P&G awards 2015 : gillette company

1. 1
The business case – Exercise n°1
GROUP NAME: Danilo’s girls
UNIVERSITY : Universita degli Studi di Siena
STRENGHT WEAKNESSES
OPPORTUNITIES THREATS
High quality product
Innovational product
Well known brand
Product easy to find
Brand with high capital resources
Too expensive
Gillette system usable only
with Gillette razor blade
Connected to fashion
Loosing customer that shave
with electric razor
More economic competitors
Expand e-commerce market

2. 2
Exercise n°2 (a)CMK
GROUP NAME: Danilo’s girls
UNIVERSITY: Università degli studi di Siena
I am Niccolo,
I am 26 years old, I work at Ferragamo,
My dream is to become a famous and successful designer.
In my free time I like to go to the gym and spend time with
friends and to travel
My role models are well-known fashion designers.

3. 3
Exercise n°2 (b)CMK
I noticed that nowadays long beard is a fashion trend,
that’s why I shave less then before.
For me shaving means to look younger and without
style.
What I look for in a razor is attentiveness to sensitive
skin and the pleasure of a luxurious shave.
GROUP NAME: Danilo’s girls
UNIVERSITY: Università degli studi di Siena

4. 4
Exercise n°2 (c)CMK
One of the latest fashion trends is a well kept full beard,
that’s why I’m shaving less.
A clean shave makes you seem younger and out of
style.
Until a few years ago I favored the Gillette system, but
now I only trim my beard with electric razor.
GROUP NAME: Danilo’s girls
UNIVERSITY: Università degli studi di Siena

5. 5
MARKETING Exercise n°3 (a)
1.if you shave more , you seem like a man that cares for external appearance, it looks
more professional and clean.
The use of Gillette Flex Ball will guarantee a totally new shaving experience without
cutting and irritating the skin. Its perfect for a daily shaving.
2a) Advertising on facebook, youtube, online newspaper, online game and video
commercial: short story about a guy, who shaved before a date and the girls likes the
feel of his skin and the clean look. He takes her home and she steals his Gillette razor
2b) Hostess girls standing in front of and inside the store, promoting the products and
shaving the costumers for free and giving away free samples, discount for students,
recycling bonus: after 4 old razor blades, you get a free one.
GROUP NAME: Danilo’s girls
UNIVERSITY: Università degli studi di Siena

6. 6
MARKETING Exercise n°3 (b)
M1 M2 M3 M4 M5 M6
Facebook
Youtube
Instagram
Online newspaper
DIGITAL
Poster,Banner
GROUP NAME: Danilo’s girls
UNIVERSITY: Università degli studi di Siena

7. 7
IT Exercise n°4
The numeric
distribution refers to
the actual numbers
of stores a product
is sold in, the
incremental
turnover is the
increase of revenue
between the new
and the previous
revenue
GROUP NAME: Danilo’s girls
UNIVERSITY: Università degli studi di Siena

8. 8
SALES & FINANCE Exercise n° 5 (a)
We choose
almost one of
each tool to
guarantee a
maximum of
diversity of
tools and a
maximum of
ROI, trying to
keep the costs low. Also we tried to choose the tools that fit best into certain areas of b
the hyper and the supermarket.
GROUP NAME: Danilo’s girls
UNIVERSITY: Università degli studi di Siena

9. 9
SALES & FINANCE Exercise n° 5 (b)
Ipermarket Supermarket
GROUP NAME: Danilo’s girls
UNIVERSITY: Università degli studi di Siena

10. 1. Full-sized cartboard
testimonial, to get the attention
of the costumer, we decided to
use this item, because it’s big
and we would use a picture of
a wellknown person, so people
would notice. Attached to this
cartboard would be a basket
with Gillette razors, then
customers could take it directly
out of it.
10
SALES & FINANCE Exercise n° 5 (c)
GROUP NAME: Danilo’s girls
UNIVERSITY: Università degli studi di Siena

11. 11
SALES & FINANCE Exercise n° 5 (d)
The scheme below represent our selection of 10 items that we
want sell on e-commerce website
Our “consumer offer” consist in selling every type of razor with
his blades.
GROUP NAME: Danilo’s girls
UNIVERSITY: Università degli studi di Siena

12. 12
Exercise n°6SNO
1. We need to send the product from our plant to the customer
with 3 trucks of type 1
2. The cost will be 4800 €
3. We are producing 2520 kgCO2
Supply Network Operation
solution Co2 truck with pallet price for truck
1 medium 20 pallet (a) 1260 1600
1 medium fully (b+c) 1260 1600
1 medium 22 pallet d 1350 1600
Total 2520 4800
GROUP NAME: Danilo’s girls
UNIVERSITY: Università degli studi di Siena

13. 13
TARGET ANALYSIS and INSIGHTS
DIGITAL PLAN AND
E-COMMERCE
IDEAL ASSORTMENT AND IN
STORE PLAN
BUSINESS PROPOSAL Exercise n°7
Benefit/Results expectedAction/Choice
SUPPLY CHAIN STRATEGY
develop social media
marketing
Expand the market in the age
20-28
make an e-commerce website
to sell new product line
Reach new customers , with
exclusive sell promotion
calculate the roi , and through
it explain the ideal assortment
Best selling solution to B2B
customers
Study the best shipping
solution
Maximize the selling whit an
attention to the nature
GROUP NAME: Danilo’s girls
UNIVERSITY: Università degli studi di Siena