De Jong is a fashion brand that uses proprietary self-cleaning textile technology to create sustainable clothing that lasts longer and has a higher resale value than 95% of other clothes. The brand aims to target D2C, B2B, and deep-tech markets. Key revenue drivers include enriching fabrics through coating for the B2B market, operating a global D2C channel with recycling centers, and using retail channels for mid-tier wholesale pricing. The founder, Jacob de Jong, seeks to establish deep-tech manufacturing and create an intellectual property value of at least $3 million.

1. IMPACT CLOTHES
D E J O N G

2. About "de Jong"
Proprietary self-cleaning textile technology
D2C, B2B, and deep-tech markets open from the onset
Clothes last longer and have a higher resell value
Impact brands like Tesla are valued at a premium
De Jong is a fashion brand using 4 key components to build
sustainable market advantages:
1.
2.
3.
4.

3. Why consumers
choose de Jong?
BETTER SOCIAL INVESTMENT
Impact clothes last longer, are more comfortable
than 95% of other clothes, and are sustainable.
MID-TIER UNBEATABLE
The combination of quality and price is superior for
the mid-tier market. Prada-level quality at a bargain.
SPIRITUAL DESIGNS
De Jong clothes are designed by Jacob de Jong who
can reproduce cleansing spirit.

4. What are the key
revenue drivers?
03 ENRICHING FABRICS
Textile is coated for B2B
market players to 10x
durability.
The D2C channel will
operate globally with
regional recycling centers.
D2C GLOBALLY
02 Retail channels will be used
with competitive mid-tier
wholesale pricing.
B2B CHANNELS
01

5. COLLECTION ALPHA VALIDATED!
> $ 20.00 > $ 15.00
ACCESSORIES
> $ 10.00
Impact Collections 2023/24

6. Meet Jacob de Jong
Ingrain pieces of the Dutch spirit in his Norse DNA
Learn from producers of competing products
Learn how to assemble modular buildings
Learn how to. use the production equipment for de
Jong's deep-tech manufacturing
"Become Jacob de Jong" legally
Jacob de Jong is a Dutch alias of Alek Ribak to avoid the
gravity of his name. Jacob de Jong's spirit is as light as air
and as warm as a blanket to cover all bodies.
Alek came to the Netherlands over the summer to:

7. F I N A N C I A L S
Equity Investment
Set up new facilities: $1.2m
Compliance & reporting: $50k
Three years production: $550k
Salaries & expenses: $1m
Marketing & PR: $400k
Required investment: $3.2m for 35%
INITIAL OKRs
Create real-estate value of $3m+
Establish deep-tech manufacturing
Source the right clothing subcontractors
Create an IP value of at least $3m
Reach $1m ARR in Year 1
Then impress investors with the data.
"ELECTRIC CARS ARE STILL USING THE GRID. FASHION IS SUPERFICIAL SO IS HUMANKIND. IF
THE WORLD'S RICHEST MAN IS SELLING ELECTRIC CARS AND THE SECOND RICHEST SELLS
FASHION ITEMS, A SUSTAINABLE FASHION COMPANY IS THE SAFEST BET TO MAKE A
BILLION DOLLARS. " JACOB DE JONG aka JJ
R
E Q
U
I R
E D

8. GTM
02
SMOOTH START 01
WIDE B2B SALES
Start secret formula production
and deep tech sales. JJ will
develop the semi-automated
production process in the EU.
JJ will lead the sales team and
establish B2B wholesale
partnerships in countries with a
recycling history.
04
03
DEEP B2B SALES
LAUNCH D2C
Switch to account-based
marketing to penetrate more
organizations and retail
channels based on data.
New and improved D2C store
with data-backed designs of
clothes. Launch B2C ads. Start
the initial PR campaigns.
GO TO MARKET STRATEGY

9. ARR
SINGLE FOUNDER
SKILLS & VALUES
Jacob is experienced enough to
be a single founder. He
understands both Yin and Yang
and can self-motivate every hour.
Jacob de Jong has made 2
businesses in niche markets and one
JV with a foreign monopoly. To get
to Impact's "de Jong" Alek was
researching projects for 2 years.
SPEED IS VITAL
CONTACT
A massive ESOP program is
envisioned. Because of his unique
spirit and tier-1 gaming past, minority
founders could find it hard to keep
pace with him.
Contact JJ at: avrwise@pm.me
Telephone: +31 6 30 30 74 42
Alek Ribak-Rurik >
de Jong

10. www.impactclothes.org
D E J O N G