Pay Per Click is to create business and is mostly used by ecommerce website. To avail these services contact- OGEN Infosystem.

1. Pay Per Click (PPC)

2. WhatisPPC?
PPC stands for pay-per-click, a model of
internet marketing in which advertisers
pay a fee each time one of their ads is
clicked. Essentially, it’s a way of buying
visits to your site, rather than attempting to
“earn” those visits organically.

3. Howisit
connected with
Google AdWords?
▪ Google AdWords is the single most popular PPC
advertising system in the world.The AdWords platform
enables businesses to create ads that appear on
Google’s search engine and other Google properties.
▪ AdWords operates on a pay-per-click model, in which
users bid on keywords and pay for each click on their
advertisements. Every time a search is initiated, Google
digs into the pool of AdWords advertisers and chooses
a set of winners to appear in the valuable ad space on
its search results page.The “winners” are chosen based
on a combination of factors, including the quality and
relevance of their keywords and ad campaigns, as well
as the size of their keyword bids.

4. HowDoesPay-
Per-Click
Advertising Work?
In order for ads to appear alongside the results on a
search engine (commonly referred to as a Search Engine
Results Page, or SERP), advertisers cannot simply pay
more to ensure that their ads appear more prominently
than their competitor’s ads. Instead, ads are subject the
what is known as the Ad Auction, an entirely automated
process that Google and other major search engines use
to determine the relevance and validity of advertisements
that appear on their SERPs.

5. Pay-Per-Click
Advertising:
Keywords
As its name implies, the Ad Auction is a bidding system.
This means that advertisers must bid on the terms they
want to “trigger,” or display, their ads.These terms are
known as keywords.
Say, for example, that your business specializes in
camping equipment. A user wanting to purchase a new
tent, sleeping bag, or portable stove might enter the
keyword “camping equipment” into a search engine to
find retailers offering these items.

6. OGENINFOSYSTEMPVT.LTD.
Address: 59,FirstFloor,RamaRoadIndustrialArea,NearKirtiNagarMetro
Station,Delhi,110015,India
Callusat: 965-493-9970
WhatsAppusat:965-493-9970
www.ogeninfo.com