Google adwords,SEO vs adwords

2. Ad Word (Google AdWord) is an advertising service by Google for
businesses wanting to display ads on Google and its advertising network.
The AdWord program enables businesses to set a budget for advertising
and only pay when people click the ads. The ad service is largely focused
on keywords.
ADWORDS

3. WHY GOOGLE ADWORDS
 Attract more customers
 Advertise locally or globally.
 Reach the right people at the right time
 If you need us, we’re here

5. TERMS ASSOCIATES WITH
 IMPRESSION
 PPC
 QUALITY SCORE
 GOOGLE AUCTION
 AD RANK

6.  IMPRESSION
An impression is counted each time your ad is shown on a
search result page or other site on the Google Network. Each
time your ad appears on Google or the Google Network, it's
counted as one impression.
o PPC
PPC stands for pay-per-click, a model of internet marketing in
which advertisers pay a fee each time one of their ads is
clicked. Essentially, it’s a way of buying visits to your site,
rather than attempting to “earn” those visits organically.

7.  AdRank
AdRank in AdWords has historically been calculated based on your
Max CPC and Quality Score. The preceding figure illustrates how
competing ads on Google are ranked in descending order of Ad Rank.
The advertiser that has the highest product of maximum CPC bid and
Quality Score wins the coveted top ad spot.
Quality Score
Quality Score is Google's rating of the quality and relevance of both
your keywords and PPC ads. It is used to determine your cost per click
(CPC) and multiplied by your maximum bid to determine your ad rank in
the ad auction process.

8.  GOOGLE AUCTION
Google AdWords is Google's advertising system
in which advertisers bid on certain keywords in
order for their clickable ads to appear in
Google's search results. Since advertisers have
to pay for these clicks, this is how Google
makes money from search

10. ADWORDS
 Adwords is for Google sites and
websites that use Google Adsense.
 Adwords traffic is paid .
 Adwords ads appear on the top and
bottom of Google Search Results and
under certain conditions you can get
one of those ad positions.
 Adwords is easier to calculate the
ROI
 When you stop your adwords
campaigns traffic also stops
SEO
 SEO principles are applicable
for all search engines.
 SEO traffic is free
 SEO you have to work much
harder to get one of the top
positions in the organic search
results.
 SEO is more difficult because
there are a lot more factors that
play a role and not just ad
spending and revenue.
 once you start getting organic
traffic with SEO, this will
continue long term.

11. ADWORDS LOOKS LIKE..

12. SEO LOOKS LIKE

15. BENEFITS OF ADWORDS