This document is a personal profile and resume for an individual with experience in retail operations management and training. It summarizes their professional background running a successful retail store for over 20 years before transitioning to a role as a trainer and assessor. They have since worked with two training organizations, providing accredited training and supporting students with barriers to employment. Their experience includes managing retail operations, personnel leadership, and designing training to develop job skills and find work placements for students.

1. 07 4121 5737 / 0429 995 737
daphfdream@bigpond.com.au
4 Guilmartins Way
Tinana, QLD 4650
1 | P a g e
PERSONAL PROFILE
Having spent many years running a highly successful retail operation, I developed a professional practice
including but by no means limited to leadership of retail teams, management of the customer experience and
strategic procurement. When I finally sold my store, I was in a financial position to pursue a long-standing
calling to work with people experiencing significant barriers to employment.
Leveraging my strong professional background and newly-minted Certificate IV in Training and Assessment, I
took on roles first for Sarina Russo Institute and then Smart City, working with students experiencing
difficulties due to long-term unemployment or learning difficulties to achieve a vocational qualification and
find work.
PROFESSIONAL SKILLS
Training and Assessing | Course Optimisation | Training Delivery | Assessments
Supporting Students with Learning Difficulties
Retail Operations Management | Personnel Leadership
WORK HISTORY
Trainer and Assessor, Retail
Smart City
2014-2015
ACHIEVEMENTS
 Provided dedicated training for students with significant barriers to training and employment
 Managed cohorts of up to 30 students at one time, providing support to students, with:
 ASD
 ADHD
 Learning disorders
 Designed classes to manage behavioural issues
RESPONSIBILITIES
 Supporting students to achieve Certificate II in Retail, including:
 Leading academic study sessions
 Coordinating work placements
 Acting as coach, mentor, trainer and assessor
 Planning assessment and accreditation activities
 Addressing language, literacy and numeracy skills
 Overseeing administrative components

2. 07 4121 5737 / 0429 995 737
daphfdream@bigpond.com.au
4 Guilmartins Way
Tinana, QLD 4650
2 | P a g e
Trainer and Assessor, Retail
Sarina Russo Institute
2013-2014
ACHIEVEMENTS
 Delivered industry-focused accredited training towards Certificate III in Retail Operations
 Designed training material to support students to gain employment, through:
 Building work-readiness skills
 Mentoring students with history of unemployment to confidently apply for work
RESPONSIBILITIES
 Providing additional support to students with mentoring and job placement services
 Managing administration to comply with QLD government Certificate 3 Guarantee Program
 Designing and facilitating training on critical elements of retail practice, including:
 Customer interaction
 Point-of-sale handling procedures
 Recommending specialised products and services
 Understanding commercial objectives and financial reporting
 Maintaining store safety
Director
Daph’s Dream
1990-2013
ACHIEVEMENTS
 Built locally-renowned retail store, serving the affordable fashion market
 Developed ranges to appeal to requirements of broad demographic, including:
 High-street fashion
 Daywear
 Formal wear
 Managed relocation project to relaunch store in Brisbane
 Developed strategies to forecast product requirements 6 to 12 months in advance
 Balanced requirements of consistently strong sellers with need to keep store fresh and on-trend
RESPONSIBILITIES
 Managing customer offering, including:
 Visual merchandising
 Identifying current and future customer requirements
 Evaluating products for suitability, strategic fit, evolution of range and pricing

3. 07 4121 5737 / 0429 995 737
daphfdream@bigpond.com.au
4 Guilmartins Way
Tinana, QLD 4650
3 | P a g e
 Managing staff, including:
 Hiring and selection
 Training and mentoring
 Setting and evaluating performance expectations
 Managing operating and capital budgets
 Reviewing performance indicators, including:
 Gross sales
 Discounting
PROFESSIONAL DEVELOPMENT
Diploma in Child Youth and Family Intervention (ongoing)
Diploma of Retail Management
Diploma of Management
Certificate IV in Training and Assessment
Certificate II in Retail Services
REFERENCES
Paul Cisceau
Manager
Smart City
07 5475 0006
Max Seymour
Director
Seymours
TBA