1. TEAM IDENTITY
One car, One team, One goal
One unique experience
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2. 2
EXECUTIVE SUMMARY
“
“
With this booklet we wish to make
a brief presentation of tomorrow’s
leaders in Engineering, Science,
Innovation and Marketing. This
is the material we used in order to
outline potential funding plans. More
and more every day we continue
to gain a new insight in innovation
thanks to the 2013 F1 in Schools
World Championship …a true once
in a lifetime experience.
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3. 3
Engineering (240Pts)
Specifications (120 Pts)
Use of CAD/CAM (60 Pts)
Manufacture Quality (60 Pts)
INTRODUCING THE TEAM
WHO WE ARE?
SPEED DEAMONS is a team of
5 students 16 - 17 years old
from Ellinogermaniki Agogi, High
School. Speed Deamons proudly
represent Greece in the World
Championship.
KEY MOTIVES
Speed Deamons have three key elements
dominating their project for the 2013 World
Championship:
Dedication
Working hard and believing not only in oneself
but in the team is where success is ultimately
found. As Speed Deamons, we put 100% into
our project and we love it.
Innovation
Innovation is the key to development. As business
people innovate to stay ahead of their competitors,
Speed Deamons have gained a new insight in
innovation and thus won the national competition.
Teamwork
In the corporate environment, employees are
usually encouraged to establish team-work skills in
order to achieve the highest standards. We believe
that by working together and organising inspiring
brainstorming meetings, success is a step nearer.
The international Marking Criteria is outlined below
Portfolio & Pit Display (210 Pts)
Portfolio (90 Pts)
F1 Design Process (60 Pts)
Pit Display & Marketing (60 Pts)
Racing (270Pts)
Time Trials (210 Pts)
Reaction Racing (30 Pts)
Knock Out Racing (30 Pts)
Verbal Presentation (180 Pts)
Clarity (60 Pts)
Delivery (60 Pts)
Content & Innovation (60 Pts)
WHAT IS F1 IN SCHOOLS?
The F1 in Schools Technology Challenge is a worldwide program involving over 15000
students in Greece and 20 million worldwide. The international initiative is aimed at
Engineering, Science, Marketing and Project Management. The international competition
requires teams of 3-6 members to Design, Manufacture, Test, Race and Market a miniature
Formula One style car. It is propelled down a 20 meter track powered by the jet from a CO2
canister. The average car will complete the race in just over one second, reaching speeds
topping 90km/h. A total of 1000 possible points is awarded across a variety of stationary
and dynamic events.
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4. 4
HISTORY
Since its foundation in 2011
Speed Deamons racing
team has focused on gaining
a new insight in innovation
and creativity.
The talented students that
were chosen to join the team,
possess strong leadership
qualities with diversified
abilities in engineering,
designing, marketing, and
public speaking, essential
qualifications to join this
project and maximize the
possibilities of success.
Our highly developed ability
to work effectively under
pressure and our willingness
to create value and make
the difference, encourage
us to be a promising and
competitive team.
AWARDS & HONORS
2nd National Championship
1st place
Best Engineered Award
Best Portfolio Award
Semifinals 2013
• 2nd Place
1st National Championship
4th place
Best Sponsor Award
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5. 5
SPEED DEAMONS DRIVING TO ITALY
During our trip to Maranello, Italy, in April 2013 we had the honor and the unique
opportunity to meet the chief designer of Ferrari and Greek in origin,
Mr. Nicholas Tompazis, whom we thank very much for his hospitality.
Our initiative to send an e-mail and inform him about the SPEED DEAMONS
activities and his sensitivity and willingness to voluntarily contribute to our effort
with valuable tips and all kinds of advice, was most beneficial and strengthened
our commitment to the cause.
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6. 6
COLLABORATION
CLIC2C
Tactic: Viral and Social Marketing
Application: In the national competition, through CLIC2C’s
sponsorship, we transformed our printed media into banners which
produced related multimedia content when scanned using the CLIC2
application on Android or iOS devices.
Objective: To keep the public updated through community action so
users can spread our message.
Wind
Unimpeded communication between team members is an essential
ingredient of success. Therefore, in collaboration with WIND, all
team members were provided with special SIM cards to facilitate
communication with each other without charge at any time.
Evaluation: More effective communication between members.
