINDS.ORG

5. Brand
Awareness
 SEO boosts brand awareness by
increasing the search engine
visibility for targeted keywords.
 This helps potential customers
find your website easily.
WWW.THOUGHTFULMINDS.ORG

6. Trustworthiness
and Reliability
 Getting your website on top of
organic results for your products
and services increases
credibility among your
audience.
WWW.THOUGHTFULMINDS.ORG

7. Quality Website
Traffic
 It boosts website traffic that
generates leads by educating
prospects about your products
and business.
 It does not persuade users to
buy with advertisements.
WWW.THOUGHTFULMINDS.ORG

8. Generates
TrafficThat
Converts  SEO traffic has a higher rate of
conversion than other traffic
sources.
 By getting on top of Google,
your business can get more
conversions.
WWW.THOUGHTFULMINDS.ORG

9. Cost Per Click
 Getting organic traffic is free.
 It requires time and effort but
no money.
WWW.THOUGHTFULMINDS.ORG

10. Does Not Involve
Paid Advertising
 SEO does not require paid
advertisements.
 With an effective and strong
strategy, you can drive massive
traffic without paying per click.
WWW.THOUGHTFULMINDS.ORG

11. Return on
Investment
 Organic traffic from search
engines provide higher ROI
than PPC and other traditional
forms of paid marketing.
WWW.THOUGHTFULMINDS.ORG

12. Cost-Effective
 It is the most cost-effective
technique as compared to other
tactics of marketing for
branding and traffic generation.
WWW.THOUGHTFULMINDS.ORG

13. Long-Term
 Unlike PPC, the organic traffic
sustains longer.
 It does not stop the moment
payment is stopped.
WWW.THOUGHTFULMINDS.ORG

14. Builds Domain
Authority  Domain authority is the
measure of ranking of the entire
domains and sub-domains.
 The stronger your domain
authority, the better would be
your site ranking.
 SEO builds a strong domain
authority.
WWW.THOUGHTFULMINDS.ORG

15. Improved Click-
Through Rate
 Users mostly click on organic
results.
 Many users skip paid
advertisements.
 Therefore, SEO increases CTR.
WWW.THOUGHTFULMINDS.ORG

16. SEO works
24*7  It offers 24*7 Promotion.
 It means your website rank will
not disappear suddenly.
 Once you reach on top of search
engines, your business will get
promoted all the time, even
when you are sleeping.
WWW.THOUGHTFULMINDS.ORG

17. SEO Impacts
Purchasing
Decisions  SEO develops credibility and
trust among users which greatly
impacts their purchasing
decision.
 You can boost conversion by
using SEO effectively.
WWW.THOUGHTFULMINDS.ORG

18. SEO Increases
Website Referrals
 With the help of SEO you can
gain referrals from search
engines.
 With a strong online presence,
your website visitors may refer
your website to others.
WWW.THOUGHTFULMINDS.ORG

19. SEO Rankings
Are Forever
 With SEO you are most likely
to remain on top with the best
SEO practice.
 Once you reach on top on
targeted keywords, you can
expand to more keywords.
WWW.THOUGHTFULMINDS.ORG

20. THANK YOU WWW.THOUGHTFULMINDS.ORG