Hewlett Packard (HP)
In collaboration with HP we used affiliate marketing strategy to promote
effectively our team. Affiliate Marketing has been in Greece for the last
three years, since 2010. Although it was something new for all of us we
successfully completed our campaign. They also produced our printed
materials, and provided the group with electronic equipment.
Evaluation: New marketing tactics.
Bomb Disposal Unit of Elliniko
Police Department
With the assistance of the police Bomb Disposal Unit, we X-rayed our
model, first to identify brittle or cracked areas which would make our
model vulnerable to breakage, but also to pinpoint any imperfections in
the bearings. We then immediately reinforced weak areas with the help
of unit specialists.
Evaluation: Stronger wing attachment on car.
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7. 7
COLLABORATION
The University of Bologna
As part of our trip to Italy to meet Mr. Nicholas Tompazis, Chief
Designer at Ferrari, we also visited the University of Bologna which
is renowned for its Aerodynamics department. We exchanged views
on the design of the model with students of the Department of
Aerodynamics and with their professors.
Evaluation: Come in contact with the experimental environment of
Aerodynamics
BEEHERD
In collaboration with mobile application development company,
Beeherd we designed an application which displays our official
website on Smartphones, Android devices and iPhones.
Evaluation: Meet the IT environment
They also helped us to construct and setup our official website.
Homepage offering a menu with 7 items to choose from
Gallery of photos from the most important moments
of the team
Secondary menu
Trilingual site: Greek, English, German
Contact details
TRANSAM RADING CO
We collaborated with Transam Trading Company, which assisted us by
loaning us a high speed camera. With this equipment we were able to
observe what happened to the car during the race.
Evaluation: Make technical improvements to the car.
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8. 8
TARGET RELATED MKTG
• Keep parents, teachers and students
updated about the team
• Find new sponsors
• Reach young audiences, using the
tactic of RAK(random acts of kindness),
for example innovative gifts like two
tickets for a drive in a Ferrari on the
Attica Road
• Promote our sponsors
• Use support members effectively to help
us set up our booth (engagement)
• Encourage active participation of fellow
students through various activities
(reflex tests, etc.)
• Experience a simulated race
• Gain more supporters – fans
• Update the school, teachers and
students on the progress of the team
CAR TESTS OPEN TO THE PUBLIC
Goals:
CHRISTMAS BAZAAR
Goals:
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9. 9
TARGET RELATED MKTG
• Present the finished model
• Advertise our sponsors
As a team we have a strong sense of social
responsibility and solidarity and we felt it was
necessary to help people in need by doing
the following:
• The majority of our revenues from the
Christmas Bazaar were donated to
the “agapi” (love) foundation to help
homeless children and families
• 1000 model cars that we received from
Shell were donated to SOS
Children’s Villages
• During the contest we collected money
to be donated to SOS Children’s Villages
GROUP PRESENTATION WITHIN THE
FRAMEWORK OF THE RESEARCH PROJECT
Goals:
CORPORATE SOCIAL RESPONSIBILITY
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10. 10
SPONSORSHIP
SPEED DEAMONS offered companies the opportunity to sponsor this committed
team for the 2013 F1 in Schools World Championship. Below, we outline the various
levels of sponsorship.
Sponsoring SPEED DEAMONS
Platinum
Silver
Bronze
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11. 11
BENEFITS
In this section we would like to offer you an overview of the benefits
not only for students but for business too.
TEAM PRESENTATION BEFORE STAFF
Our team is offering a Staff presentation
Session to sponsors. In a 1 hour
presentation Speed Deamons spoke to
company’s workforce about F1 in Schools.
What it is, what we do, and how all this
will help us in the future. Thus employees
learned a little bit more about the noble
cause their company supports.
STUDENT BENEFITS
Through the F1 in Schools Challenge students
are given the opportunity to apply their
classroom knowledge to practical cases while
enhancing their skills in Engineering, Science,
Marketing and Project Management, through
collaboration with experienced professionals
and relevant industries.
As part of the program, students are exposed
to career options and are encouraged to
extend themselves, to think laterally and
creatively, to develop their technical skills
beyond the normal school experience. In
addition, students have to develop their
communication skills when dealing with
members of industry, potential sponsors,
officials and other competitors. Students
learn the importance of team work, time
management, organization and patience.
On a practical level, students learn the CAD
(Computer Aided Design) program in order to
design their cars. For the implementation of
the project, they also acquire manufacturing
skills, which include operating a CNC (Computer
Numerically Controlled) milling machine to
turn their software design into a competition
car. Furthermore students enriched their
marketing capabilities with public speaking skills
as well as other promotional, managerial and
operational techniques. Participation in F1 in
Schools competition is a desirable addition to
the students’ curriculum vitae when applying
for university or employment positions.
SPONSOR BENEFITS
Innovation is the key factor in Greece’s future,
trying to be creative with fresh pioneering
ideas, stay on top of the competition. Speed
Deamons focused on gaining a new insight in
innovation and creativity. Through the F1 in
Schools competition we learned to enhance
teamwork, leadership, communication,
planning, organization and management;
innovative skills that are part of standard
school curriculum as well as the very core of
the business world today.
A collaboration with Speed Deamons identifies
the business as a key supporter of tomorrow’s
pioneers. Companies contributing to the project
upgrade their profile in the eyes of the market.
In terms of social responsibility, they also scored
high. Investing in a group of young people who
try to make a difference in this world always looks
good, especially to consumers, who think highly
of business contributing to innovative ideas, even
if they might be coming from school children.
Competition makes us faster. Collaboration makes us better“
”
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12. 12
MEDIA
TELEVISION
Main part of the media coverage is Television. Seen here is the
example of Speed Deamons’ interview after winning the National
Championship. In addition the possibility of international media
covering both F1 in Schools World Finals and the Austin Grand Prix
is still open.
NEWSPAPER
Press is also supportive in media exposure of Speed Deamons.
Shown here is the example of Speed Deamons’ interview after
winning National Championship on “4 trohi” and “Eleftheros Typos”.
INTERNET
Besides the more conventional forms of marketing, Speed Deamons
also make extensive use of the social media. Twitter, Facebook,
LinkedIn and Instagram are used to inform and communicate
with suppliers, supporters and sponsors. We have also created a
website, where we use to showcase our project and the companies
who support us. To promote all these pages we used affiliate
marketing.
RADIO
Radio is a fantastic mean of communication appealing to a great
audience, reaching them on the move, at work or at home.
MEDIA EXPOSURE
Speed Deamons acknowledges that
media exposure to the consumer
market is important part of public
image. Speed Deamons had been
involved in numerous media events
until the World Championship in
Austin. Speed Deamons pursued
appearances in local newspapers and
on national TV news. At all our events
we were displaying our sponsors’ logos.
AUDIENCE
(TARGET GROUP)
As usually happens in products communication,
our main objective is to make known our
project, addressing to the following target
groups:
• Males 12-18 years old
• Males 19-25 years old
• Males 30-50 years old
• Females 12-18 years old
• Males’ Mothers 8-16 years old
MEDIA TYPES
In this section we will outline the media vehicles that hosted the team and our Sponsors
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13. 13
BUDGET ALLOCATION
Accomodation Accommodation for the team in Austin 3.000 €
Flights Flight tickets from Athens to Austin and back 5.000 €
Uniforms Uniforms for 3 different occasions: 1.000 €
• casual (travelling and for other team’s activities)
• competition outfit (during the Race)
• formal (Award Ceremony)
Marketing All promotion and marketing tasks (graphic designing
promotional gifts, events) 6.000 €
Pit Display Pit display expenses i.e. purchase of all equipment.
Essential due to judging criteria. 2.000 €
Car Development Funds to develop our car (CNC machining) 700 €
Car Equipment Purchase of high quality ball bearings,
painting and engineering tasks (testing - evaluation) 2.000 €
Images from our Pit Display in the National Championship
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14. 14
SUPPORT
CONTACT DETAILS
Contact the Marketing Division here. Below are the details of our two Marketing team members.
Feel free to contact them if you have any questions relating to Speed Deamons.
ANNA
MORAGLI
MARKETING
RESOURCES MANAGER
Marketing Division
Speed Deamons
Greece
E-mail: moragli.anna@gmail.com
Phone: 6948 657 197
GENERAL ENQUIRES
Web: www.speeddeamons.gr
E-mail: speeddeamons@ea.gr
Phone: 6948 657 197
CHRISTIANA
TSANTRIZOU
PUBLIC RELATIONS
MANAGER
Marketing Division
Speed Deamons
Greece
E-mail: christ.tsantriz@gmail.com
Phone: 6989 823 810
Images from the 2013 National Championship
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15. 15
CONCLUSION
Thank you for taking the time to
read our detailed booklet.
We look forward to your
favourable consideration.
Please, if you have any questions,
do not hesitate to contact us.
“
“
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